General Summary: Implements and manages assigned web sites and tools.
Essential Duties and Responsibilities:
Works with Senior Manager, Web Marketing to implement web strategies and help achieve web marketing goals.
Interfaces with marketing and IT to provide implementation and day-to-day management of assigned web sites, which might include:
Company web site, xo.com
Company intranets, such as insideXO
Company extranets, such as Channelink
Product, partner and customer portals
Helps develop specific IT requirements documentation for web capabilities and improvements
Assists in the development or execution of content for web sites
Develops mechanisms, working with the marketing team, to convert web traffic into sales leads, sales transactions, and existing customer transactions
Establishes appropriate metrics and mechanisms to measure and improve performance of web marketing initiatives
Provides web design recommendations, assists in the testing and user acceptance of web pages and applications
Supports and protects the XO brand and brand guidelines in all web initiatives
Functions as a limited in-house graphic design resource for web executions
Responds rapidly to continuous changes and real-time updates required to web sites
Other duties as assigned
Knowledge, Skills and Abilities:
Software
HTML
CSS
JavaScript
Photoshop
Php
ASP
Flash
Illustrator
MS Office
Acrobat
Databases
Access not required
SQL not required
Operating Systems
Windows
Other Job Specific Skills
Proficient program/project management skills
Proficient analytical skills
Excellent web-software skills
Proficient interpersonal, communications and presentation skills
Multi-task oriented and well organized |
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