At Synctera, we’re powering the future of FinTech. We help companies create new revenue streams and enhance their value proposition with FinTech apps and embedded banking products. With APIs, compliance support, and bank partners in one end-to-end Banking as a Service platform, Synctera is the fastest and easiest way to build, launch, and scale bank accounts, debit cards, charge cards, lending, and more. We help banks increase deposits and non-interest income by expanding their footprint through FinTech and embedded finance partnerships. The Synctera Platform enables banks to manage their program through a fully compliant, scalable solution.
We are looking for interesting, curious, wickedly smart people who are ready to jump in and run with our fast-growing team. If you want to have fun at work, collaborate with some of the sharpest people in the industry, grow the FinTech and Banking as a Service ecosystem, and love to win, read on!
Synctera is hiring a Director, Marketing to own and drive our full marketing function. This is a high-impact, high-visibility leadership role for someone who wants to own the whole game: brand, demand generation, product marketing, events, content, and revenue impact. You'll set the strategy and roll up your sleeves to execute it.
You'll be accountable for how Synctera shows up in the market across every channel and audience, from the fintech founder evaluating infrastructure partners to the community bank executive deciding who to trust with their BaaS strategy. You'll partner closely with Sales, Product, and Engineering to build a marketing engine that generates pipeline, accelerates deals, and cements Synctera's position as the definitive embedded finance platform.
This role is for a builder who thrives without a playbook. The right candidate has B2B marketing leadership experience, knows the fintech space, and has a track record of building marketing programs that drive measurable revenue outcomes.
Own and drive Synctera's demand generation engine across paid, organic, email, and partner-led channels; set pipeline targets, build campaigns, and report on marketing's contribution to revenue
Lead brand positioning and messaging across all audiences, from developers and fintech founders to bank executives and investors
Own the marketing of product launches, new features, and platform enhancements — from messaging and positioning to launch campaigns, sales enablement, and post-launch performance tracking
Develop and refine positioning and messaging for key use cases and customer segments, translating complex and technical subject matter into narratives that resonate with both technical and commercial audiences
Conduct competitive research and synthesize market intelligence into clear, actionable direction for product, sales, and leadership
Partner on co-marketing opportunities alongside fintech customers and bank partners, helping bring their launches to life while reinforcing Synctera's brand
Develop and maintain sales enablement materials: pitch decks, one-pagers, use case narratives, and objection-handling guides that make it easy for the revenue team to walk into any conversation and win
Own Synctera's events strategy and budget across fintech, bank, and vertical SaaS conferences, hosted roundtables, customer advisory boards, webinars, and partner co-marketing activations
Execute our customer and partner communications program, including the monthly product update, the community newsletter to fintech customers and bank partners, and the quarterly bank partner newsletter
Produce thought leadership content: blog posts, guest articles, whitepapers, and webinars that position Synctera as the leader in embedded finance
Manage Synctera's LinkedIn presence and broader social media strategy to build brand recognition in the embedded finance ecosystem
Own the marketing tech stack (HubSpot and related tools), attribution reporting, and funnel metrics; present pipeline and revenue impact to leadership regularly
Build and manage vendor and agency relationships, including hiring, coaching, and budget ownership
8 to 12 years of B2B marketing experience, with at least 2 to 3 years in a marketing leadership role owning a full-funnel function
Deep familiarity with the embedded finance, banking-as-a-service, or payments infrastructure space; you understand how FinTech companies are built and what they actually care about when evaluating infrastructure partners
Proven track record of owning marketing pipeline and revenue goals, with a data-driven approach to decision-making and optimization
Strong writer and storyteller with the ability to translate complex, technical, and regulated subject matter into clear narratives for multiple audiences: founders, bank executives, developers, and investors
Experience leading product launches end-to-end across cross-functional teams, with a clear process for managing timelines, stakeholders, and post-launch measurement
Comfort working in a small, scrappy environment where you will set the strategy, write the copy, build the deck, and send the email
100% employer paid medical, dental, and vision benefits for US and Canadian employees and dependents
Employer contribution to HSA for US employees
Annual HCSA and generous extended health care coverage for Canadian employees and dependents
401(k) for US employees and RRSP for Canadian employees
Mental health resources available for all employees
Unlimited paid time off
Generous paid new parent leave program
Home office setup stipend
Stock options program for all employees
Growth potential and opportunity to have a significant impact at an early stage of our company's journey
Working alongside a skilled and passionate team
Synctera is committed to having a workforce that is reflective of the diversity within the United States and Canada. As an equal opportunity employer, we encourage applications from candidates from underrepresented communities, Indigenous persons, persons with disabilities, persons of diverse sexual orientation and gender identity, and all those who can provide different perspectives and contribute to the diversification of Synctera.
Synctera may use artificial intelligence or AI-assisted tools to help review, screen, and assess applications based on job-related qualifications, skills, and experience, and to support other parts of the recruiting process. These tools may assist our team, but final hiring decisions are made by Synctera employees.
Please note that although all positions at Synctera are remote, candidates must be located and authorized to work in the US or Canada as a precondition of employment. Synctera does not sponsor applicants for work visas.
To all recruiters and recruitment agencies: Synctera does not accept unsolicited resumes. Please do not forward resumes to our jobs alias or to Synctera employees without an active vendor agreement in place. Synctera is not responsible for any fees related to unsolicited resumes.
With the current increase in job recruitment phishing scams globally, we wanted to remind you that all official communications from Synctera will only come from a @synctera.com email address. If you’ve received a communication regarding Synctera that you have a question or concern about, please contact [email protected].
Compensation Range: $149K - $230K
