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Marketing Manager, Activation - New York
Curaleaf —New York, NY
- $87,000 - $96,500 a year
- Full-time
- Remote
- Marketing
- Merchandising
- Mid-level
- Disability insurance
- 401(k)
Quick Apply
Production Artist
Curaleaf —Stamford, CT
- $79,000 - $85,000 a year
- Full-time
- Marketing
- Mid-level
- Office
- Disability insurance
- 401(k)
Quick Apply
12d
Scrum Master
Curaleaf —Wakefield, MA
- $125,000 - $135,000 a year
- Full-time
- Computer science
- Computer Science
- 5 years
- Disability insurance
- 401(k)
Quick Apply
10d
Marketing Manager, Activation - New York
Curaleaf —Stamford, CT
- $87,000 - $96,500 a year
- Full-time
- Remote
- Marketing
- Merchandising
- Mid-level
- Disability insurance
- 401(k)
Quick Apply
Art Director
Curaleaf —Stamford, CT
- $79,000 - $85,000 a year
- Full-time
- Mid-level
- Office
- Budgeting
- Disability insurance
- 401(k)
Quick Apply
12d
Marketing - Project Manager
Curaleaf —Stamford, CT
- $80,000 - $87,500 a year
- Full-time
- Mid-level
- Office
- In-person
- Disability insurance
- 401(k)
Quick Apply
Extraction Technician
Curaleaf —Chambersburg, PA
- $20.00 - $22.50 an hour
- Full-time
- Ability to lift 50 pounds
- Organizational skills
- 1 year
- Disability insurance
- 401(k)
Quick Apply
Lead Store Associate
Curaleaf —Florida
- $17.50 - $19.25 an hour
- Weekends as needed
- Computer literacy
- Mid-level
- High school diploma or GED
- Disability insurance
- 401(k)
Quick Apply
Cultivation Associate
Curaleaf —Litchfield, IL
- $17.00 - $17.50 an hour
- Full-time
- Ability to walk for extended periods
- Sanitation
- High school diploma or GED
- Disability insurance
- 401(k)
Quick Apply
8d
Retail Sales Associate - Full Time
Curaleaf —New Britain, CT
- $17 an hour
- Weekends as needed
- Basic math
- High school diploma or GED
- Ability to lift 50 pounds
- Disability insurance
- 401(k)
Quick Apply
8d
Director, CRM & Customer Lifecycle Marketing
Curaleaf —Stamford, CT
- $156,000 - $173,000 a year
- Full-time
- Management
- Office
- 8 years
- Disability insurance
- 401(k)
Quick Apply
Retail Store Associate - Part Time
Curaleaf —New York, NY
- $18.20 an hour
- Part-time
- Basic math
- High school diploma or GED
- Ability to lift 50 pounds
- Disability insurance
- 401(k)
Quick Apply
5d
Assistant Store Manager
Curaleaf —New York, NY
- $55,000 - $61,000 a year
- Weekends as needed
- English
- Mid-level
- Ability to lift 50 pounds
- Disability insurance
- 401(k)
Quick Apply
11d
Lead Cultivation Associate
Curaleaf —King of Prussia, PA
- $21.25 an hour
- Part-time
- Ability to walk for extended periods
- Sanitation
- High school diploma or GED
- Disability insurance
- 401(k)
Quick Apply
Processing Lab Technician
Curaleaf —Chambersburg, PA
- $18.00 - $18.50 an hour
- Monday to Friday
- Basic math
- High school diploma or GED
- Travel
- Commuter assistance
- Paid parental leave
Quick Apply
Inventory Coordinator - Cultivation
Curaleaf —Litchfield, IL
- $19.25 - $21.25 an hour
- Analysis skills
- Continuous improvement
- Organizational skills
- Disability insurance
- 401(k)
Quick Apply
Retail Assistant Store Manager
Curaleaf —Southington, CT
- $55,000 - $61,000 a year
- Weekends as needed
- English
- Mid-level
- Ability to lift 50 pounds
- Disability insurance
- 401(k)
Quick Apply
8d
Pharmacist
Curaleaf —Pleasant Grove, UT
- $60 - $65 an hour
- Part-time
- Mid-level
- Patient care
- Organizational skills
- Disability insurance
- 401(k)
Quick Apply
Logistics Coordinator
Curaleaf —Homestead, FL
- $17.25 - $19.00 an hour
- Full-time
- Ability to walk for extended periods
- ERP systems
- High school diploma or GED
- Disability insurance
- 401(k)
Quick Apply
Logistics Coordinator
Curaleaf —Ravena, NY
- $18.50 an hour
- Full-time
- Microsoft Excel
- Ability to walk for extended periods
- Computer literacy
- Disability insurance
- 401(k)
Quick Apply

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Marketing Manager, Activation - New York

Curaleaf -
New York, NY

Quick Apply

Job Details

Full-time
$87,000 - $96,500 a year

Benefits

Disability insurance
401(k)
Paid time off
Parental leave
Opportunities for advancement
Referral program

Qualifications

Digital brand management
Event scheduling
Bachelor's degree

Full Job Description

At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you'll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title: Regional Activation Manager

Location: New York, NY / Stamford, CT

Job Type: Full Time | Exempt

About the Role: The Regional Activation Manager drives localized marketing initiatives in support of Curaleaf's sales teams within an assigned region. This remote role partners closely with national brand teams, providing strategic input on promotions and activation plans while ensuring consistent brand execution across the route-to-market (RTM).

The ideal candidate is a creative, detail-oriented marketer who thrives on bringing brands to life through regional activations, events, and partnerships—all while balancing strategy, execution, and compliance in a highly regulated industry.

What You'll Do:

Regional Marketing Execution

Execute national and regional marketing plans, tailoring them to local market dynamics and regulations.
Manage activation calendars, track execution, and distribute promotional materials across the region.
Manage incoming field requests for assets (digital, POS, etc.).

Channel, Outlet & Event Activation

Lead merchandising and POS execution, ensuring brand consistency.
Plan and manage local events, pop-ups, and demos; oversee regional budgets.
Coordinate event calendars and ensure flawless activation.

Cross-Functional Collaboration

Partner with sales, marketing, and compliance teams to achieve regional goals.
Serve as a brand expert and uphold brand standards across all initiatives.

Promotions & Product Launches

Coordinate regional product launches and ensure retail and sales teams are prepared with all necessary materials and support.

Customer Engagement & Brand Advocacy

Build brand excitement across the RTM and engage with local influencers to enhance visibility and advocacy.

Travel Requirement

40% - 60%

What You'll Bring:

Bachelor's degree in Marketing, Business Administration, or related field.
4-6 years of field marketing and activation experience.
Proven expertise in event planning and execution.
Passion for the cannabis industry and consumer (both active and curious).
Strong organizational and calendar management skills with the ability to juggle multiple priorities.
Experience managing regional brand pages or digital platforms.
Creative and innovative mindset with the ability to succeed in a tightly regulated environment.
Willingness to travel and collaborate across multiple markets.

Even Better If:

MBA or advanced degree.
Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma).
Experience partnering with event or creative agencies.

What We Offer:

Career Growth Opportunities
Competitive Pay and Benefits
Generous PTO and Parental Leave
401(K) Retirement Plan
Life/ Disability Insurance
Community Involvement
Referral Bonuses and Product Discounts

Benefits vary by state, role type, and eligibility.

Follow us on Social Media:
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
LinkedIn: Curaleaf LinkedIn

Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, Find, and Anthem provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain. Its unique distribution network throughout Europe, Canada and Australasia brings together pioneering science and research with cutting-edge cultivation, extraction and production. Home | Curaleaf | Cannabis with Confidence

Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.

Our Values:

Lead and Inspire.
Commit to Win.
ONE Curaleaf.
Driven to Deliver Excellence.

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Individuals adversely impacted by the war on drugs are encouraged to apply.

Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf.

***Please note that U.S. immigration rules and regulations are governed by federal law; not state law. Although Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any non-immigrant or immigrant visas.

***Please also note that while candidates who are Lawful Permanent Residents (such as those with Green Cards) are eligible for employment with, and are hired by Curaleaf, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate's immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.

Quick Apply

Refine Your Search

curaleaf jobs

Marketing Manager, Activation - New York

Production Artist

Scrum Master

Marketing Manager, Activation - New York

Art Director

Marketing - Project Manager

Extraction Technician

Lead Store Associate

Cultivation Associate

Retail Sales Associate - Full Time

Director, CRM & Customer Lifecycle Marketing

Retail Store Associate - Part Time

Assistant Store Manager

Lead Cultivation Associate

Processing Lab Technician

Inventory Coordinator - Cultivation

Retail Assistant Store Manager

Pharmacist

Logistics Coordinator

Logistics Coordinator

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