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The Assitant Marketing Events Manager is responsible for leading the strategy, planning, and execution of experiential marketing initiatives and special events for Starboard Group’s brand partners. This role serves as the primary liaison for event-focused brand activations, managing projects from concept through onboard execution while ensuring all experiences align with brand objectives, guest engagement goals, and Starboard operational standards. Working cross-functionally with internal teams, external brands, shipboard operations, and vendors, this role oversees the development and execution of branded events, onboard activations, promotional experiences, and special projects designed to elevate the guest experience and drive retail engagement.
What you’ll be doing::
Essential Duties and Responsibilities:
Product Brand Marketing Event Strategy & Brand Partnership Management:
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Serve as the primary point of contact for assigned brand partners related to brand events and experiential marketing initiatives
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Partner with brands to develop strategic event concepts and activation plans aligned with marketing objectives and guest experience goals
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Identify opportunities to elevate onboard activations through immersive brand experiences and innovative event concepts
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Collaborate with brand partners to align event execution with brand standards, messaging, and product priorities
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Support annual Product Brand Marketing planning discussions related to event marketing opportunities and experiential activations
Event Development & End-to-End Execution:
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Lead the planning and execution of brand events and experiential marketing initiatives from concept through completion
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Manage event-related projects including:
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Onboard brand activations
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Product launches
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Promotional events
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VIP experiences
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Personalized environments
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Special retail events and experiential programming
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Develop event timelines, production schedules, briefing documents, and execution plans
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Coordinate event deliverables across Cruise Line Team, Creative, Production, Merchandising, Shipboard, and vendor teams
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Oversee creative development, signage, event collateral, digital assets, and onsite execution needs
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Ensure all event executions meet brand standards, operational requirements, and timeline expectations
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Perform quality assurance reviews of all event materials and activation components prior to launch
Cross-Functional Coordination & Shipboard Communication:
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Partner closely with shipboard teams to coordinate logistics, installation requirements, timelines, and event execution details
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Collaborate with internal teams including Creative, Production, Merchandising, CLR, Distribution, and Operations to support flawless execution
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Manage communication between marketing, brands, and shipboard teams throughout event planning and execution phases
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Coordinate with vendors and external partners to support event production and delivery needs
Event Reporting, Recaps & Program Support:
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Support the collection of Proof of Execution and event documentation for brand partners
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Assist in developing post-event recaps, performance summaries, and activation insights
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Track event deliverables, timelines, and execution outcomes to support future planning and optimization
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Provide recommendations for improving event execution, guest engagement, and operational efficiencies
What we’re looking for::
QUALIFICATIONS:
Education & Experience
What we commit to::
At Starboard Group and Onboard Media curating a vibrant world can only be accomplished by vibrant and diverse teams. We are committed to nurturing a workplace where you can feel safe to show up authentically and thrive while being uniquely you. Our North Star guides us to deliver equal employment opportunities for all individuals and to providing employees with an equitable work environment free of discrimination and harassment. We also aim to extend this commitment to the partners we work with and the guests we serve. We are constantly listening, learning, and evolving to deliver on these promises.
We believe our differences make us stronger and are curious to see you leverage your lived experiences to strengthen our team, our culture and your career. At Starboard Group and Onboard Media we take action so that no one is discriminated against because of their differences, such as age, disability (physical, mental or sensory), ethnicity, gender, gender identity and expression, religion, sexual orientation, military/veteran status, genetic information, family care status or any other basis protected by federal, state or local laws. All employment decisions will be made based on business needs, job requirements and individual qualifications.
So come onboard with us and celebrate a culture that attracts top talent with shared values and forms the foundation for a great place to work.
