Job Summary
We are seeking a skilled and strategic Automotive Digital Retail Incentives Program Manager to lead the development, implementation, and management of innovative digital incentive programs within the automotive retail sector. This role requires a dynamic leader capable of overseeing complex projects, driving process improvements, and fostering cross-functional collaboration to enhance customer engagement and sales performance. The ideal candidate will possess extensive program management expertise, technical acumen, and a proactive approach to change management, ensuring the successful delivery of initiatives aligned with organizational goals.
- This role supports cross-brand offer creation and incentive testing, helping ensure incentive and offer data is accurate, timely, and advertised across digital retail experiences. This person works with multiple internal and external partners to maintain, upgrade, and troubleshoot web services and data details. This team is responsible for providing technical solutions for brands and dealers to enable industry leading sales and service experience.
- This position serves as an operational and cross-functional partner within the incentive and offer ecosystem, helping coordinate deliverables, troubleshoot issues, document changes, and maintain alignment across business, technical, and agency teams.This position will help develop customer centric strategies, and solution the technology needed to enable and support them, for both Tier 1 and Tier 3 shopping experiences. This role will assist in managing schedules and timelines for developing new technical strategies, as well as communicating details to key stakeholders and impacted partners.Responsibilities:
- Coordinate monthly offer authoring activities for Go To Market execution across supported brands and experiences, including enhancements and updates as business needs arise
- Review, validate, and maintain offer-related content and data to ensure accuracy across consuming applications and digital retail experiences
- Partner with internal stakeholders, brand teams, and external agencies to clarify business needs and technical requirements
- Assist with release readiness activities, including requirement gathering, timeline coordination, and cross-team communication
- Support technical release activities, including UAT and validation across multiple environments
- Troubleshoot issues impacting offer setup, display, or downstream consumption
- Assist with managing and resolving field team escalations requiring JIRA level 2 support
- Maintain and develop documentation and organization strategies to support operational efficiency and effectiveness
- Escalate risks, gaps, or issues that may affect monthly launches or enhancement delivery
- Build a working understanding of incentive systems, web services and downstream dependencies to support technical changes and issue resolution
- Partner with external technical agencies to gather technical requirements for application and web service upgrades, and manage release timelines to ensure business needs are properly met
- Required Experience:
- Experience supporting incentives, offer management, digital retail, or a related business or operations function
- Strong attention to detail and ability to manage recurring execution work with accuracy and consistency
- Strong written and oral communication skills
- Strong organizational skills and ability to manage multiple workstreams with changing priorities
- Strong problem-solving skills
- Builds and maintains strong relationships with diverse stakeholders
- Ability to build a practical understanding of interconnected systems, web services, and downstream impacts
- Ability to gain high-level understanding of complex IT solutions
- Ability to work productively in a team environment
- Ability to execute in a multiple workstream project environment with changing priorities
- Ability to comprehend technical concepts
- Comfortable working in a dynamic environment with changing priorities
- Self-starter with the ability to independently while coordinating across multiple teams and partners
- Proficient in Microsoft Office Suite
- Working knowledge of APIs, response structures, or system integrations is a plus
· Adhering to marketing schedules – so hours may vary
· This individual will be joining the Incentive and Offer Management Team
· This role supports cross-brand offer creation and incentive testing, helping ensure incentive and offer data is accurate, timely, and advertised across GM digital retail experiences. This person works with multiple internal and external partners to maintain, upgrade, and troubleshoot web services and data details.
· Part of this role is that we are offering and creating all their offers for the month, incentives/offers based on brand direction
· Support time-sensitive launches that may require overtime or evening work to ensure on-time execution.
· Typically work remotely on launch day with a flexible schedule, starting later in the day to accommodate extended hours needed for a successful rollout.
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Candidate Requirements
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1
CRW – Knowledge/experience with of OEM incentives and offers
2
vehicle configuration data experience
3
Solid communication skills
Pay: $40.00 - $48.00 per hour
Benefits:
Work Location: In person
