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VP, Ecommerce

Grüns
Minneapolis, MN

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Job Details

$225,000 - $250,000 a year
11 days ago

Benefits

Paid time off

Qualifications

Management
Customer retention strategy
Performance optimization
Shopify
11+ years
E-commerce website design
E-commerce
Collaboration with product development teams
Sales conversion rate (success metric)
Managing engineering teams
Online retail experience
Data-driven problem-solving
Website analysis
Churn analysis
AI-driven automation
Senior level
Code reviews
Cross-functional communication
Conversion rate optimization (CRO)

Full Job Description

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About the role

Grüns is a fast-growing leader in the supplement space, and our DTC websites are the growth engines for how customers experience and convert. We're looking for a VP, Ecommerce to own that experience end-to-end across our four brands (and counting) — leading our ecom, dev, design, and CRO teams, and setting the standard for what best-in-class Shopify DTC looks like. This role reports directly to our SVP of Ecommerce & LTV and is a high-ownership role for someone who has done this at scale and is ready to drive it again.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a biannual basis for amazing off-sites where we can connect IRL.

In this role, you will:

Own end-to-end site strategy and roadmap across our multi-brand Shopify environment covering all four stores: gruns.co, nutrops.co, immun.co, juced.co
Lead and develop a cross-functional team spanning ecommerce, engineering, design, and CRO
Own conversion rate by setting and defending the bar for site experience and funnel optimization
Drive a unified account experience across brands — membership, bundles, subscription
Act as internal PM for engineering and design — writing specs and scoping builds
Own site stability, speed, infrastructure, and performance
Partner with Paid, Lifecycle, and Brand to co-own First Order volume and retention
Launch new brands from the ground up on new websites
Build an AI-forward operating model across the ecom org

We're looking for someone who:

Has 12+ years of ecommerce experience with deep Shopify DTC expertise
Has scaled a $100M+ DTC business and is energized to do it again with more leverage and an AI-augmented team
Has moved conversion rate through disciplined testing grounded in data and customer insight
Has used AI to materially speed up their team's output (design, specs, code review, QA, analysis, etc)
Has owned subscription end-to-end — churn, cancel flows, retention strategy
Has functioned as a true internal PM to an engineering team, not just managed agencies

Approach to the role:

Turns "lots started" into "things shipped well"
Deeply collaborative — co-owns outcomes with Paid, Lifecycle, and Brand
Data-driven across quantitative and qualitative signals
No ego, genuinely curious, energized by hard problems

To Apply:

Please enter your info and share a bit about yourself with us below. We ask that you do not use Chat GPT or similar tools to answer these questions, as it is our hope to genuinely get to know you and the way you communicate and think! We do love integrating these tools into our work though, and you'll hear plenty more about that if you join us.

Compensation & Benefits:

At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $225,000 - $250,000 depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team.

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There's an infinite number of "nutrition" companies, all focused on what's best for them — not what's best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We've seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What we care about...

Be the Best: We hold ourselves, our teams, and our partners to an incredibly high standard - and we raise the bar constantly. "We've never done this before" isn't an excuse here. It's an invitation.

Own It: We act like our name is on the door. That means taking complete ownership of outcomes, collaborating deeply, working through roadblocks - not around them - and never waiting for someone else to solve the problem. Great owners are great partners.

Drive Impact, Urgently: We measure impact, not effort. We work smart and hard, move fast, and use every tool at our disposal - including AI - to focus our energy where it matters most.

Compensation & Perks:

For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage - for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!

Quick Apply

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