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Assisted Living Sales Director

Lorien Elkridge -
Elkridge, MD

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Job Details

Full-time
$60,000 - $65,000 a year

Benefits

Paid holidays
Health insurance
Dental insurance
Flexible spending account
Tuition reimbursement
Paid time off
Employee assistance program
Vision insurance
401(k) matching
Employee discount
Life insurance

Qualifications

Professional networking
Interpersonal skills
Assisted living experience
Working with seniors
Older adults
Sales management systems proficiency
Prospecting
Meeting or exceeding sales goals
CRM system proficiency
Client referrals

Full Job Description

Assisted Living Sales Director | Lorien Elkridge

Lorien Elkridge is seeking an experienced and compassionate Assisted Living Sales Director to drive occupancy growth while guiding seniors and their families through a thoughtful, consultative sales process.

This role is ideal for a relationship‑driven sales professional with senior living or healthcare sales experience who is passionate about making a meaningful difference.As the Assisted Living Sales Director, you will manage the full sales cycle—from first inquiry through move‑in—while building strong referral relationships and increasing community awareness throughout the Columbia, MD market.Schedule

Full-time, 40 hours per week
Weekend availability as needed

Compensation & Benefits

Base Salary: $60,000–$65,000 (salaried)
Uncapped commission potential — total earnings of $100,000+
Paid Vacation, Sick, and Personal Days
Paid Holidays
Medical, Dental, and Vision Insurance
HRA and FSA
Employee Assistance Program (EAP)
401(k) with 50% employer match
Tuition Assistance

Key Responsibilities

Conduct community tours for prospective residents, families, and referral partners
Guide prospects through the assisted living sales process from inquiry to move‑in
Build and maintain strong referral relationships to support admissions and census growth
Monitor occupancy levels and apartment availability
Achieve occupancy goals and support annual budget projections
Review community philosophy, policies, procedures, and residency agreements
Coordinate admissions paperwork and move‑in logistics
Maintain accurate CRM documentation and lead tracking
Ensure timely follow‑up on all phone, CRM, and internet‑based leads
Plan and execute internal and external marketing initiatives
Engage in consistent external business development efforts within the local market

Qualifications

Prior experience in assisted living sales, senior living sales, or healthcare sales
Memory care sales experience preferred
Strong customer service mindset with empathy for seniors and families
Proven success meeting or exceeding sales and occupancy goals
Excellent verbal and written communication skills
Knowledge of senior living regulations and admission processes
Proficiency with CRM systems and marketing tools
Experience with external business development and referral outreach

Welcome to Lorien Elkridge, one of the best-rated nursing homes in the region, as recognized by U.S. News & World Report and The Baltimore Sun. We’re proud to be Lorien’s newest five-star community in Howard County, ideally located just off Rt. 100 and easily accessible from Anne Arundel and Montgomery counties.

Our vibrant team provides exceptional care across a full continuum of services, including:

Skilled Nursing
Assisted Living
Sub-Acute Rehabilitation
Outpatient Therapy

At Lorien Elkridge, you’ll find a workplace where energy, compassion, and innovation come together — where both residents and team members thrive in a positive, uplifting environment.

Come be part of a community that truly lives the Lorien mission: Care Forward.

Award-Winning Care: Proudly recognized as “Best Assisted Living” and “Best Retirement Community” by The Daily Record's Reader Rankings.

Lorien Health Services is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or protected Veteran status.

Job Type: Full-time

Pay: $60,000.00 - $65,000.00 per year

Benefits:

401(k) matching
Dental insurance
Employee assistance program
Employee discount
Flexible spending account
Health insurance
Life insurance
Paid time off
Tuition reimbursement
Vision insurance

Experience:

Assisted Living Sales: 4 years (Required)
Assisted Living Facility: 4 years (Required)
Assisted Living Marketing: 4 years (Required)

Work Location: In person

Quick Apply

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