AK Material Handling Systems is seeking a highly motivated and data-driven Digital Marketing Analyst to support our marketing efforts across paid advertising, social media, content creation, and performance analytics. This role is ideal for a career marketing professional who enjoys both the creative and analytical sides of digital marketing.
The ideal candidate can create engaging marketing assets, manage paid advertising campaigns, monitor social media performance, and translate data into actionable insights that improve marketing ROI.
Key Responsibilities Paid Advertising
- Assist with the planning, execution, and optimization of paid digital campaigns across:
- Google Ads
- Meta (Facebook & Instagram)
- Bing Ads
- Conduct keyword, audience, and competitor research
- Develop recommendations to improve lead generation, conversions, and return on ad spend (ROAS)
Website Management, UX & Conversion Optimization (WordPress)
- Manage and maintain company WordPress websites, including page updates, content publishing, and landing page creation
- Optimize website user experience (UX) to improve engagement, lead generation, and conversion rates
- Build and update landing pages using WordPress page builders (Elementor, WPBakery, Gutenberg, Divi, etc.)
- Conduct regular website audits to identify usability, design, performance, and SEO improvements
- Implement on-page SEO best practices, including metadata, internal linking, schema, and content optimization
Social Media Management
- Assist in developing social media content through video and Canva
Creative & Content Development
- Create digital marketing assets including:
- Social media graphics
- Display ad creatives
- Basic video content or edits (preferred)
- Maintain brand consistency across marketing materials
This role is a strong fit for someone who enjoys working at the intersection of marketing, analytics, and creative execution. You are comfortable analyzing campaign data one day and creating ad creatives or social media content the next. You are curious, proactive, and eager to help improve marketing performance through both data and creativity.
Pay: From $55,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Paid time off
- Vision insurance
Application Question(s):
- Ability to manage multiple projects independently?
Experience:
- Looker Studio, Power BI: 1 year (Preferred)
- Digital marketing: 3 years (Required)
- SEO: 3 years (Required)
- Paid Ads: 3 years (Required)
- HubSpot: 3 years (Preferred)
- Video editing: 3 years (Preferred)
Work Location: In person
