The Consultant, Primary Research is responsible for designing, executing, and delivering custom quantitative, qualitative and mystery shopping research projects. This role synthesizes complex data into actionable insights and supports the development of client relationships through high-quality analysis and clear communication.
Key Responsibilities
Research Design & Execution
- Design and execute end-to-end primary research studies, including:
- Questionnaire development
- Survey programming and field management
- Data analysis and interpretation
- Apply appropriate quantitative, qualitative, and mystery shopping methodologies based on client objectives
- Ensure research quality, accuracy, and methodological rigor
Data Analysis & Insight Generation
- Analyze complex datasets using statistical and analytical tools
- Translate findings into clear, actionable business insights
- Provide recommendations within the context of client objectives and market dynamics
Client Communication & Presentation
- Develop client-ready reports, presentations, and insight summaries
- Present findings clearly and confidently to client stakeholders
- Respond to client questions and contribute to ongoing relationship development
Project Management
- Support and lead research projects from kickoff through delivery
- Manage timelines, deliverables, and coordination across internal teams
- Ensure projects are delivered on time and meet quality standards
Collaboration
- Work cross-functionally with sales, marketing, analytics, and operations teams
- Contribute to team knowledge sharing and best practices
Industry & Market Awareness
- Stay informed on industry trends, market conditions, and competitor activities
- Apply market context to enhance research insights and recommendations
Key Deliverables
- Client-ready insight reports and presentations
- Survey instruments and research designs
- Data analysis outputs (e.g., cross-tabs, statistical models)
- Project plans and timelines
Qualifications
- 3–5 years of experience in primary market research or consulting
- Experience managing or contributing to end-to-end custom research projects
- Proficiency in:
- Excel (advanced)
- PowerPoint (advanced)
- Experience with research and statistical tools (e.g., Q, SPSS, SAS, or similar)
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Ability to manage multiple projects in a fast-paced environment
Preferred Competencies
- Commercial Acumen: Ability to identify trends, patterns, and business opportunities
- Storytelling: Ability to translate data into compelling narratives and insights
- Data Literacy: Strong understanding of research methodologies and appropriate application
- Curiosity: Demonstrates critical thinking and asks insightful questions
- Influence & Communication: Confident presenter with ability to engage diverse stakeholders
- Collaboration: Proven ability to work effectively across teams and functions
The below reflects the range of base salary for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to, skills, experience, and qualifications. The salary range for this role is: $55,000 USD to $68,000 USD.
Alongside salary, Mintel offers a comprehensive benefits package including medical/dental/vision insurance, flexible spending accounts, health savings accounts, employer paid life and disability insurance, 401(k) with employer match and paid time off. We are invested in our employees' wellbeing which is why we also offer flexible working hours, ClassPass subsidy, mental health benefit through Modern Health, paid volunteer time off, paid birthday leave and paid parental leave.
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