Marketing & Ecommerce Specialist
About the Opportunity
TRU-SPEC® is looking for a highly motivated marketing professional to join our team and help drive growth across our wholesale and direct-to-consumer business.
This role is designed for someone who wants to accelerate their career by gaining hands-on experience across ecommerce, digital marketing, product launches, dealer marketing, analytics, and brand development. You’ll work directly with the Director of Marketing & Ecommerce and play a key role in executing the initiatives that support the company’s growth strategy.
This is an opportunity to contribute to a nationally recognized brand, gain exposure to multiple areas of the business, and develop the skills needed to advance into future marketing leadership roles.
What You’ll Do
As a member of the marketing team, you’ll help bring our growth initiatives to life across both wholesale and ecommerce channels by:
- Strategizing, building, and launching retention marketing campaigns via email, community, and other lifecycle touchpoints.
- Develop and execute on content and creative calendar
- Formalize our processes and lead growth initiatives in our organic social communities in Meta, Instagram, TikTok and lead growth.
- Analyze our ecommerce platform for optimizations, improvements, and accuracy to ensure conversion growth and brand expression.
- Support wholesale channel growth by interfacing dealers and retail partners to meet merchandising and POP needs.
- Interface with creative, media, and organic agencies to bring brand and acquisition campaigns to life.
- Engage with our communities in customer reviews, UGC and online forums to strengthen brand perception and responsiveness.
- Help coordinate campaigns across workstreams to ensure timely and excellent delivery across all channels.
Success in this role requires strong organizational skills, attention to detail, a willingness to learn, and the ability to manage multiple priorities in a fast-paced environment.
What We’re Looking For
We’re looking for someone who is early in their marketing career but eager to take on meaningful responsibility.
The ideal candidate is:
- Intrinsically motivated to succeed and has an entrepreneurial spirit
- Highly organized and detail-oriented
- Curious, coachable, and eager to learn
- Comfortable balancing multiple projects simultaneously
- Strong communicator with a collaborative mindset
- Interested in ecommerce, digital marketing, analytics, and brand building
- Motivated by autonomy, growth, and continuous improvement
Preferred Qualifications
- 1–4 years of experience in marketing, ecommerce, or a related field
- Familiarity with ecommerce platforms, email marketing, social media, or digital marketing tools
- Strong working knowledge of Microsoft Excel, PowerPoint
- Experience managing projects, coordinating stakeholders, or supporting marketing initiatives
Why TRU-SPEC®
TRU-SPEC® has been a trusted name among military personnel, law enforcement officers, first responders, and professionals for decades. Today, we’re investing heavily in the future of the brand through new products, digital transformation, and expanded marketing capabilities.
This role offers the opportunity to work alongside senior leadership, contribute to meaningful business initiatives, and gain exposure to the strategies and systems that drive growth in a modern omnichannel organization.
Pay: $50,000.00 - $60,000.00 per year
Benefits:
Application Question(s):
- Why are you interested in this role?
Education:
Experience:
- Marketing & Ecommerce: 1 year (Required)
Work Location: Hybrid remote in Hoover, AL 35080
