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Media Planner

Stark / Raving
Remote

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Job Details

Full-time
$55,000 - $65,000 a year
11 days ago

Benefits

Profit sharing
Paid holidays
Health insurance
Dental insurance
401(k)
Flexible spending account
Paid time off
Work from home
Vision insurance
401(k) matching
Paid sick time

Qualifications

Social media advertising campaigns
Website activity analysis
Media buying
Managing promotional campaign budgets
Customer communication
Facebook Advertising
Managing clients as a media buyer or planner
Vendor management
Media performance reporting
Digital marketing budget management
Print media campaign management
Digital marketing
Social media analysis
Programmatic advertising media campaign management
Organizational skills
Google Search Console
Facebook
Marketing analytics
Media planning
Google Ads
Data analytics tools
Instagram
Technical Proficiency
Project stakeholder communication
Campaign performance reporting
Media rate negotiation

Full Job Description

Media Planner

Department: Media Planning & Strategy
Reports To: Director of Media

Location: Fully Remote - must be located in the Eastern Time Zone (U.S.)
Travel: Minimal travel to the Greater Boston, MA area, primarily for in-person team meetings and team events (travel expenses reimbursed by the company)

Schedule: Monday - Friday, 9:00 AM to 5:00 PM Eastern Time
Experience Level: 3+ years in media strategy, planning, and buying

About Stark Raving Health

Stark Raving Health is a Boston-based branding and digital healthcare and life sciences marketing agency. We provide tailored creative and strategic solutions to strengthen brand awareness, engage customers, and meet our clients’ marketing objectives—big or small. We combine agile strategies, high-impact creative, and the latest digital media solutions to create meaningful connections. We exist for brands with ambition: innovative companies with breakthrough ideas and powerful stories, told through creative campaigns across digital platforms.

Role Overview

We are seeking a detail-oriented Media Planner to play a key role in our fast-paced advertising and communications agency. You will be responsible for developing, executing, and optimizing media plans that support client objectives and deliver strong results. Your understanding of the media landscape, combined with hands-on experience across key platforms and tools, will enable you to build effective campaigns that reach the right audiences at the right time. You must be comfortable collaborating with internal teams and presenting your work and recommendations to clients and internal stakeholders

Responsibilities

Media Strategy & Planning

Collaborate with account teams to understand client objectives and compliance requirements and develop aligned media strategies
Research and analyze target audiences, market dynamics, and competitive landscapes
Recommend appropriate, compliant media channels and platforms to reach defined audiences
Develop detailed media plans outlining budgets, timelines, and performance metrics (KPIs)

Media Buying & Optimization

Execute accurate platform setups across advertising channels, including Google Ads, Meta (Facebook/Instagram), X, programmatic platforms, and Out-of-Home (OOH). (An understanding of healthcare advertising guidelines is a plus.)
Plan and buy media across:
Digital: Google Ads, Meta (Facebook/Instagram), X, programmatic
Traditional: TV, radio, print
Out-of-Home (OOH)
Monitor and optimize campaigns in-flight to improve performance while maintaining compliance
Track pacing, performance, and spend to ensure budget accuracy
Analyze results and apply insights to future planning and optimization

Vendor Management & Collaboration

Manage media budgets and track spending against approved plans
Coordinate with media vendors to negotiate placements, pricing, and added value
Maintain strong, professional relationships with media partners
Work closely with project management, account, and creative teams to ensure campaigns align with strategy, messaging, and compliance standard

Client Communication

Present media plans, recommendations, and performance results clearly and professionally
Explain media strategies, tactics, and optimizations in a compliant, client-appropriate manner
Provide regular status updates and respond to client questions
Translate performance data into actionable insights that support informed decision-making

Required Qualifications

Experience

Minimum 3+ years of hands-on experience in media strategy, planning, and buying
Experience managing live media campaigns and budgets; prior work in healthcare is helpful but not required.

Technical & Platform Skills

Hands-on setup, negotiation, and management of:
Google Ads
Meta (Facebook/Instagram)
X
Programmatic platforms
Traditional (TV, radio, print)
OOH (out-of-home)
Google Analytics experience (campaign tracking and setup a plus)
Familiarity with healthcare advertising guidelines and platform policies is a plus
Proficiency with media planning, buying, and reporting tools

Core Skills

Strong analytical and problem-solving abilities
Clear, professional written and verbal communication skills
Confident, client-facing presentation skills
Strong organizational and time-management skills
Ability to manage multiple campaigns and deadlines in a regulated environment

Expectations for Success

You are able to hit the ground running and immediately impact on our clients' campaigns.
Take ownership of your work and demonstrate accountability and attention to detail
Collaborate effectively with cross-functional teams and value shared problem-solving
Stay current on media platforms, tools, and industry trends
Approach media planning with a thoughtful, solutions-oriented mindset
You are comfortable presenting your work and insights to clients and leadership

Benefits Offered

Company-subsidized medical, dental, and vision insurance
Health & Dependent Care Flexible Spending Accounts (FSA)
401(k) retirement savings plan
Profit sharing
Paid vacation and company holidays
Paid sick time
Fully remote work flexibility

General Requirements

Must be able to remain in a stationary position (sitting/standing) 50% of the workday
Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time

Equal Employment Opportunity Statement

Stark Raving LLC is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants and do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local laws.

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Flexible spending account
Health insurance
Paid time off
Vision insurance
Work from home

Application Question(s):

Are you located within the Eastern Time Zone (ET)?

Experience:

Media planning: 3 years (Required)

Work Location: Remote

Quick Apply

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