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Marketing Associate

TC Nu-Star, Inc.
Shakopee, MN

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Job Details

Full-time
$60,000 - $80,000 a year

Benefits

Health savings account
Health insurance
Dental insurance
Paid time off
Vision insurance
Life insurance
Referral program
Retirement plan

Qualifications

Marketing project management
Website maintenance
Marketing automation tools
Sales analytics & reporting tools
Product marketing
Content management systems
Event planning
B2B business model
Bachelor's degree
Sales management systems proficiency
Marketing analytics
CRM system proficiency
Technical Proficiency
Data analytics technologies

Full Job Description

Position Overview

The PowerPusher Marketing Associate is a highly detail-oriented B2B marketing generalist responsible for supporting marketing initiatives within the industrial moving equipment space. This role supports brand growth, product awareness, and revenue generation through a combination of strategic execution and hands-on marketing activities. Trade shows and industry events are a core channel for the business, and this role plays a lead operational role in planning and executing the annual trade show calendar. The ideal candidate brings strong technical acumen, a high degree of accuracy, and the ability to translate complex product capabilities into clear, compelling messaging for dealers, partners, and end-users.

Key Responsibilities

Develop, manage, and execute integrated marketing initiatives including content creation, digital campaigns, social media, product marketing, and dealer communications

Own end-to-end trade show and industry event execution across the annual calendar, including booth logistics, shipping, vendor coordination, on-site setup, and staff scheduling

Coordinate pre-show and at-show marketing activities, including digital display advertising, email invitations, lead capture setup, giveaways, and booth collateral preparation

Manage post-show lead processing, CRM import, sales handoff, and event ROI reporting to evaluate performance and inform future show selection

Create high-quality, technically accurate content such as blogs, case studies, product sheets, videos, email campaigns, and sales collateral that clearly communicate the value of industrial moving equipment solutions

Plan, launch, and optimize paid and organic marketing campaigns (search, social, email), continuously improving performance through data-driven insights

Manage and grow social media presence, including content planning, publishing, and engagement tracking aligned with B2B audiences

Design and produce marketing collateral including brochures, presentations, technical documentation, and dealer-facing materials

Support product marketing efforts including positioning, messaging, competitive differentiation, and go-to-market strategy for new and existing products

Support new product launch activities, ensuring alignment across marketing, sales, and dealer channels

Conduct market, customer, and competitor research to inform strategy and identify growth opportunities within industrial and B2B segments

Manage and update website content, ensuring accuracy, SEO optimization, and a strong user experience; collaborate with developers or utilize CMS tools as needed

Develop dealer enablement tools, training resources, and communications to support partner success and sales alignment

Monitor, analyze, and report on marketing performance using analytics tools, providing actionable recommendations for continuous improvement

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field

Minimum 3-5 years of experience in B2B marketing, preferably within industrial equipment, manufacturing, or technical product environments

Demonstrated ability to manage multiple marketing functions in a generalist role

Strong technical aptitude with the ability to understand and accurately communicate complex product details

Proven experience in digital marketing, campaign execution, and content development

Experience with website/CMS platforms, CRM (Salesforce preferred), and marketing automation (Pardot/MCAE or similar)

Proficiency in marketing analytics tools and performance measurement

Excellent written and verbal communication skills with strong attention to detail and accuracy

Strong organizational, project management, and multitasking abilities

Preferred Skills

Experience marketing industrial moving equipment or similar material handling solutions

2+ years of trade show or B2B event coordination experience

Familiarity with dealer or distributor networks in a B2B environment

Basic graphic design or video editing capabilities

Knowledge of SEO/SEM best practices

Experience supporting technical sales teams

What Success Looks Like

Consistently accurate, high-quality marketing content that effectively communicates technical product value

Successful execution of integrated B2B marketing campaigns and product launches

Increased engagement and lead generation across digital and dealer channels

Strong alignment with sales and dealer partners, resulting in improved enablement and revenue support

Measurable improvements driven by data-informed marketing decisions

Pay: $60,000.00 - $80,000.00 per year

Benefits:

Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Referral program
Retirement plan
Vision insurance

Work Location: Hybrid remote in Shakopee, MN 55379

Quick Apply

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