PRODUCT MARKETING MANAGER
Introduction
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. As a market leader, we are growing—and seeking smart, driven, innovative thinkers who are innately nice and have fun at work.
Description
The Product Marketing Manager will be a key member of the Product Marketing organization contributing to the success of the industry’s leading web analytics product, SiteCatalyst.This individual contributor will work in a fast-paced, energetic environment to drive the product marketing activities necessary for growing market share, revenue, and market awareness for this leading product. The Product Marketing Manager will also help research and identify new market opportunities, work with product management to influence product direction, develop sales collateral to enable effective selling and work with marketing execution teams on product launches and demand generation activities.
Reports to: Senior Director, Product Marketing
Qualifications
Principle Duties and Responsibilities:
Develop go-to-market collateral, ROI calculators, sales presentations, competitive intelligence information, and whitepapers to enable sales organization success with customers
Work with PR, AR, events teams on product launch related activities
Work with demand generation team to develop proper messaging for offers and review ideas to drive lead generation activity
Conduct competitive analysis and develop competitive positioning for the product line
Work with product management to influence the product management roadmap based on changing market dynamics and new opportunities
Required Experience and Education:
5-8 years of experience in product marketing or outbound marketing role within the software or SaaS (software as a service) industry
Clear understanding of the online marketing landscape: web analytics, online advertising, Web 2.0, search engine marketing, social networking, and more
Strong verbal and written communication skills with ability to work cross-functionally across sales, marketing & product management organizations
Bachelor's degree in business or engineering, with an MBA preferred
Strong analytical mindset, ability to draw business relevant inferences from data
Results-oriented approach, ability to take calculated risks
Ability to rapidly prioritize and react to changing market dynamics
Demonstrate upstanding character, leadership, consistent execution and commitment to customer satisfaction
Work hard, play hard attitude!
Contact Information
If you would like to explore employment opportunities with Omniture, please apply online (below) or fax a current resume and salary requirements to 801-722-7001. Please reference "PRODUCT MARKETING MANAGER" on the cover sheet.
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