WHY CHOOSE ECRI?
ECRI is an inspiring place to work. We share a common mission to help healthcare organizations make smart, compassionate, and ethical decisions for patients. Consider these additional benefits of joining the ECRI team:
Industry leadership: We have a long history and proven reputation in patient safety and medical technology research.
On-the-job-learning: You will have the opportunity to work with specialists across medical science, patient care, healthcare management, and technology.
Comprehensive healthcare benefits: We offer medical, dental, vision, life insurance, accidental death and dismemberment, and disability coverage.
Retirement Savings: Our employees can participate in an employer-matching 403(b) Retirement Savings Plan.
Additional benefits: ECRI offers additional benefits to our employees, including paid time off and holiday pay, paid leave for parents, tuition assistance, employee assistance program, access to LinkedIn Learning, and other voluntary benefit programs (e.g. accident insurance, identify theft insurance, flexible spending accounts).
Volunteer Program: ECRI Cares, our employee volunteer program, provides a framework for us to work together and make a difference in the lives of others. All employees are provided 16 hours annually of paid time to volunteer at preapproved ECRI Cares charities during normal business hours.
ABOUT ECRI
At ECRI, our passion for safe, effective, and efficient care is ingrained into the fabric of who we are and why we are here. For more than 50 years, the people of ECRI have been unyielding in their work to protect patients from unsafe and ineffective medical technologies and practices. Now, with the acquisition of the Institute for Safe Medication Practices (ISMP), we have created one of the largest healthcare quality and safety entities in the world.
As a non-profit, independent organization, we utilize an unbiased, evidence-based approach to develop guidance, and maintain our principles of integrity and transparent work. Our ethical standards have led us to adopt the industry's strictest conflict-of-interest policies, and they are why tens of thousands of healthcare leaders worldwide rely on ECRI to guide their clinical, operational, and strategic decisions across all sites of care.
The Most Trusted Voice in Healthcare
ECRI is proud to serve the healthcare industry, from providers and insurers to government agencies, and medical associations. Our areas of focus include:
Patient Safety: empowering leaders to eliminate patient harm through the dissemination of best practices, guidance, benchmarking, and recommendations.
Evidence-Based Medicine: providing clinical evidence to inform and support decisions on the effectiveness of medical technologies, procedures, genetic tests, and clinical practice guidelines.
Technology Decision Support: arming hospital systems with unbiased insights, so they can optimize their supply chain.
ECRI is the only organization worldwide to conduct independent medical device evaluations, with labs located in North America and Asia Pacific. ECRI is designated an Evidence-based Practice Center by the U.S. Agency for Healthcare Research and Quality and a federally certified Patient Safety Organization by the U.S. Department of Health and Human Services.
At ECRI, our passion for the truth drives us to go further and dig deeper in our pursuit to advance effective, evidence-based healthcare globally.
The success of our organization relies on the kind of creative thinking that can only result from a diverse team of individuals. ECRI is proud to be an employer of choice with an inclusive environment for all employees. As part of this goal and in compliance with various laws and regulations, ECRI provides reasonable accommodation to applicants and employees.
It's what makes ECRI unique, and why we are the most trusted voice in healthcare.
POSITION SUMMARY
The Director, Product Strategy leads the strategy, planning, and upstream commercialization of ECRI’s healthcare technology solutions portfolio. With a strong focus on upstream marketing, customer insight, and market positioning, this role owns product direction based on a deep understanding of healthcare market needs, customer pain points, and emerging opportunities across care settings.
Reporting to the Executive Director of Transformation & Innovation, this role works in close partnership with product leads, downstream marketing, and cross-functional business teams to ensure that ECRI’s solutions are well-positioned, clearly defined, and aligned to both customer needs and organizational priorities. The Director serves as the primary bridge between market intelligence and portfolio strategy — ensuring that what ECRI offers is both true to its mission and compelling to those it serves. This role leads alpha and beta program initiatives in collaboration with partners and customers to validate new concepts and refine features prior to launch.
The ideal candidate is a strategic, analytically driven leader with deep healthcare market instincts who can translate customer and market intelligence into actionable product strategy. They bring a forward-thinking mindset, the ability to articulate the business rationale behind product decisions, and an unwavering commitment to ECRI’s mission of reducing preventable harm.
ESSENTIAL FUNCTIONS
Reasonable Accommodation Statement:
To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.
Essential Functions:
PORTFOLIO STRATEGY & OWNERSHIP
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Define and maintain a product portfolio strategy that reflects ECRI’s mission, competitive positioning, and market opportunities — ensuring that individual solutions connect, complement, and reinforce one another as a coherent suite.
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Own product roadmaps across the assigned portfolio, driving alignment with ECRI’s strategic priorities and ensuring decisions are grounded in both near-term market needs and longer-term strategic bets.
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Define and maintain Business Requirements Documents (BRDs) as the foundational source of truth for product planning and stakeholder alignment.
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Make and own product decisions: what to build, evolve, retire, and invest in — presenting the business rationale and projected impact of roadmap investments to leadership in a clear, compelling manner.
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Identify and prioritize integration opportunities across ECRI’s product ecosystem to enhance customer value, streamline workflows, and reduce friction across care settings.
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Define product-market fit criteria and success metrics for new and evolving solutions, ensuring ongoing measurement against defined KPIs.
MARKET INTELLIGENCE & CUSTOMER INSIGHT
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Lead upstream marketing activities including market segmentation, customer discovery, win/loss analysis, and competitive intelligence — translating external signals into actionable product direction.
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Conduct regular customer interviews and lead persona-based user groups to gather insights, validate product concepts, and surface unmet needs; synthesize findings into clear, strategic intelligence that informs roadmap prioritization.
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Establish and maintain Voice of Customer practices that feed continuous product evolution, closing the loop between market intelligence and what gets built.
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Represent the market perspective in internal product and investment decisions, ensuring that customer and competitive dynamics are consistently reflected in portfolio strategy.
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Monitor healthcare market trends, regulatory developments, and emerging technologies relevant to ECRI’s solution areas, assessing implications for product positioning and portfolio strategy.
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Partner with downstream marketing teams to reposition and package existing products for new markets, care settings, and customer segments.
PRODUCT EVOLUTION & MODERNIZATION
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Lead the ongoing evolution and modernization of ECRI’s product portfolio — improving content quality, updating delivery formats, and ensuring solutions remain relevant to current healthcare challenges and customer workflows.
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Define standards for what a high-quality ECRI product looks like: in terms of depth, usability, accessibility, and integration with customer environments.
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Drive content strategy decisions in partnership with subject matter experts and editorial teams, balancing mission depth with market accessibility.
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Lead alpha and beta programs in collaboration with partners and customers to test and refine new features and solution concepts prior to full market release; translate pilot feedback into prioritized product improvements and launch readiness criteria.
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Identify and close gaps between what customers need and what current products deliver, ensuring ECRI’s portfolio reflects the current state of healthcare and patient safety.
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Support go-to-market planning activities, including product positioning, messaging frameworks, and internal readiness, in partnership with marketing and business line leads.
FUNCTION LEADERSHIP
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Champion and advance the product management discipline at ECRI — refining processes, frameworks, tools, and ways of working to scale capability as the organization grows.
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Define how product decisions are made, communicated, and tracked across the organization, driving clarity and accountability in product planning.
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Serve as an internal advocate for customer-centricity and market responsiveness, ensuring that product thinking is embedded across business lines and leadership decision-making.
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Develop and maintain materials that articulate the strategic value and impact of ECRI’s solutions to healthcare providers, payers, and other stakeholders.
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Mentor and guide colleagues across the organization on product strategy principles, building shared fluency in product thinking and customer-driven decision-making.
CROSS-FUNCTIONAL COLLABORATION
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Work closely with Sales & Marketing to ensure product positioning reflects actual product capabilities — and that market feedback flows back continuously into product direction.
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Collaborate with Transformation & Innovation to ensure the product roadmap reflects both near-term market needs and longer-term strategic opportunities.
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Partner with Corp Dev & Strategy on portfolio investments, partnerships, and make-vs-buy decisions.
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Engage subject matter experts and content teams to balance mission depth with market accessibility across ECRI’s solution areas.
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Partner with Product Operations and internal stakeholders to gather ongoing product feedback, inform backlog prioritization, and maintain a continuous improvement cycle.
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Communicate product strategy and status updates clearly and consistently to internal audiences at all levels of the organization.
Additional Responsibilities:
Other duties, as assigned.
Accountability Metrics:
Portfolio strategy documented and endorsed by leadership; product roadmaps current and actively maintained.
Quality and depth of upstream market intelligence and customer discovery activities; Voice of Customer process operational and feeding active product decisions.
Measurable progress against portfolio KPIs and product launch milestones, including renewal and expansion rate trends.
Effectiveness of cross-functional collaboration and stakeholder alignment across Sales & Marketing, Transformation & Innovation, and business lines.
Performance and outcomes of alpha/beta programs under management.
Portfolio coherence visible in go-to-market materials: cross-product connections reflected in positioning, messaging, and internal planning.
Product management discipline advanced: processes, frameworks, and decision accountability strengthened across the function.
POSITION QUALIFICATIONS
Experience:
7–10 years of progressive experience in B2B healthcare product management, product strategy, or a closely related commercialization role.
Demonstrated experience owning product decisions across a portfolio — not just a single product or feature set — with a track record of translating market intelligence and customer insight into product direction.
Familiarity with healthcare technology solutions and market dynamics across care settings, including health systems, ambulatory care, payers, and/or life sciences.
Experience facilitating customer discovery, persona development, and voice-of-customer research at scale, and translating findings into strategic product direction.
Proven ability to develop and own product roadmaps and requirements documentation in complex, multi-stakeholder environments.
Experience driving product evolution or modernization: content improvement, delivery format updates, or platform transitions.
Experience leading alpha/beta programs and incorporating pilot feedback into product planning and launch readiness.
Excellent written and verbal communication skills, including the ability to present product strategy and business rationale clearly to executive-level audiences.
Strong strategic thinking paired with practical execution capability — able to move from market insight to action without losing analytical rigor.
Inquisitive by nature — tendency to challenge assumptions, seek out market signals, and question the status quo of both products and processes.
Action-oriented and self-directed, with the ability to drive work to completion in ambiguous environments with shifting priorities.
Collaborative leader with the ability to build strong working relationships across functions, business lines, and levels of an organization.
Forward-thinking mindset with a genuine commitment to advancing patient safety and ECRI’s mission of reducing preventable harm.
Keen attention to detail, balanced with the ability to see and communicate the broader strategic picture.
Education:
Bachelor’s Degree required; degree in product management, marketing, health administration, business, or a related field preferred.
Master’s degree (MBA, MHA, or equivalent) strongly preferred.
Computer Skills:
Advanced proficiency in Microsoft Office 365, with particular strength in PowerPoint and Excel.
Experience with product management tools (e.g., Jira, Confluence, Dovetail, Qualtrics) preferred.
Familiarity with data visualization and business intelligence tools (e.g., Power BI, Tableau) a plus.
Familiarity with CRM platforms, particularly HubSpot, preferred.
Experience with Smartsheet or similar work management and project tracking platforms preferred.
Certifications and Licenses:
No specific certification required.
Certifications in Agile, Pragmatic Marketing, or product ownership (e.g., CSPO, PMC) are a plus.
POSITION COMPENSATION
The salary range for new employees in this position is $147,054 - $183,817 based on background, experience, and skills. In addition, new employees in this position are eligible for all of our benefit offerings, including, but not limited to, health and welfare benefits, 403(B) retirement savings, and paid time off (PTO).
PHYSICAL DEMANDS
This position operates in a remote environment and requires the individual to remain in a stationary position, whether sitting or standing, before a desk or other fixed workspace, most of their workday. In addition, this position requires the individual to occasionally move about their workspace to access and inspect work-related materials, such as file cabinets with physical files and standard office equipment. This position requires the ability to operate standard office equipment, including, but not limited to, a laptop, keyboard, mouse, webcam, and phone, as well as effectively communicate information and ideas to a wide variety of audiences in written and oral form.
ADA STATEMENT
ECRI is committed to equal employment opportunities and compliance with the Americans with Disabilities Act (ADA). ECRI values diversity and inclusivity, and we strive to provide a work environment that accommodates employees with disabilities. If you require reasonable accommodations to participate in the application or interview process, please inform us so that we can provide the necessary support. ECRI believes that everyone should have an equal opportunity to contribute their skills and talents, and we are dedicated to making our workplace accessible and inclusive for all.
EEO STATEMENT
ECRI is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or veteran status. We value diversity and believe that a diverse workforce enhances our ability to succeed. ECRI complies with applicable federal, state, and local laws governing nondiscrimination in employment and prohibits any form of discrimination or harassment based on these protected characteristics.
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