About MKP Technologies
Founded in 2006, MKP Technologies develops innovative technology solutions for clients worldwide by leveraging advanced tools, emerging technologies, and exceptional talent. The company is headquarters in Hershey, Pennsylvania, with an additional office in New York City.
One of the company’s divisions, e‑Robotic Press, specializes in publishing high-quality children’s books. As the imprint continues to expand its reach and impact, MKP Technologies is seeking a motivated, energetic, and creative professional to lead the marketing efforts of e‑Robotic Press.
The ideal candidate will be a highly organized marketing professional with a strong understanding of marketing and sales, particularly digital marketing, social media engagement, and audience development within the children’s publishing and education sectors.
Position Summary
The Assistant/Associate Marketing Manager will be responsible for execution of the company’s marketing strategies that increase brand awareness, expand audience engagement, and drive sales of e‑Robotic Press publications. This role requires a blend of strategic thinking, creativity, project management, and hands-on execution across digital and traditional marketing channels and activities.
Key Responsibilities
- Support the execution of the company’s strategic marketing and promotional initiatives for e‑Robotic Press publications.
- Develop and implement a comprehensive social media strategy to increase brand visibility, engagement, and audience growth.
- Create and oversee the production of promotional materials, including catalogs, brochures, digital advertisements, and other marketing collateral.
- Plan, manage, and maintain a content calendar aligned with organizational goals, marketing campaigns, and key publishing initiatives.
- Collaborate closely with editorial, design, and marketing teams to ensure consistent messaging and effective campaign execution.
- Support efforts to strengthen and expand relationships with authors, educators, schools, libraries, distributors, and other industry partners.
- Represent e‑Robotic Press at conferences, trade shows, educational events, and book exhibitions.
- Visit schools, libraries, and educational organizations to promote e‑Robotic Press publications and build strategic partnerships.
- Assist in the creation and editing of multimedia content, including videos, animations, and digital assets optimized for social and online platforms.
- Monitor, analyze, and report on marketing performance metrics, providing recommendations for continuous improvement and optimization.
- Ensure consistent brand identity, messaging, and visual standards across all marketing and communication materials.
- Engage with online audiences by responding to inquiries, interacting with followers, and fostering positive brand relationships.
- Conduct market research and competitive analysis to identify trends, opportunities, and strategies that support business growth.
- Organize and maintain a centralized digital asset library to ensure marketing materials are properly managed and easily accessible.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a related field.
- Demonstrated success in growing engagement and audience reach across social media platforms, including LinkedIn, X (Twitter), Facebook, Instagram, and YouTube.
- Experience planning and executing marketing campaigns for books, publications, educational content, journals, or related products.
- Proficiency with social media management and analytics platforms such as Hootsuite, Buffer, Sprout Social, Meta Business Suite, and LinkedIn Campaign Manager.
- Excellent written and verbal communication skills, with the ability to create clear, compelling, and professional content tailored to diverse audiences.
- Working knowledge of SEO, email marketing, digital advertising, and paid social media campaigns.
- Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously.
- Creative thinker with a passion for storytelling, audience engagement, and children's literature.
- Experience with graphic design, video editing, or content creation tools is a plus.
Compensation and Benefits
MKP Technologies offers a competitive salary and a comprehensive benefits package to eligible employees, including:
- Medical insurance
- Dental insurance
- Vision insurance
- Employer-matching retirement/pension program
- Paid Time Off (PTO)
- Professional development opportunities
- The position is a full-time IN-Office arrangement
Equal Employment Opportunity
MKP Technologies is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, veteran status, or any other protected characteristic under applicable federal, state, or local law.
Pay: From $40,000.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Retirement plan
- Vision insurance
Work Location: In person
