Top 1974 Direct Response Marketing Jobs

Global Media Lead, Direct Response Marketing
Meta —New York, NY
- $124,000 - $178,000 a year
- 6 years
- Marketing
- Bachelor's degree
Account Strategist (Direct-Response Marketing)
AirMail —Napa, CA
- $125,000 - $150,000 a year
- Full-time
- Hybrid work
- Background check
- Office
- In-person
- Paid holidays
- Disability insurance
Quick Apply
12d
National Council for Mental Wellbeing Marketing Operations Lead
Positively Partners —South Attleboro, MA
- $135,000 - $150,000 a year
- Remote
- 6 years
- Master's degree
- Continuous improvement
- Paid parental leave
- Disability insurance
Communications Manager
Tallahassee Board of Realtors®/Capital Area Technology & Realtor® Services —Tallahassee, FL
- $58,000 - $70,000 a year
- Full-time
- Background check
- Marketing
- Office
- Health insurance
- Dental insurance
Quick Apply
Social Media Marketing Coordinator
Dare 2 Share Ministries —Wheat Ridge, CO
- $24 - $29 an hour
- Full-time
- Research
- Office
- Organizational skills
- Health insurance
- Dental insurance
Quick Apply
CRM & Email Marketing Assistant
Centerpointe Research Institute —Hillsboro, OR
- $18 - $23 an hour
- Full-time
- Office
- In-person
- Communication skills
- Health insurance
- Dental insurance
Quick Apply
Executive Director for Transitional Care/Skilled Nursing Rehabilitation Community
Aspire Transitional Care —Flagstaff, AZ
- $115,000 - $135,000 a year
- Skilled nursing facility
- Sales
- Bachelor's degree
Quick Apply
10d
Affluent Personal Lines Account Executive (Palm Beach Gardens, FL) - HNW Experience Required
NFP Corp —Palm Beach Gardens, FL
- $65,000 - $110,000 a year
- Full-time
- Hybrid work
- 5 years
- Bachelor of Science
- Writing skills
- Paid holidays
- Disability insurance
Quick Apply
Physical Therapist | $80k–$121k + up to $8k Sign-On Bonus and Generous CME Allowance
EMERGEORTHO, P.A. —Roxboro, NC
- $80,000 - $121,000 a year
- Overtime
- CPR Certification
- BLS Certification
- Physical & Rehabilitation Medicine
- Health savings account
- Paid holidays
Quick Apply
Brand Marketing Manager
Citadel Federal Credit Union —Exton, PA
- Hybrid work
- Marketing
- 5 years
- Writing skills
Hospice Care Consultant- Full-Time- Nurses Welcome to Apply
The Connecticut Hospice, Inc. —Connecticut
- $60,000 - $70,000 a year
- Full-time
- Background check
- Skilled nursing facility
- Sales
- Health insurance
- Dental insurance
Quick Apply
5d
Creative Writer
Paradigm Press Group —Cockeysville, MD
- $55,000 - $60,000 a year
- Full-time
- Hybrid work
- Research
- Mid-level
- Office
- Health insurance
- Dental insurance
Quick Apply
Nurse Manager - $15,000 Sign-On Bonus for Full-Time!
Friends Hospital —Philadelphia, PA
- Full-time
- Nursing
- Mid-level
- Administrative experience
- Continuing education credits
- Health insurance
1d
RN Wound Care Specialist
Valley Medical Center —Renton, WA
- $104,383 - $156,575 a year
- Weekends as needed
- Nursing
- RN License
- Word processing
- Health insurance
- Dental insurance
Quick Apply
Performance Marketing Strategist
Colony Brands, Inc. —Monroe, WI
- Full-time
- Marketing
- Mid-level
- Analysis skills
- Profit sharing
- Wellness program
Meta Paid Media Specialist
Solar Cancellation Resource Center —Phoenix, AZ
- $65,000 - $100,000 a year
- Full-time
- Microsoft Excel
- Data analysis skills
- Mid-level
- Health insurance
- Dental insurance
Quick Apply
4d
Insurance - Commercial Lines CSR
Maloney & Ward Insurance Agency —Culpeper, VA
- $20 - $40 an hour
- Full-time
- Microsoft Word
- Microsoft Excel
- Microsoft Outlook
- Health insurance
- Dental insurance
Quick Apply
11d
Director of Individual Giving
Safe & Sound Somerset —Somerville, NJ
- $70,000 - $90,000 a year
- Weekends as needed
- Background check
- Research
- Office
- Health insurance
- Dental insurance
Quick Apply
6d
Residential Director (Domestic Violence Shelter)
Safe Journeys —Streator, IL
- $50,000 - $55,000 a year
- Overnight shift
- Background check
- Spanish
- Computer literacy
- 403(b) matching
- Health insurance
Quick Apply
Media Buyer - Paid Acquisition (Meta & TikTok)
SKO COMPOUNDS —Beverly Hills, CA
- $100,000 - $150,000 a year
- Full-time
- Office
- Analysis skills
- Fair chance
- Health insurance
- Paid time off
Quick Apply
1d

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Global Media Lead, Direct Response Marketing

Meta -
New York, NY

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Job Details

$124,000 - $178,000 a year

Qualifications

Audience analysis
Conversion rate tracking
Data analysis reporting
Media performance reporting
Marketing company internal data
Digital marketing budget management
Lead generation performance metrics
Bachelor's degree
Media data analysis
Marketing analytics
A/B testing
Cross-functional collaboration
Program budgeting
Marketing controlled experiments research
Data analytics technologies
Cross-functional communication
Campaign performance reporting

Full Job Description

Meta is seeking a Global Media Lead to drive direct response marketing strategy and execution across Meta's advertising platforms in support of our Reality Labs products and services. In this role, you will own the development and optimization of paid media programs designed to generate measurable business outcomes — including customer acquisition, lead generation, and conversion — at global scale. You will partner closely with cross-functional teams spanning creative, data science, product marketing, and regional marketing to translate performance goals into high-impact media investments across channels such as Paid Social, Search, Retail, and Programmatic Display. This role sits at the intersection of media strategy, performance analytics, and audience targeting, requiring deep fluency in direct response methodologies and a data-driven approach to campaign planning and optimization.

Global Media Lead, Direct Response Marketing Responsibilities:

Develop and lead global direct response media strategies across paid social, search, retail, programmatic display, and emerging channels to drive customer acquisition and conversion goals
Define audience targeting frameworks, bidding strategies, and budget allocation models that maximize return on ad spend across global markets
Analyze campaign performance data to identify optimization opportunities, surface actionable insights, and inform media investment decisions
Partner with creative, product marketing, and data science teams to design and execute A/B tests that improve direct response campaign effectiveness
Translate business objectives into short, mid, and long-term media plans with clear KPIs and measurement frameworks
Collaborate with regional marketing teams to adapt global media strategies to local market dynamics while maintaining performance standards
Communicate media performance results and strategic recommendations to marketing leaders and cross-functional stakeholders through structured reporting and presentations
Identify gaps in current media planning and buying processes and design solutions that improve efficiency and scalability
Leverage AI-integrated workflows and analytics tools to accelerate campaign analysis, audience modeling, and performance forecasting
Contribute to team-level goal setting by synthesizing performance trends and translating them into strategic priorities for the direct response media function

Minimum Qualifications:

6+ years of experience in paid media strategy, planning, or buying with a focus on direct response marketing objectives such as customer acquisition, lead generation, or conversion
6+ years of experience managing large-scale media campaigns across paid social or digital advertising platforms, including audience targeting, bidding strategy, and budget optimization
Experience using performance data and analytics to drive media investment decisions and communicate results to stakeholders
Experience developing and executing A/B testing frameworks to evaluate creative, audience, and channel performance in direct response campaigns
Experience working cross-functionally with creative, data science, and regional marketing teams to deliver integrated media programs
Bachelor's degree in Marketing, Business, Communications, or a relevant field

Preferred Qualifications:

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Track record of influencing media strategy decisions through structured data analysis and written recommendations presented to marketing leadership
Familiarity with Meta's advertising products, campaign objectives, and measurement solutions including pixel-based attribution and conversion APIs
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience applying AI or automation tools to media planning, audience modeling, or campaign optimization workflows
Experience managing direct response media programs at global scale, including adapting strategies across multiple regional markets
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].

$124,000/year to $178,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Apply Now

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Direct Response Marketing jobs

Global Media Lead, Direct Response Marketing

Account Strategist (Direct-Response Marketing)

National Council for Mental Wellbeing Marketing Operations Lead

Communications Manager

Social Media Marketing Coordinator

CRM & Email Marketing Assistant

Executive Director for Transitional Care/Skilled Nursing Rehabilitation Community

Affluent Personal Lines Account Executive (Palm Beach Gardens, FL) - HNW Experience Required

Physical Therapist | $80k–$121k + up to $8k Sign-On Bonus and Generous CME Allowance

Brand Marketing Manager

Hospice Care Consultant- Full-Time- Nurses Welcome to Apply

Creative Writer

Nurse Manager - $15,000 Sign-On Bonus for Full-Time!

RN Wound Care Specialist

Performance Marketing Strategist

Meta Paid Media Specialist

Insurance - Commercial Lines CSR

Director of Individual Giving

Residential Director (Domestic Violence Shelter)

Media Buyer - Paid Acquisition (Meta & TikTok)

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