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Content Marketing Coordinator

PEI GENESIS INC. -
Philadelphia, PA

Quick Apply

Job Details

Full-time

Qualifications

Cross-platform strategy
Editorial project management
Audience analysis
Marketing project management
Website activity analysis
Bachelor's degree in communications
Marketing
Bachelor of Science
Competitive analysis
Content editing
Bachelor's degree in business
Performance Reporting
Digital brand management
Mid-level
SEMrush
Marketing strategy development
Microsoft Office
Digital marketing tools
Bachelor's degree in marketing
Email content marketing
Social media platforms
Online blogs
Bachelor's degree
Continuous improvement
Task prioritization
Industry trends
Content marketing SEO projects
Demand generation marketing
Marketing ROI analysis
Ahrefs

Full Job Description

Equal Opportunity Employer Veterans/Disabled

SUMMARY:

The Content Marketing Coordinator will plan, develop, and execute content marketing strategies that drive brand awareness, engagement, and lead generation. This role involves researching and defining target audiences, creating and optimizing content across multiple digital channels, and measuring performance. A strong focus will be placed on SEO best practices, ensuring all content is discoverable, relevant, and aligned with marketing goals.

EDUCATION & EXPERIENCE

Education: BA/BS degree in Marketing, Communications, Business, or a related field highly preferred.
Experience: 1–3 years in content marketing, SEO, or digital marketing preferred.

TECHNICAL AND MANAGERIAL COMPETENCIES:

Strong organizational and project management skills
Ability to work independently and manage multiple priorities
Excellent writing, grammar, and editing skills
Strong interpersonal skills and ability to collaborate across departments
Excellent knowledge of MS Office and digital publishing tools
Familiarity with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
Customer-focused and results-driven mindset
Technically savvy with understanding of digital marketing trends and analytics
Ability to keep abreast of industry developments and marketing innovations

ESSENTIAL TASKS AND RESPONSIBILITIES:

Develop and execute content marketing strategies to achieve brand and lead generation goals
Create, proofread, and edit content for websites, blogs, social media, email campaigns, and third-party publications
Research industry trends and competitor activities to ensure content relevance and innovation
Optimize all content for SEO, including keyword research, on-page optimization, and metadata management
Maintain and manage the company’s blog and coordinate article publication schedules
Manage content calendars to ensure consistent and timely content delivery across all platforms
Collaborate with global marketing teams and external vendors for creative execution and amplification
Employ marketing analytics to measure content performance and ROI
Support the Sr. Marketing & E-Commerce Manager with campaign planning, reporting, and continuous improvement

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genesis communications jobs

Content Marketing Coordinator

Community Liaison

Digital Traffic Coordinator

Associate Director, Value and Scientific Communications

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Community Liaison

Digital Traffic Coordinator

Associate Director, Value and Scientific Communications

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*Equal Opportunity Employer Veterans/Disabled*

SUMMARY:

Equal Opportunity Employer Veterans/Disabled