Description:
The Marketing and Social Media Associate is responsible for the day-to-day management of the company’s social media properties and will work closely with other digital marketing efforts to generate a social media marketing strategy that will promote customer engagement and brand awareness. Your passion for social media as a marketing, advertising, and communications tool will result in the adoption and implementation of social media best practices across all social media channels.
The successful candidate will be an excellent organizer, a creative writer, have an eye for design, and a team player. You will be an active participant in data collection and analyses in order to consistently improve the company’s social media practices over time.
Requirements:
- Have a pulse on beauty/fashion industry trends.
- Development and implementation of content for brand’s social media channels through content creator partners.
- Plan, post, and maintain engaging content on our numerous social channels.
- Monitor activity on Social Media sites; engage in a positive manner and edit when needed.
- Perform daily community management on all social media platforms by engaging with followers, commenting on tagged posts, and answering inbound inquiries in a timely manner.
- Develop an engaging and brand-aligned content calendar every month, ensuring content schedule deadlines are met.
- Create “in-the-moment” content to compliment pre-planned content
- Monitor brand analytics across numerous channels and provide reports to creative, marketing and brand managers on a weekly basis.
- Establish and maintain relationships with brand ambassadors.
- Responsible for increasing social media following an engagement.
- Keyword research
- Blog creation and posting
- Email marketing creation, implementation, and strategy
- Basic graphic design
- Coordinate with Marketing & Creative team
- Assist in all marketing needs, as requested by Marketing Manager and Brand Manager
- Able to multi-task under time constraints, meet deadlines and work within a fast-paced environment.
- Must be well organized, detailed oriented and demonstrate an ability to manage multiple projects.
- Work directly with leading industry trade publications, distributors, and trade show marketing teams representing our brand.
- Maintain brand integrity when collaborating with other departments like marketing, sales, and brand managers.
- Ability to work with a wide variety of people and develop strong relationships.
- Assist with any other tasks assigned.
Skills and Qualifications
- Bachelor’s degree in communications, marketing, social media, graphic design, or a related or relavent field.
- Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
- Experience using various analytics software preferred.
- Multi-tasking and time-management skills, with the ability to prioritize tasks.
- Ability to work in a fast-paced, high-pressure environment.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
