Description:
Drive Growth. Own Strategy. Make an Impact.
Are you passionate about Amazon marketplace growth, digital advertising, and turning data into revenue? Chef Works is looking for an experienced Amazon Digital Marketing Strategist to take ownership of our marketplace performance and help shape the future of our ecommerce business.
In this highly visible role, you'll lead the strategy and execution of our Amazon and Walmart marketplaces across the U.S., Canada, and the U.K., driving revenue growth through advertising optimization, catalog management, promotions, merchandising, forecasting, and analytics.
This position blends hands-on execution with strategic analysis and plays a critical role in scaling marketplace revenue through disciplined optimization, forecasting, and experimentation. The Amazon Digital Marketing Strategist serves as the day-to-day owner of marketplace performance while partnering with Ecommerce, Finance, Product, Operations, Marketing, and external partners.
This role is a lead individual contributor with responsibility for managing marketplace freelancers and agencies. The position reports to the Vice President of Ecommerce & Digital Strategy.
Our Hybrid Work Program: To create vibrancy and foster collaboration, while providing for hours spent working from home, we have implemented a hybrid work schedule. We work from the office in Poway on Monday, Tuesday, Wednesday and Thursday. Fridays are spent working from home. Team members can always work more hours in the office, if they choose.
Key Responsibilities
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Own revenue performance across Amazon and Walmart marketplaces, with accountability for ROAS, TACoS, and new-to-brand growth
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Manage Amazon Ads programs, including Sponsored Products, Sponsored Brands, and Sponsored Display
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Control budget pacing, optimization, keyword strategy, bidding, and campaign structure
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Identify opportunities to improve ad efficiency, scale winning campaigns, and test new strategies
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Conduct listing optimization across marketplaces, including titles, bullets, backend keywords, A+ content, and merchandising strategy
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Manage keyword research, indexing, and SEO performance using marketplace tools and data
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Own catalog health, including suppression fixes, variation setup, compliance issues, and listing accuracy
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Plan and execute on marketplace promotions, including coupons, deals, and tentpole events (Prime Day, T12, and other key moments)
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Own forecasting, pacing, and performance tracking across marketplaces
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Manage and coordinate marketplace freelancers and external agencies
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Lead Amazon research meetings and provide data-backed product recommendations
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Partner with Marketing on creative asset needs and performance feedback
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Collaborate cross-functionally with Ecommerce, Finance, Product, and Operations teams
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Create SOPs and documentation to support scalable marketplace operations
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Provide backup support for customer service as needed
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Build and maintain reports and dashboards to track revenue, advertising performance, NTB customers, and incrementality
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Monitor weeks of coverage and sales velocity to support sales forecasting
Requirements:
Minimum Qualifications
Education & Experience
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Bachelor’s degree required
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4+ years of hands-on Amazon or marketplace experience
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Proven experience managing Amazon ad programs with a minimum of $50K/month in spend
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Experience managing marketplace revenue at a minimum of $5M annually
Technical & Soft Skills
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Deep expertise in Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display)
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Strong experience with keyword research and Amazon SEO tools (e.g., Helium 10 or similar platforms)
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Proficiency in Vendor Central analytics, including Retail Analytics and SQP
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Proficiency in Seller Central analytics and Business Reports
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Strong forecasting and pacing skills, including weeks-of-coverage and demand planning models
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Advanced Excel or Google Sheets skills for modeling, analysis, and reporting
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Strong experience analyzing promotional, deal, and event performance
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Comfortable operating in ambiguous, fast-changing marketplace environments
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Strong written and verbal communication skills
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Deep understanding of Amazon merchandising with strong attention to detail
Work Environment & Physical Requirements
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Hybrid work environment (four days per week in office, Poway, CA 92064, one day remote)
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Light travel, which may include attending one to two industry conferences per year
If you're excited about driving marketplace growth, solving complex challenges, and making a measurable impact on a growing global brand, we'd love to hear from you.
