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Marketing Campaign Analyst

Keplr Vision -
Remote

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Job Details

Full-time
$71,000 - $83,000 a year

Qualifications

Performance dashboard reports
Retention metrics analysis
Data integrity assurance
Audience analysis
Website activity analysis
Marketing ROI (MROI) improvement
Statistics
Economics
Data visualization software proficiency
Statistics
Data analysis reporting
Bachelor's degree in statistics
Marketing
Media performance reporting
Writing skills
Efficiency improvement
Dashboard creation
Marketing company internal data
Bachelor's degree in business
Business intelligence report generation
Customer segmentation analysis
Bachelor's degree in economics
Mid-level
Customer email engagement analysis
Digital marketing tools
3 years
SQL
Bachelor's degree in marketing
Analysis skills
Business intelligence tools

Full Job Description

GENERAL JOB DESCRIPTION & RESPONSIBILITIES

We are looking for an experienced, results-driven Marketing Campaign Analyst to transform raw marketing and patient engagement data into structured insights that support better decision-making. This includes identifying trends, evaluating campaign effectiveness, and highlighting opportunities to improve marketing efficiency and return on investment.

This role is responsible for analyzing, measuring, and reporting on the performance of marketing campaigns across Keplr Vision practices, and plays a critical part in helping the organization understand what is driving patient acquisition, conversion, and retention across multiple marketing channels and locations.

In addition to analysis and reporting, this role is responsible for building and maintaining consistent marketing performance reporting frameworks. The analyst will ensure that marketing metrics are clearly defined, consistently applied, and reliably tracked across campaigns, channels, and practice locations.

The Marketing Campaign Analyst will also support the development and execution of testing and measurement approaches, including campaign performance comparisons, A/B testing, and incremental impact analysis where applicable. Over time, this role will help mature the organization’s marketing measurement capabilities by improving consistency, transparency, and scalability of reporting processes.

KEY RESPONSIBILITIES
Marketing Campaign Performance & Insights

Analyze marketing campaign performance across multiple channels (e.g., paid and owned digital, CRM, email)
Identify trends in patient acquisition, conversion, and retention performance
Develop insights and recommendations to improve campaign effectiveness and ROI
Segment patient and prospect populations to support targeting and messaging optimization
Support forecasting and performance tracking for ongoing campaigns
Present clear, concise performance summaries to Marketing and cross-functional stakeholders

Reporting, Measurement, & Analytics Execution

Build and maintain marketing performance dashboards and reporting
Support development of KPIs, measurement frameworks, and reporting standards
Conduct campaign analysis including A/B testing and basic lift/impact measurement
Ensure consistency and accuracy of marketing performance data across sources
Standardize recurring reporting across campaigns, channels, and practices

EXPERIENCE & SKILLS

Education:

Bachelor’s degree in Marketing, Business, Economics, Statistics or related field.

Experience:

3–6+ years of experience in marketing analytics, campaign analytics, or related role
Experience in healthcare, optical, or multi-location retail environments preferred
Strong SQL skills for data extraction and analysis
Experience with Power BI or similar data visualization tools
Familiarity with marketing platforms (CRM, email marketing tools, digital advertising platforms)
Experience with Google Analytics or similar web analytics tools
Understanding of marketing KPIs, campaign performance metrics, and testing concepts

Skills:

Strong attention to detail and data accuracy
Ability to communicate insights clearly to non-technical stakeholders
Strong cross-functional collaboration skills
Excellent verbal and written communication skills
Results-oriented, analytical mindset with ability to drive continuous improvement

REPORTING

Reports to: Senior Director, Market Insights
Supervises: TBD
Interacts with: Marketing, Merchandising and Business Insights

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the teammate for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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