At HUB International, we are a team of entrepreneurs. We believe in protecting and supporting the aspirations of individuals, families, and businesses. We help our clients evaluate their risks and develop solutions tailored to their needs. We believe in empowering our employees to learn, grow, and make a difference. Our structure enables our teams to maintain their own unique, regional culture while leveraging support and resources from our corporate centers of excellence.
HUB is one of the largest global insurance and employee benefits broker, providing a boundaryless array of business insurance, employee benefits, risk services, personal insurance, retirement, and private wealth management products and services. With over $5 billion in revenue and almost 20,000 employees in 600 offices throughout North America, HUB has grown substantially, in part due to our industry leading success in mergers and acquisitions.
Summary of Role
HUB International is seeking a VP of Marketing, HUB Digital, to serve as the operational engine of the HUB Digital Marketing COE — a center of excellence built across four digitally native insurance businesses (VIU by HUB, Insureon, Squaremouth, and CM&F Group) collectively projecting $180M in 2026 revenue.
Reporting to the Chief Marketing Officer of HUB International, this role is accountable for driving cross-portfolio digital marketing performance through structured knowledge transfer and shared best practices; establishing consistent performance visibility across all four businesses; and connecting HUB Digital to the broader Marketing COE — collaborating with the Head of Brand and Head of Communications on brand architecture and internal and external narrative.
This leader owns the COE's operating rhythm, manages or supports agency relationships at the portfolio level, and serves as the connector across the teams
Core Responsibilities
1. COE Operations and Knowledge Transfer
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Design and run the COE operating rhythm — cross-portfolio forums, knowledge transfer sessions, and shared working cadences that the four business marketing teams actually show up to and benefit from
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Assess marketing capabilities across VIU by HUB, Insureon, Squaremouth, and CM&F Group using the established capability map, and maintain a living view of where each business leads and where gaps exist
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Identify the highest-value transfer opportunities —and build the playbooks, sessions, and accountability structures that move those capabilities to the businesses that need them
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Ensure knowledge transfer produces measurable lift, not just learning — every session should have a before and an after
2. Digital Marketing Performance and Governance
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Establish consistent performance definitions and reporting across all four businesses — ROAS, CPL, CVR, and other core metrics — so leadership has a single view of how the portfolio is performing
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Manage and hold agency partners accountable across paid search, programmatic, paid social, SEO, content, and digital PR, ensuring performance against agreed benchmarks
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Lead test-and-learn programs with disciplined measurement, documenting results in formats that allow other businesses to adopt what works
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Bring AI fluency to marketing execution — AEO and GEO content strategy, AI-assisted production, performance analysis — and help each business advance its own AI marketing capability
3. Brand Architecture and Communications — COE Connector
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Serve as the Digital COE's primary connection point to the Head of Brand and Head of Communications, ensuring HUB Digital's needs and priorities are represented in enterprise brand and communications work
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Bring the four businesses' marketing context into brand architecture conversations — what each brand stands for, where there is a throughline, and where differentiation must be preserved
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Collaborate with the Head of Communications on the internal narrative for HUB Digital, ensuring enterprise leadership, the field, and internal stakeholders understand what the Digital Division is building and what is not changing
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Collaborate with Head of Communications and brand leaders on PR strategy
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Flag brand and communications gaps or misalignments as they surface across the portfolio and route them to the right COE owners — brand to the Head of Brand, comms to the Head of Communications — with the context needed to act
4. Executive Reporting and EMT Connectivity
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Deliver monthly marketing performance synthesis to the CMO and Digital EMT, connecting channel-level data to business outcomes and COE progress
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Represent the Marketing COE in EMT discussions, surfacing what the portfolio is learning and what decisions are needed
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Track competitor marketing activity across the digital insurance landscape and bring forward relevant signals, threats, and opportunities
Ideal Candidate Profile
The right candidate brings a combination of hands-on digital marketing execution experience and the organizational intelligence to operate effectively across four businesses. Skills for success in this role include:
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10+ years of progressive digital marketing experience with a proven track record of hitting performance targets across paid search, programmatic, paid social, and display — this is someone who has run campaigns, not just supervised them
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Experience managing multiple brands or accounts simultaneously, with the ability to tailor strategy to distinct customer segments without losing discipline or coherence
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Deep fluency in performance marketing economics — ROAS, CPL, CPA, CVR, LTV — and demonstrated ability to build measurement frameworks and hold agency partners accountable to them
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Genuine AI proficiency: hands-on experience applying AI tools to marketing strategy, content production, AEO or GEO strategy, or performance analysis — already using what works, not waiting to see how it matures
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A connector's instinct — able to recognize when a problem belongs to a peer's domain, bring the right context to that conversation, and move work forward collaboratively rather than accumulating scope
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A builder's instinct: sees a gap, builds the framework, runs the process, documents the result — and does it without waiting for perfect conditions or full resources
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Comfort in a federated structure where influence and credibility drive outcomes more than authority, and where earning trust with the business teams is the prerequisite for everything else
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Strong communication and storytelling skills — able to translate complex performance data into clear executive narratives, and able to make coordination feel valuable rather than burdensome to the business teams
Do you believe in the power of innovation, collaboration, and transformation? Do you thrive in a supportive and client focused work environment? Are you looking for an opportunity to help build and drive change in a rapidly growing and evolving organization? When you join HUB International, you will be part of a community of learners and doers focused on our Core Values: entrepreneurship, teamwork, integrity, accountability, and service.
The expected salary range for this position is $185,000- $225,000 and will be impacted by factors such as the successful candidate’s skills, experience and working location, as well as the specific position’s business line, scope and level. HUB International is proud to offer comprehensive benefit and total compensation packages: health/dental/vision/life/disability insurance, FSA, HSA and 401(k) accounts, paid-time-off benefits such as vacation, sick, and personal days, and eligible bonuses, equity and commissions for some positions.
Department Marketing
Required Experience: 10-15 years of relevant experience
Required Travel: Negligible
Required Education: Bachelor's degree (4-year degree)
HUB International Limited is an equal opportunity employer that does not discriminate on the basis of race/ethnicity, national origin, religion, age, color, sex, sexual orientation, gender identity, disability or veteran's status, or any other characteristic protected by local, state or federal laws, rules or regulations.
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