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11d

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Director of DTC & App Commerce (Business Unit Lead)

New Beginnings Creator Network -
Glendale, CA

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Job Details

Full-time

Qualifications

Customer relationship building
Organization design
Salesforce
Process design
E-commerce
Team development
Customer relationship management
Leading team collaboration initiatives
Product strategy
Business management
Business operations
Marketing agency experience
Cross-functional team management
Senior leadership

Full Job Description

We are launching a brand-new business unit dedicated to helping top FMCG and consumer brands build, launch, and operate their own branded shopping apps—and we are looking for an entrepreneurial leader to run it all.

This is not a traditional management role where you inherit a team and optimize what already exists. This is a 0-to-1 opportunity. You will define the strategy, hire the team from scratch, own high-level corporate client relationships, and be directly accountable for commercial P&L outcomes from day one.

Must-Have Qualifications (Do Not Apply if you do not meet these):

DTC Operating Experience: 5+ years of hands-on experience operating DTC consumer brands (specifically in beauty, health & wellness, supplements, food & beverage, or personal care).
Multi-Brand Management: Prior experience in an agency, brand portfolio, aggregator, incubator, or holding company is strictly required.
0-to-1 Leadership: Proven track record of building teams from scratch, defining operating processes, and designing organizational structures.
Enterprise Client Management: Direct experience pitching to and managing large corporate clients and senior enterprise stakeholders.

What You’ll Own (Key Responsibilities)

Business Unit Buildout: Own the 0-to-1 launch of the App Commerce unit, including hiring, service scope, and delivery standards.
Growth & Retention Strategy: Design app-commerce roadmaps focusing on user journeys, CRM, loyalty programs, push notifications, subscriptions, and LTV.
Cross-Functional Execution: Coordinate end-to-end lifecycles from app development to ongoing store management, working with product, engineering, media, and creative teams.
Commercial P&L Accountability: Directly own app sales performance, revenue targets, repeat purchase rates, and overall client success metrics.

Nice to Have

Hands-on experience with Shopify, mobile app commerce platforms, CRM, or retention marketing tools.
Prior experience leading a new service line or specialized growth function.

Application Question(s):

Name a consumer brand (beauty, food, or health) whose app or DTC channel you've worked on or studied closely, what made their retention strategy work or fail?
You're handed a team of 3 to build an app commerce operation for a CPG brand launching in 90 days. What's the first thing you define and why?

Work Location: In person

Quick Apply

Refine Your Search

App Development Manager jobs

Director of DTC & App Commerce (Business Unit Lead)

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Registered Nurse / Clinical Manager, Home Health

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