Tekscan is currently seeking a talented Marketing Program Manager to join our team. The Marketing Program Manager plays a key role in coordinating integrated marketing initiatives across product launches, campaigns, content development, events, tradeshows, and sales enablement activities, with a strong focus on supporting lead generation and pipeline growth. Reporting to the Director of Marketing, the ideal candidate is organized, collaborative, proactive, and comfortable managing multiple projects in a fast-paced environment.
This is an opportunity to join a collaborative and evolving marketing team and work cross-functionally within an established and growing global technology company.
Key Responsibilities:
Product Launch & Campaign Execution
- Support the execution of product launches and go-to-market initiatives.
- Coordinate the development of launch materials including flyers, brochures, emails, digital assets, presentations and sales sheets.
- Manage launch timelines, deliverables, and cross-functional coordination to support successful launch execution and adoption.
Campaign & Content Development
- Coordinate and execute integrated marketing campaigns across email, webinars, content marketing, and events, including development of promotional content and campaign communications.
- Coordinate with external vendors and agencies on production and updates of brochures, videos, and other assets.
- Maintain organized asset libraries to support campaign, sales enablement, and product launch activities.
- Support campaign measurement, reporting, and lead management activities.
Project Management & Cross-Functional Support
- Manage marketing project timelines and coordinate resources to ensure deliverables are completed on schedule.
- Support Tekscan’s participation in industry events and tradeshows, coordinating timelines, marketing materials, vendor communications, promotional activities, and lead follow-up processes as needed.
- Help identify project gaps or delays and escalate as needed.
- Support ongoing process improvements to enhance marketing team efficiency
Sales & Channel Enablement
- Support development and organization of sales enablement materials and launch communications.
- Coordinate updates to presentations, product collateral, and supporting launch materials.
- Assist with channel partner marketing support and campaign coordination as needed.
Qualifications & Skills:
- 5–8 years of experience in technical or industrial B2B marketing, product marketing, campaign management, or related roles
- Strong project management and organizational skills with the ability to manage multiple projects and priorities.
- Experience coordinating cross-functional marketing programs and product launches.
- Strong written and verbal communication skills.
- Experience working with external vendors, agencies, and creative partners.
- Experience with marketing automation, CRM platforms, and campaign reporting tools (HubSpot experience preferred but not required)
- This position may require occasional travel.
- This role requires occasional schedule flexibility to effectively collaborate with global colleagues, partners, and customers across different time zones.
Job Type: Full-time
Pay: $80,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
Experience:
- B2B marketing: 5 years (Required)
Work Location: Hybrid remote in Norwood, MA 02062
