Who we are:
Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.
We are seeking a senior, highly strategic VP of Global Business Insights & Analytics to serve as the single source of truth and strategic analytics partner for the Global Marketing & Ecommerce organization. This role is critical in enabling data-driven decision-making across brand, portfolio, and investment strategies, with direct impact on commercial performance and long-term brand equity.
Reporting to the Global Head of Marketing & Ecommerce, this role is responsible for defining and governing the global measurement ecosystem across Marketing and Ecommerce, including Marketing Mix Modeling (MMM), A&P portfolio guidance, POS and market share reporting, executive-level SSOT reporting, syndicated data partnerships, and custom research methodologies. The role will ensure global consistency, methodological rigor, and executive-ready insights while enabling regions and markets to act with confidence and speed.
As a senior leader, this role balances strategic advisory responsibilities with strong operational ownership — translating complex data into clear recommendations, shaping investment priorities, and embedding analytics into everyday marketing and ecommerce decision-making. Final authority on data, measurement standards, MMM interpretation, and performance truth.
This is a hybrid role; we work on site 4 days and remotely 1 day, weekly.
Global Marketing & Ecommerce Analytics Standards & Governance
- Define and own global standards, methodologies, and best practices for marketing and brand analytics across regions.
- Establish and maintain the global Single Source of Truth (SSOT) framework covering POS, share, ecommerce, and performance reporting.
- Serve as the global authority on marketing effectiveness and brand measurement, ensuring regional outputs are comparable and decision-ready.
Ensure alignment between global marketing priorities and regional analytics approaches.
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Marketing Mix Modeling & A&P Guidance
- Govern MMM vendor selection, methodologies, refresh cadence, and quality assurance.
- Define global MMM standards, modeling principles, and interpretation guidelines, while enabling regional teams to execute models locally.
- Translate aggregated MMM outputs into enterprise-level A&P portfolio guidance and investment guardrails.
Provide global POVs on investment effectiveness and cross-market learnings to inform annual planning and strategic prioritization – rolling up findings across regional teams.
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POS, Share & Executive Reporting
- Own global POS and market share reporting standards and syndicated data partnerships (e.g., Circana).
- Define global KPI definitions, scorecard structures, and reporting standards used consistently across regions and markets.
- Ensure consistent global reporting frameworks for commercial performance across channels and markets.
Synthesize regional data into executive-ready global performance readouts for leadership forums.
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Brand & Consumer Measurement Frameworks
- Define global frameworks and standards for brand health and consumer measurement, ensuring relevance across diverse markets.
- Establish research methodologies, quality benchmarks, and best practices that regions can apply with confidence.
- Govern preferred research partners and support regions in executing high-quality custom research aligned to strategic priorities.
Ensure brand and consumer insights are actionable and clearly connected to brand strategy, innovation, and creative effectiveness.
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Data Sources, Reporting & Syndicated Partnerships
- Define global standards for syndicated and external data sourcing, validation, and integration in partnership with IT and Marketing Strategy & Operations.
- Lead strategic relationships with syndicated data partners to ensure data quality, access, and commercial value.
- Identify and evaluate new data sources that enhance decision-making and competitive understanding.
Ensure global reporting frameworks align with planning cycles and strategic priorities.
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Enterprise Advisory & Capability Enablement
- Support annual planning and budgeting processes through data-driven insight and scenario modeling.
- Build and strengthen analytics capability across regions through shared frameworks, playbooks, and best-practice forums.
- Drive adoption of global standards through influence, education, and strong cross-regional partnerships.
- Champion a culture of disciplined measurement, analytical rigor, and insight-led decision-making across Marketing & Ecommerce.
Why you'll love working here:
- Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
- Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to culture and inclusion empowers us to bring our authentic selves and unique differences to work every day.
- Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.
What we value:
At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.
Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.
