Top 5 Media General Jobs

Multi Media Sales Executive
American General Media —Santa Maria, CA
- Full-time
- Mid-level
- Business development experience
- Continuous improvement
- Health savings account
- Paid holidays
Account Executive
American General Media —San Luis Obispo, CA
- Weekends as needed
- Marketing
- Mid-level
- Business development experience
- Health savings account
- Paid holidays
Part-Time Promotions Assistant
American General Media —Albuquerque, NM
- Part-time
- Bar
- Marketing
- Customer service
- Health savings account
- Paid holidays
Media Marketing Consultant
American General Media —Bakersfield, CA
- Full-time
- Marketing
- Customer service
- Mid-level
- Health savings account
- Paid holidays
2d

More jobs to discover

Find similar jobs that you might be interested in.

Marriott Vacation Club In-House Sales Executives - Up to $10k sign-on bonus (Hilton Head, SC Based)
Marriott Vacations Worldwide —Chicago, IL
Benefits: Full-time, W2 position eligible for benefits including Medical/Dental/Vision (after 30 days), hotel discounts, 401K Match, etc.
$89,000 - $695,867 a year
Quick Apply
3d
Sr CRM Account Executive - Insurance
ServiceNow —New York, NY
All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
$139,400 - $192,000 a year
Quick Apply

I want to receive the latest job alert for Media General

By signing in to your account, you agree to SimplyHired's Terms of Service and consent to our Cookie and Privacy Policy.

Explore jobs in more locations

Media General jobs near

Multi Media Sales Executive

American General Media -
Santa Maria, CA

Apply Now

Job Details

Full-time

Benefits

Health savings account
Partner benefits
Paid holidays
Disability insurance
Health insurance
Dental insurance
Vision insurance
401(k) matching
Life insurance

Qualifications

Social media advertising campaigns
Marketing project management
Sales collateral development
Media sales
Content marketing campaigns
Email marketing campaigns
Content performance analytics
Media data analysis
Initial Contact (sales skills)
Prospecting
Managing projects
Marketing analytics
Paid search marketing
Data-driven decision making
Implementing SEO strategies
Search engine marketing (SEM) strategy development
Paid search advertising campaigns

Full Job Description

Description

As a Marketing Consultant for our radio station/network, you will work closely with our leadership team to design, implement, and manage marketing campaigns that increase station listenership, enhance brand image, and drive sponsorship and advertising revenue. You will utilize your deep understanding of radio programming, media trends, and audience behavior to create innovative strategies that engage listeners and attract advertisers.

Key Responsibilities:

Marketing Strategy Development: Design and implement effective marketing strategies and plans that align with the station’s objectives, including growing audience numbers, enhancing brand awareness, and boosting advertising sales.

Audience Growth: Analyze and understand listener demographics and behaviors to create targeted campaigns that attract new listeners and retain existing ones.

Brand Management: Develop and manage the station's brand, ensuring consistency across all marketing materials, promotional efforts, and communications.

Advertising and Sponsorship: Work with the sales team to develop compelling marketing materials and promotional campaigns for advertisers and sponsors. Assist in identifying new business opportunities and maximizing revenue through effective marketing strategies.

Digital Marketing: Leverage digital platforms (social media, websites, mobile apps) to promote the radio station and engage with the audience. Create strategies for growing online presence and improving listener interaction through digital channels.

Event Promotion: Coordinate promotional events, live broadcasts, contests, and giveaways that engage audiences both on-air and in person, driving participation and building community relationships.

Analytics & Reporting: Regularly track and measure the success of marketing campaigns using analytics tools, providing recommendations for continuous improvement. Report on key performance indicators (KPIs) such as audience growth, brand awareness, and revenue metrics.

Collaboration & Communication: Collaborate with on-air talent, programming teams, sales departments, and other stakeholders to ensure alignment between marketing efforts and station programming or promotions.

Requirements

Qualifications:

Experience: At least 2 years of experience preferred in radio broadcasting, digital media, or sales, with a proven track record in prospecting and closing B2B sales.Entry-level candidates may be considered as well.
Sales Expertise: Strong experience in sales prospecting, particularly with small-medium businesses, and the ability to design and present customized advertising packages.
Industry Knowledge: Deep understanding of both traditional radio broadcasting and digital media platforms, including social media marketing, SEO, SEM,email marketing, and online advertising.
Digital Marketing Skills: Experience with digital advertising campaigns,including social media, content marketing, and website management. Knowledge of online ad platforms (e.g., Google Ads, Facebook Ads) is a plus.
Creative and Analytical Thinking: Ability to develop creative, multi-platform campaigns while analyzing data to refine strategies and maximize results.
Communication Skills: Excellent interpersonal, written, and verbal communication skills, with the ability to effectively pitch advertising solutions to local businesses and collaborate with internal teams.
Project Management: Strong organizational and time-management skills, with the ability to manage multiple projects and meet deadlines.

Preferred Skills:

Radio Automation Tools: Familiarity with radio programming and automation systems.
Business Development: Experience in building and nurturing relationships with local businesses and key community stakeholders.
SEO/SEM Knowledge: Understanding of search engine optimization (SEO) and search engine marketing (SEM) to boost online visibility.

Apply Now

Refine Your Search

Media General jobs

Multi Media Sales Executive

Account Executive

Part-Time Promotions Assistant

Media Marketing Consultant

More jobs to discover

I want to receive the latest job alert for Media General

Explore jobs in more locations

Job Seeker Tools

Employer Tools

Browse

Stay Connected