Top 9609 Advertising Jobs

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- Office
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Creative Director - Advertising

PlanetArt -
Calabasas, CA

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Job Details

Full-time
$170,000 - $200,000 a year

Benefits

Paid holidays
Health insurance
Dental insurance
Vision insurance
401(k) matching
Life insurance
Pet insurance

Qualifications

Cross-platform strategy
Social media advertising campaigns
Marketing ROI (MROI) improvement
Basic graphic design principles
Video advertising campaigns
Management
Managing marketing teams
Competitive analysis
Marketing company internal data
E-commerce
Trend analysis
Collaboration with product development teams
Canva
Managing design projects
Sales conversion rate (success metric)
Video content production
Content performance analytics
Visual communication design
Computer skills
Facebook
Marketing analytics
Data-driven content
Video conferences (communication methods)
Figma
Instagram
Managing art or design teams
Project stakeholder communication
Marketing controlled experiments research
Data analytics technologies
Cross-functional communication

Full Job Description

Company and Vision

PlanetArt’s vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of life events.

The company’s brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading SimplytoImpress card and stationery site, as well as Personal Creations, CafePress and ISeeMe! Visit www.planetart.com to learn more about our brands.

We have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego CA, Woodridge IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe.

Job Overview

We are seeking a dynamic and results-driven marketing leader to join our team. The ideal candidate has a strong background in e-commerce and a proven track record in customer acquisition. This role requires a creative and strategic thinker who can oversee the development of compelling campaigns and execute high-performing digital marketing strategies. A deep understanding of performance marketing is essential, along with the ability to analyze data and optimize creative for maximum impact. This individual must be able to articulate the reasoning behind marketing decisions and leverage insights to drive future growth. If you’re a high-powered innovator with strong instincts, leadership skills, and the ambition to scale brands, we want you to be part of our success. Extra points if you embrace and have harnessed AI for creative purposes.

PLEASE NOTE: Candidates must be local to or willing to relocate to the Calabasas area as we operate on a hybrid work model (3 days onsite, 2 remote)

What You’ll Do
Key Responsibilities

Creative Development & Oversight

Lead the conceptualization and execution of high-impact digital ad creatives across Facebook, Instagram, and other platforms
Establish and maintain creative guidelines that align with brand identity while optimizing for performance
Leverage the company’s proprietary AI ad producing platform for campaign development
Review and approve all ad creative before publication to ensure quality and effectiveness

Performance Optimization

Analyze creative performance data to identify patterns and opportunities for improvement
A/B test creative elements (images, videos, copy, CTAs) to determine highest-converting combinations
Collaborate with the performance marketing team to optimize creative based on ROAS metrics

Strategic Leadership

Translate business objectives and customer insights into compelling creative strategies
Stay current on platform-specific best practices and creative formats
Develop a content calendar aligned with seasonal trends and promotional campaigns

Team Coordination

Work with product teams to understand features and benefits of our websites and apps and to select winning offers to promote
Collaborate with copywriters, designers, and media buyers to ensure cohesive campaigns
Provide clear creative briefs and constructive feedback to internal/external creative teams
Work with data analysts to understand customer behaviors that inform creative decisions
Educate broader marketing team on creative best practices for performance channels

Measurement & Reporting

Establish KPIs for creative performance (CTR, engagement rate, conversion rate)
Present creative insights and recommendations to leadership
Create reporting dashboards that showcase creative impact on business outcomes

Requirements

What You Should Have
Skills, Qualifications, and Requirements

Essential Experience

5+ years in digital marketing creative development, with significant focus on paid social channels (Facebook, Instagram)
Proven track record optimizing e-commerce ad creative for conversion metrics (ROAS, CPA, CENTER)
Experience leading creative development for multiple product categories or campaigns simultaneously
Portfolio demonstrating successful performance-driven creative campaigns with measurable results

Technical Skills

Proficiency with design software (Adobe Creative Suite, Figma, Canva)
Understanding of digital ad specifications and best practices across platforms
Knowledge of A/B testing methodologies and creative optimization
Familiarity with marketing analytics platforms and performance data interpretation

Marketing Expertise

Deep understanding of direct response and performance marketing principles
Experience with e-commerce conversion funnels and customer journey mapping
Knowledge of consumer psychology and visual persuasion techniques
Ability to translate data insights into creative direction
Understanding of platform-specific creative requirements and best practices

Leadership & Collaboration

Experience providing clear creative direction to designers and content creators
Strong communication skills to articulate creative vision to stakeholders
Interest in managing a high-throughput production environment
Ability to balance creative integrity with performance requirements
Experience collaborating with cross-functional teams (paid media, analytics, brand)

Strategic Thinking

Data-driven decision-making approach to creative development
Ability to identify trends and patterns in creative performance
Forward-thinking vision for evolving creative strategy based on results
Understanding of competitive landscape and differentiation strategies

What You Can Expect
Working Conditions

Work is performed in an office environment with low to moderate noise levels.
Position requires regular, continuous use of computer.
Position requires regular sitting and standing.
Position requires regular interaction with team members through the following methods: in-person, phone, Zoom, Slack, or email.
May require occasional travel.
This is a hybrid position; employees are expected to be in the office three days per week (Monday, Tuesday, and Thursday) with the option of working remotely two days (Wednesday and Friday)

Benefits

The compensation range for this position is $170,000 - $200,000 annual salary + bonus.

PlanetArt offers a comprehensive benefits package, including:

Health, Dental, and Vision Insurance
Life Insurance
401(k) with matching
Pet Insurance
Mental Health Benefits
Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
Employee Product Discounts

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