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Digital Marketing & Content Specialist – Mortgage & Lending

All Elite Loan Inc.
Burlingame, CA

Quick Apply

Job Details

Part-time
$25 - $28 an hour

Benefits

Flexible schedule

Qualifications

Mandarin
Video advertising campaigns
Canva
Video communication
Data interpretation
Educational video
TikTok
Facebook
Marketing analytics
Promotional video projects
Instagram
Media editing tools

Full Job Description

Digital Marketing & Content Specialist – Mortgage & Lending

Full-Time · On-site / Hybrid

ABOUT THE ROLE

We are a growing mortgage lending company looking for a creative, data-driven marketer who can do it all — run high-converting paid ad campaigns, produce compelling social content, and build a YouTube presence that educates borrowers and attracts top loan talent. If you love both the analytical side of advertising and the creative side of content, this role was made for you.

You will own our full digital and traditional marketing engine — paid advertising, organic social, short-form and long-form video, drip campaigns, direct mail, and database mining. You'll work closely with leadership to build strategies that attract borrowers looking for QM and Non-QM loan solutions, and help recruit licensed loan officers who want to grow with a great company.

PAID ADVERTISING & LEAD GENERATION

Plan, launch, and optimize paid campaigns across Google, Facebook, Instagram, LinkedIn, TikTok, YouTube Ads, and other emerging platforms
Build and manage audience targeting, retargeting, and lookalike audiences tailored to QM and Non-QM borrower profiles
Run dual-funnel campaigns — one track for borrowers, one track for loan agent recruitment
Build, clean, and segment contact lists to support outbound calling campaigns
Track and report on KPIs — cost per lead, conversion rate, ROAS — and optimize spend accordingly
Stay ahead of algorithm changes and platform policy updates across all ad channels

SOCIAL MEDIA & CONTENT CREATION

Manage and grow our presence on Instagram, Facebook, TikTok, LinkedIn, Little Red Book, and YouTube
Create and publish engaging short-form video content (Reels, TikToks, Shorts) that educates borrowers and builds brand trust
Produce and manage long-form YouTube content — explainer videos, loan program overviews, market updates, FAQ series, and agent recruitment spotlights
Write compelling captions, hooks, and scripts tailored to each platform's format and audience
Develop a consistent content calendar that spans organic and paid channels
Engage with followers, respond to comments, and build community across all platforms
Collaborate with loan officers to capture authentic video testimonials and success stories
Repurpose long-form YouTube content into short clips, blog posts, and email content to maximize reach
Monitor trends across platforms and jump on relevant moments quickly

DRIP CAMPAIGNS & DATABASE MARKETING

Design and execute multi-step drip campaigns (email, SMS, voicemail drops) to nurture leads through the loan pipeline
Develop and manage direct mail / snail mail campaigns including design coordination, list segmentation, and delivery tracking
Mine and re-engage previous client databases to surface refinance, purchase, and referral opportunities
Extract and organize realtor contacts from past closing records to build a referral partner pipeline

TARGET AUDIENCES

Borrowers seeking conventional (QM) loans — purchase, refinance, HELOC
Borrowers who need Non-QM solutions — bank statement, DSCR, foreign national, asset depletion, and more
Licensed loan officers looking for a better brokerage or lender to grow their career
Real estate agents and referral partners from past closing relationships

WHAT WE'RE LOOKING FOR

2+ years of hands-on paid digital advertising experience across multiple platforms
Demonstrated ability to create engaging social media content — short-form video experience is a must
Experience producing or managing YouTube content, including scripting, recording, editing, or working with video editors
Strong on-camera comfort or ability to coach others for video content
Experience with drip campaign platforms (GoHighLevel, HubSpot, ActiveCampaign, Keap, or similar)
Ability to build, clean, and segment contact lists for outbound campaigns
Comfortable working with CRM data — pulling reports, extracting contacts, de-duplicating lists
Familiarity with video editing tools (CapCut, Adobe Premiere, DaVinci Resolve, or similar)
Strong copywriting skills — ad copy, email sequences, video scripts, captions, and direct mail
Self-starter who can juggle multiple campaigns and content deadlines without hand-holding
Analytical mindset — you track results and make decisions based on data, not guesswork

NICE TO HAVE

Experience marketing Non-QM or specialty mortgage products
Knowledge of NMLS regulations and mortgage advertising compliance
Experience with ringless voicemail or power dialer platforms
YouTube channel growth experience — SEO, thumbnails, retention strategies
Graphic design skills (Canva, Adobe Express, or Photoshop) for social assets
Prior experience with realtor outreach or B2B referral marketing

WHAT WE OFFER

Competitive base salary + performance bonuses tied to lead volume and campaign results
A real marketing budget — you'll have the tools and spend to actually execute
Direct access to leadership with fast decision-making and minimal red tape
Opportunity to build and own the marketing function as the company scales
Health benefits and a supportive team culture

HOW TO APPLY

Send your resume along with a short note (or even a short video!) describing a campaign or piece of content you created — what the goal was, what platforms you used, and what results you drove. Applications without this will not be reviewed.

Bonus points if your application note is a short video. It shows us what we'd actually be hiring.

Pay: $25.00 - $28.00 per hour

Benefits:

Flexible schedule

Language:

Mandarin (Required)

Work Location: Hybrid remote in Burlingame, CA 94010

Quick Apply

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