Syndigo powers the continual flow of data and content throughout the entire commerce ecosystem— accelerating delivery of accurate and compelling information that increases sales on every shelf. We are the recognized leader in software and services for the management of master data, product information, digital assets, and content syndication and analytics across industries including grocery, foodservice, hardlines, home improvement, oil & gas, pet, health and beauty, automotive, apparel, and healthcare products.
Syndigo serves the industry's largest two-sided network, connecting more than 50,000 global users across 12,000+ global brands with more than 1,750 global retailers.
Basically, we're the people that deliver the rich, accurate product content that helps consumers shop online with confidence, and helps brands and retailers operate efficient product supply chains. We cannot do all of this without our amazing employees who make the magic happen here at Syndigo. As we continue to grow, we're always looking to identify talented individuals to join our team.
**This is a hybrid position that requires 2 days per week in office at our Chicago location**
The GSI Director of Partners & Alliances owns Syndigo's most strategically significant GSI relationships. This is a senior commercial role — not a scaled-up PM. The Director operates with near-full autonomy on their assigned accounts: running joint business planning cycles, advancing multi-practice co-sell motions, qualifying and progressing complex opportunities, and building the executive-level GSI relationships that generate a durable, repeatable pipeline.
HOW WE'LL BE WINNING TOGETHER DAY TO DAY
- Account Strategy & Commercial Execution
- Own the full commercial lifecycle for assigned strategic GSI accounts — from joint business planning and relationship development through opportunity qualification, co-sell execution, and closed revenue.
- Build and maintain annual joint business plans with each assigned GSI partner: defining target industries, co-sell motions, shared pipeline goals, enablement needs, and mutual success criteria.
- Qualify and advance opportunities independently — assessing partner-sourced leads against PQL/SQL and ICP criteria, structuring the co-sell approach, and progressing deals with Sales without requiring Sr. Director involvement on each step.
- Drive pipeline generation proactively within assigned accounts — identifying new practice areas, client segments, and joint solution opportunities rather than waiting for inbound partner activity.
- Maintain Salesforce pipeline records, deal registrations, and PRM attribution for assigned accounts with executive-grade accuracy; ensure every partner-sourced lead is properly registered and attributed before reaching the Sales team.
- Partner Relationship Leadership
- Own senior-level relationships within assigned GSI partner organizations — including practice leads, alliance managers, and delivery principals. Build coverage wide enough that Syndigo is embedded in how these partners think about their commerce and PXM practice.
- Run a rigorous QBR and joint planning cadence for assigned accounts — setting the agenda, leading the conversation, owning outputs, and holding both sides accountable to agreed next steps.
- Develop Syndigo's positioning within each GSI's internal ecosystem: how we are trained, referenced, and introduced to client opportunities. Work to become the default recommendation in relevant practice conversations.
- Identify and develop relationships with new contacts within assigned GSI accounts — expanding beyond the alliance function into the practices and delivery teams that actually staff and recommend technology on client engagements.
- Ecosystem Intelligence & Strategic Input
- Synthesize intelligence from assigned accounts — competitive displacement patterns, investment themes across client portfolios, capability gaps in Syndigo's positioning — and bring structured, actionable input to the Senior Director and cross-functional leadership on a regular cadence.
- Contribute to coverage framework and tiering recommendations for the GSI portfolio; bring ground-level account intelligence into the Senior Director's strategic planning process.
- Monitor the competitive landscape as observed through assigned GSI partners — what vendors they are also certifying, where they are sending deal flow, and where Syndigo is losing or gaining share.
- Represent Syndigo at GSI-hosted events, practice forums, and partner summits relevant to assigned accounts; maintain visibility and credibility within the partner ecosystem.
- Internal Coordination & Cross-Functional Alignment
- Work closely with Partner Operations to ensure assigned GSI contacts are fully onboarded, certified, and commercially activated, surface readiness gaps early and drive resolution without escalation.
- Coordinate with Field Sales on active co-sell pursuits — align on deal structure, roles, and messaging so partner-sourced opportunities convert efficiently once handed off.
- Contribute to alliance governance artifacts, partner business plans, and portfolio documentation for assigned accounts; maintain a high standard of documentation without being prompted.
- Provide structured input to the Senior Director on partner program design, co-sell incentive structure, and tier criteria based on direct account experience — not just opinion but grounded in observed partner behavior.
- Team Contribution & Potential People Leadership
- Share account knowledge, deal patterns, and best practices with Partner Managers on the team; operate as a senior resource without formal authority over PM execution.
- As the team scales and PMs are assigned to GSI account clusters, the Director may transition into a player-coach role — managing day-to-day PM execution within their account cluster while continuing to own senior relationships and strategic accounts directly.
- Model the commercial standard the team aspires to: disciplined pipeline management, deep partner intimacy, proactive opportunity creation, and structured intelligence sharing.
WE SHOULD TALK IF THIS SOUNDS LIKE YOU
- 5–8 years in partner sales, alliance management, or channel business development in B2B SaaS — with direct accountability for partner-sourced pipeline and revenue.
- Demonstrated track record of owning and growing complex GSI or SI relationships — not just supporting them. Has moved deals, not just managed relationships.
- Deep understanding of how GSI practices are structured, how vendor partnerships are evaluated, and how to become embedded in the partner's client recommendation motion.
- Commercially strong: able to qualify opportunities, structure co-sell approaches, and progress deals without requiring Sr. Director direction on each step.
- Executive presence sufficient to lead QBRs, joint planning sessions, and relationship conversations at the director and VP level within GSI organizations.
- Organized and data-disciplined: pipeline records are accurate, deal attribution is clean, and reporting is reliable — not cleaned up before reviews.
- Strong communicator with the ability to synthesize market intelligence into structured, actionable input for leadership.
- PIM, MDM, PXM, ecommerce, or data management background strongly preferred.
To achieve the best version of our organization, we know it takes new ideas, new approaches, new perspectives and new ways of thinking. A purpose we are 100% committed to cultivating.
Diversity is woven into our fabric at Syndigo and it's how we stay an industry leader, innovating technology solutions that equip our customers with everything they need to be successful!
All are welcome here and we invite you to join our team if you are ready to help us continue that growth!
GDPR/CCPA
Syndigo, to process applications, holds onto data for a "reasonable time" after applications are submitted. This data is stored for Syndigo's internal use by HR/Recruiting Staff only. Verified requests for data deletion and exports will be completed upon request.
Syndigo Job Applicant Privacy Notice
At Syndigo, we care about your privacy. As you go through our recruitment process, we are committed to being transparent about how we process your personal data. To learn more about how Syndigo processes your personal data, go to our Job Applicant Privacy Notice.
