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SEO Specialist
ECPI University LLC —Virginia Beach, VA
- Full-time
- Marketing
- Mid-level
- University
- Paid holidays
- Health insurance
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SEO Specialist

ECPI University LLC -
Virginia Beach, VA

Quick Apply

Job Details

Full-time

Benefits

Paid holidays
Health insurance
Dental insurance
401(k)
Paid time off

Qualifications

Website activity analysis
Content editing
Digital marketing tools
Content marketing SEO projects
Marketing analytics
SEO content writing
Content review
Web writing
Websites

Full Job Description

This is NOT a remote/hybrid position and is located at our Virginia Beach Campus location.

The SEO Specialist will work cross-functionally to build the SEO and content strategy as part of ECPI University's overall efforts to enhance brand awareness, engagement and enrollment. He / She will develop and drive the execution of AI-Enhanced Search Optimization initiatives, including classic search rankings, AI answer engines and multimodal (voice, visual) search.

The SEO Specialist will provide expertise and training to relevant teams and develop best practices. The SEO Specialist will also collaborate with partners across the ECPI University Administration and campus locations to develop digital content and marketing plans that are consistent with the University's voice, brand, identity, goals and regulatory bodies.

Key Tasks and Responsibilities:

Develop SEO strategies and be responsible for day-to-day search results across digital platforms
Establish an Organic Search scorecard, including search engine rankings, AI results and other relevant experiences and report out regularly
Pro-actively audit ECPI’s digital properties, research SEO issues and formulate solutions for improving performance
Conduct research on searches/ keywords, define opportunities, develop content and drive page/feed optimizations
Partner with development and technical teams to adopt SEO technical best practices
Monitor SEO developments and search trends to protect ECPI’s ranking and identify new opportunities
Monitor higher education trends and establish a competitive scorecard

Skills/Qualifications:

College degree in Marketing, Communications or related field (Bachelor’s degree preferred)
Minimum of 2 years’ experience in digital marketing positions, with demonstrated successes leading SEO strategy and traffic growth
Proficiency in Google Analytics required (Google Analytics Certification preferred)
Experience with SEO tools (Webmaster, keyword research, technical crawlers) required
Knowledge of SEO principles, and best practices required
Strong writing and editing skills required - Must show flexibility in writing styles, including professional voice and creative approach to website copy/content
Detail-oriented with strong organizational skills and the ability to multitask and meet deadlines required
Experience in Higher Education vertical is preferred

Why Join ECPI?

Shape the digital front door for thousands of students.
Play a key role in transitioning to modern platforms and technologies.
Collaborative, mission-driven culture.
Competitive salary plus full benefits.

Benefits of Employment

ECPI University provides comprehensive benefits to full-time employees, some of which are highlighted below:

Tuition scholarship program available to full-time employees and their immediate family members after 90 days of employment
Competitive compensation and medical/dental benefit plans
PTO and holiday pay
401(k) participation with possible employer contributions

ECPI University is proud to be an Equal Opportunity Employer.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.

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