100% Onsite
Description:
We are looking for a dynamic data-driven Contractor to join our North America Marketing team supporting the Finance & Spend Management LoB.
In this role, you will be a key driver of demand generation, pipeline acceleration, and revenue growth — working at the intersection of marketing strategy and field execution.
In this role, you will be responsible for tactical execution of marketing plan activities; data-driven marketing, inside marketing, direct and digital marketing, online events, physical events, and more.
This is an exciting opportunity for a self-starter who thrives in a fast-paced, matrixed environment and is passionate about delivering innovative, measurable marketing programs that make a real impact.
What You’ll Do
Strategic Marketing and Sales Execution - Develop and maintain a strong partnership with F&SM sales and marketing to execute against an appropriate solution portfolio mix to address the business needs of our customers/prospective-customers.
Serve as one of the primary faces of marketing to the F&SM LoBs, representing marketing’s value to internal and external stakeholders.
You will be tasked to:
Build and execute marketing plans that address all pipeline stages, including demand generation, pipeline acceleration, and close activities to achieve marketing KPIs of MINO, MSO and MAEO
Meet marketing and sales goals and objectives of the teams by leveraging best in class marketing tactics
Drive locally relevant, nationally supportive F&SM solution campaigns and events across North America
Ensure brand consistency, quality, and compliance across all demand generation activities
A considerable portion of time is devoted to third-party and SAP-hosted events. Success demands advanced project management skills to manage the end-to-end event architecture: from pre-event planning and sponsor relations through post-event analysis and lead routing, including speaker coordination, stakeholder alignment, field communication and enablement, vendor management, ICP-targeted asset creation, and comprehensive reporting.
Data-Driven Marketing
Understand health of the demand funnel and determine what actions need to occur to address challenges (e.g. lead generation, pipeline acceleration, improved conversions) to achieve marketing KPIs of MINO, MSO and MAEO
Embrace a data-driven approach to transform data into actionable insights that drive results
Document and manage campaign execution and lead management activities in CRM systems, reports, dashboards, and scorecards
Continuously analyze performance metrics to identify opportunities for improvement and share findings with relevant stakeholders
Lead Management
Leverage self-service and ad hoc reporting to access relevant sales and marketing performance data
Develop a strong understanding of internal lead management systems to improve lead quality, development, and flow throughout the customer buying cycle
Proactively review pipeline health reports and manage escalations to ensure alignment across sales and marketing stakeholders
Field Enablement
Build strong relationships with marketing, sales, and partner stakeholders to ensure effective rollout of marketing activities
Adapt rollout plans, target audiences, and communication channels as needed to optimize market impact
Proactively communicate marketing effectiveness to sales teams and provide feedback to fellow marketers to continuously improve performance
Agency Management
Identify, engage, and manage suitable agencies for respective projects, including budget and cost oversight
Recommend preferred agencies and initiate vendor agreements to optimize marketing investments
Process SOWs, PO requests and relation justification forms
What We’re Looking For
Ideally 5+ years of marketing experience, with minimum 2 years in marketing execution
Experience in high tech industry, B2B Marketing
Experience working in a multinational company or matrixed organization
Recent regional and/or global field marketing experience
Background spanning multiple Lines of Business and/or Product Lines
Strong project management skills (small to medium-scale projects)
Sales experience — a plus
Skills & Competencies:
Data-driven and results-oriented mindset
Strong business acumen with an understanding of both internal and customer business drivers
Excellent communication and stakeholder management skills
Ability to work independently and collaboratively in a fast-paced environment
Enthusiasm for innovative and creative marketing approaches
Education
Bachelor’s degree or equivalent required
MBA highly desirable
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Pay: $60.00 - $64.00 per hour
Work Location: Hybrid remote in Newtown Square, PA 19073
