SUMMARY OF POSITION:
The Marketing Coordinator recommends, executes, and analyzes community and division-level marketing initiatives, with direction from the Director of Marketing, in accordance with established policies & procedures.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Execute marketing initiatives as outlined in the annual division marketing budget
- Assist the Director of Marketing in planning the annual marketing budget
- Prepare monthly budget report and present to Division President and Director of Marketing
- Code and submit invoices to the Director of Marketing for approval
- Coordinate model home set up and maintenance, including merchandising and sales office installation
- Assist the Director of Marketing in creating model home expense reports
- Visit division communities regularly to ensure that all aspects of marketing initiatives are executed correctly, including model merchandising, display of marketing collateral, and signage
- Assist in training team members and participate in all team training sessions
- Update procedures manuals as necessary to maintain accuracy
- Execute sales promotions according to department procedures
- Evaluate the effectiveness of sales promotions and present results to Division President and Director of Marketing
- Identify target consumer groups (TCGs) for communities and products based on research
- Evaluate and recommend community outreach opportunities, including potential sponsorships and charitable giving, to the Division President and Director of Marketing
- Prepare and submit entries for awards and contests
- Create social media content and maintain a social media calendar
- Assist the Director of Marketing in formulating effective collateral, PR and signage strategies
- Coordinate marketing material orders and weekly material shipments to communities
- Ensure adequate inventory levels of marketing materials
- Schedule media, including photography, videography, and Matterport tours
- Plan and execute events (Realtor, consumer, employee appreciation, etc.)
- Promote a consistent brand image across all messaging, events, PR, and promotional materials
- Monitor website to maintain accuracy, including coordination of monthly website reviews and content updates
- Attend meetings and functions as necessary (occasionally after hours or on weekends)
- Maintain & distribute status and other reports/schedules regularly
- Complete special projects as assigned
- Manage key relationships with stakeholders outside of the organization
EXPERIENCE, SKILLS, KNOWLEDGE
- 4-year degree in marketing, communications, business, or a related field
- 2 years of relative experience
- General knowledge of digital marketing channels such as social media and SEO preferred for effective collaboration with digital marketing team
- Strong time management and organizational skills
- Ability to manage multiple complex projects with general direction and with minimal supervision
- Excellent written and verbal communication skills
- Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint) and working knowledge of Adobe Photoshop & InDesign
PHYSICAL DEMANDS:
While performing the responsibilities of the job, the employee is required to talk and hear. Vision abilities required by the job are close vision. The employee is often required to sit and use their hands and fingers to handle, feel, and operate office equipment such as a computer, copier, and office supplies.
In addition, the employee is occasionally required to stand, walk, reach with their arms and hands, and to stoop, kneel or crouch. Reasonable accommodations can be made to enable employees with disabilities to perform the described essential functions of the job.
Note: This document describes the minimum, essential duties, responsibilities, skills, abilities, effort, and working conditions of the position. It in no way implies that these are the only functions to be performed by the incumbent. Workers are required to follow any other job-related instructions and to perform any job-related functions requested by a supervisor or manager. Successful performance requires that the incumbent possess and utilize the abilities and skills described. All functions are subject to reasonable modification to accommodate individuals with disabilities. Some functions may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or others.
Req Benefits:
Our benefits include: Health Insurance - Medical, Dental & Vision; Vacation & Holidays - generous PTO & 8 holidays; 401(k) Savings Plan with company match, Employee Wellness and Employee Assistance Programs, Home Purchase Discount for Associates, Pet Insurance.
