WHAT WE DO MATTERS:
At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We're united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.
The VP of Data Science & Analytics will lead experimentation, business intelligence, and advanced analytics across our global two-sided marketplace. This role is accountable for driving measurable business outcomes — including growth in couple engagement, marketplace liquidity, vendor ROI, and long-term customer value.
You will own the company's experimentation strategy and enterprise BI function, ensuring executives and frontline teams alike have trusted, actionable insights. This role will partner closely with data engineering to build reliable, scalable end-to-end data pipelines that power experimentation, analytics, and executive reporting.
You will be the architect of our measurement engine — turning data into durable competitive advantage in a complex, two-sided marketplace. This is a highly visible leadership role reporting to the CPO and partnering across Product, Engineering, Finance, Marketing, and Sales.
- Define and scale experimentation strategy across a complex two-sided marketplace (couples and vendors).
- Ensure rigorous A/B testing, incrementality measurement, and causal inference across growth, monetization, ranking, and lifecycle initiatives.
- Build frameworks that account for cross-side marketplace effects and long-term LTV impact.
Establish clear accountability for experimentation outcomes tied to business performance.
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- Own executive dashboards and enterprise reporting from Board-level metrics to team-level KPIs.
- Develop and maintain a trusted metrics layer with clear governance and definitions.
- Improve forecasting, driver trees, and performance diagnostics tied to CPAs, GMV, and marketplace health.
Enable scalable self-serve analytics capabilities across the organization.
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- Lead applied data science across personalization, marketplace dynamics, pricing, segmentation, and lifecycle modeling.
- Develop robust LTV and marketplace health models.
Partner with ML teams to ensure strong model evaluation and business impact measurement.
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- Partner closely with Data Engineering to design scalable experimentation infrastructure and data pipelines.
- Influence architecture decisions without directly owning DE.
Serve as a strategic advisor to executive leadership on data-driven growth strategy.
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- 15+ years in Data Science, Analytics, or quantitative leadership roles.
- Experience leading BI and analytics in a large, global organization.
- Demonstrated success operating within a two-sided marketplace or platform business.
- Proven experience owning experimentation strategy and delivering measurable business impact.
- Experience partnering with C-suite and Board stakeholders.
- Deep knowledge of experimental design, causal inference, and statistical modeling.
- Experience building scalable experimentation and analytics ecosystems.
- Strong fluency in SQL and modern data tools (e.g., Snowflake, Looker, Sigma, Tableau).
- Strong understanding of marketplace unit economics and LTV modeling.
- Experience building and scaling high-performing Data Science and Analytics teams.
- Strong cross-functional collaboration skills in matrixed environments.
- Ability to translate complex quantitative analysis into clear business insights.
WORK MODEL:
This role is fully remote and not tied to any specific office location. While there are no regular in-office requirements, we encourage our remote team members to gather intentionally for key company and team events to stay connected and engaged.
#LI-Hybrid #executive-track
At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life's most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.
WHAT WE LOVE ABOUT YOU:
- Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.
- Raise the bar: You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.
- Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.
- Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way. You love to win, together.
WHAT YOU LOVE ABOUT US:
We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.
Together@TKWW is our approach to hybrid work. It's designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.
- For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
- For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.
To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.
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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Privacy Notice: The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW's legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW's legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority.
