Job Summary
The Traffic Manager is responsible for the accurate, timely, and efficient trafficking of creative assets across a highly complex, large-scale, multi-channel account portfolio. This role plays a critical function in ensuring media buys are fulfilled correctly and on schedule across traditional and digital channels, while serving as a strong collaborator with Account Management, Media, Production, and external partners.
The ideal candidate brings deep hands-on traffic management experience, strong operational rigor, and excellent communication skills. This role may include light project management support, particularly in coordinating timelines, approvals, and cross-functional handoffs, but the primary focus is traffic execution and oversight.
Responsibilities
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Lead end-to-end trafficking of creative assets for a highly complex, multi-channel account, ensuring accuracy, compliance, and on-time delivery
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Traffic assets across traditional and digital channels, including but not limited to: Broadcast, Digital & Programmatic, Paid Search, Paid Social, YouTube / Online Video, OOH, Print, and Site Direct
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Partner closely with Account Management and Media teams to obtain and clarify direction related to markets, messaging, assets, run dates, and specifications
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Generate and manage Creative IDs, file naming conventions, and asset tracking to support reporting, dashboards, and audits
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Input and maintain accurate trafficking details within Media Insertion Orders (MIOs) and related systems
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Coordinate internal and external approvals prior to releasing traffic instructions to media partners and vendors
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Proactively identify risks, gaps, or timing issues and communicate solutions early to project teams
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Collaborate effectively across disciplines to ensure smooth handoffs and shared accountability
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Support light project management needs as required, including timeline coordination and status communication
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Ensure adherence to partner SLAs, internal processes, and quality standards
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Uphold our agency values: Humanity. Diversity. Integrity. Tenacity. Curiosity.
Qualifications
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5+ years of Traffic Management experience within an agency or media‑driven environment
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Proven experience trafficking both traditional and digital media, including programmatic, search, and social
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Experience supporting large-scale, high-complexity, multi-channel accounts
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Strong understanding of agency workflows, cross-functional dependencies, and structured intake and trafficking processes
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Knowledge of media and creative specifications across multiple formats, including digital, OOH, print, and broadcast
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Demonstrated ability to manage multiple priorities, meet tight deadlines, and maintain exceptional attention to detail in a high-volume environment
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Required platform experience:
Smartsheet
Basecamp
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Strong written and verbal communication skills, with the ability to collaborate effectively across internal teams and external media partners
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Exceptional organizational skills and accuracy when managing high volumes of deliverables
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Clear, proactive communicator with the ability to build strong cross-functional relationships
Key Responsibilities
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Creative Intake Stewardship: Manage the intake process for all creative requests, ensuring forms are complete, accurate, and clearly scoped for delivery.
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Creative Trafficking Execution: Process final creative assets and traffic them directly to media partners, ensuring all files meet required specs, formats, and deadlines.
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Timeline Coordination: Partner with the Project Manager to stay in sync on production schedules, helping ensure deliverables are sent out in lockstep with broader timelines.
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Delivery QA: Review final creative to confirm file readiness (naming conventions, formatting, file types, and specs) prior to trafficking to media partners.
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Documentation & Tracking: Maintain detailed trafficking logs and delivery records, updating stakeholders on file status and delivery confirmation.
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Cross-Functional Communication: Serve as the operational bridge between Project Management, Creative, and external media contacts to ensure clarity and accuracy in all outbound creative distribution.
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Problem-Solving: Proactively flag and resolve trafficking challenges such as unclear specs, missing assets, or media changes.
Preferred Skills
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Experience trafficking creative across multiple channels simultaneously
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Familiarity with media plans and insertion orders
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Ability to quickly learn new systems and spec guidelines
Preferences
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Bachelor’s degree or equivalent professional experience
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Experience working in hybrid Traffic / Project Management environments
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Comfort operating in fast‑paced, deadline‑driven client settings
This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. The [company] is an Equal Opportunity Employer.
