Description:
CENTER COURT PICKLEBALL
CONTENT CREATOR
DEPARTMENT
Marketing
LOCATIONS
Scottsdale, Gilbert, Glendale, Shea (Onsite — Travel Required)
REPORTS TO
Company Marketing Manager
PURPOSE
The Content Creator owns CCP’s digital presence across all platforms and all four club locations. This is a fully onsite, court-level role — you are present at the clubs, traveling between locations, capturing live moments, and keeping the energy of Center Court Pickleball visible everywhere online. This is a high-visibility, high-impact position: your content fills courts, converts followers into members, and tells the story of what makes CCP the premier destination for the fastest-growing sport in America. You will lead the Shea location’s social launch, manage and grow three active club channels, and serve as the creative engine behind every campaign, graphic, Reel, and post we publish.
PRODUCT
What you deliver:
- A consistent, high-quality content presence across all major social platforms for four club locations
- A successful Shea location launch campaign driving pre-opening awareness, founding member sign-ups, and opening-day traffic
- Branded graphics, video, and photography assets that reflect CCP’s visual identity and brand standards
- Measurable growth in followers, engagement, reach, and membership inquiry attribution across all channels
- A full-service content operation — creation, scheduling, community management, analytics, and reporting — running without handholding
PLATFORMS
Actively Managed (All Four Locations)
- Instagram — Primary channel. Reels, Stories, carousels, daily engagement, and campaign execution.
- Facebook — Event promotion, group management, paid post coordination, and local community reach.
- Google Business — Reviews, posts, Q&A, and profile maintenance across all four locations.
- LinkedIn — Brand credibility, hiring visibility, partnerships, and corporate events/sponsorship outreach.
Build & Launch
- TikTok — Build and own CCP’s presence. Trending audio, fast edits, viral court moments.
- YouTube — Long and short-form. Tutorials, event recaps, member spotlights, YouTube Shorts.
- Threads — Real-time community conversations, behind-the-scenes commentary, brand personality.
- Pinterest — Visual storytelling, lifestyle content, club aesthetics, searchable inspiration boards.
PROCESS
Content Creation
- Be on the courts at all four locations — filming matches, clinics, tournaments, and member moments.
- Attend monthly club events, leagues, tournaments, and activations at all four locations — Scottsdale, Gilbert, Glendale, and Shea — to capture live photo and video content. Travel between locations is required and expected as a regular part of this role.
- Create platform-native content for all eight channels. No copy-paste posting — each platform gets what it deserves.
- Design branded graphics in Canva aligned with CCP brand standards — polished, on-brand, and distinctive.
- Build and manage a multi-platform content calendar aligned with events, promotions, and membership campaigns across all four locations.
- Maintain organized content archives and keep website galleries fresh with event recaps and club highlights.
- Own and maintain the digital events calendar for all four club locations — keeping it current, accurate, and published across all channels so members always know what’s happening on the courts.
- Ensure onsite events calendars are up to date and visually current at each club location, including all facility TVs — managing displayed content, event promotions, and club announcements across in-facility screens at all four locations.
Shea Launch Campaign
- Develop and execute a full pre-opening social campaign for the Shea location — building awareness and founding member momentum from day one.
- Create teaser content, behind-the-scenes construction/setup content, staff introductions, and opening-day coverage.
- Coordinate with the Shea GM and leadership team to align social content with the opening timeline and membership goals.
- Drive Shea’s social profiles from zero to active and growing before the doors open.
Design Ownership
- Own all branded digital design work across CCP — social graphics, event flyers, promotional banners, digital signage, and email headers.
- Maintain brand consistency across all four locations and all eight platforms using CCP’s established visual identity.
- Build a reusable library of branded templates in Canva that GMs and the membership team can leverage for local promotions.
- Collaborate with leadership on campaigns requiring custom design assets — tournaments, sponsorships, special events.
Community & Membership Growth
- Monitor DMs, comments, and Google reviews across all four locations and respond in a voice that turns curious followers into paying members.
- Partner with the sales and membership team to align social campaigns with membership drives and promotional offers.
- Highlight member stories, testimonials, and milestones that showcase community and drive new interest.
- Support event-based lead generation with compelling pre-event hype and post-event recaps that drive follow-up inquiries.
Strategy & Analytics
- Track performance metrics across all platforms (Meta Business Suite, TikTok Analytics, Google Insights, YouTube Studio) and turn data into smarter content decisions.
- Report monthly on engagement, reach, follower growth, website traffic, and membership inquiry attribution.
- Collaborate with Club GMs and leadership to keep content aligned with what’s happening on the ground at each location.
- Manage the content approval workflow and ensure all published content meets brand and messaging standards.
PERFORMANCE
You will be measured on:
- Follower growth and engagement rate across all active platforms and all four locations
- Shea launch campaign performance: pre-opening awareness metrics, founding member inquiry attribution, and opening-week traffic driven by social
- Membership inquiry volume attributed to social media content and campaigns
- Content and events calendar adherence: consistent posting cadence, up-to-date onsite calendars at all four locations, and zero missed commitments
- Quality and consistency of branded design output across all channels
- Community response time and quality of engagement across DMs, comments, and Google reviews
- Monthly analytics reporting delivered on time with actionable takeaways
PEOPLE
You Report To
Company Marketing Manager — reporting line for strategy, content direction, and campaign priorities.
You Work Closely With
- Club General Managers (Scottsdale, Gilbert, Glendale, Shea) — for location-specific content, event coverage, and local promotions.
- Regional Director of Sales — to align social campaigns with membership growth goals and conversion strategy.
- Leadership team — for brand direction, campaign approvals, and cross-functional initiatives.
Our mission is to grow the game of pickleball and inspire our members to play for life. Your content fills the courts. Four locations. Eight platforms. Real results.
Requirements:
What Makes You Our Person
- 2+ years of hands-on content creation experience with a portfolio showing real results across multiple platforms.
- Expert-level Canva skills with a strong design eye and command of branded visual identity.
- Comfortable with smartphone cameras and video editing tools (CapCut, Adobe Premiere, or similar).
- Deep platform fluency — you know the difference between a TikTok hook and a LinkedIn opener and you nail both.
- Trend-aware and selective — you know which formats to jump on and which ones to skip.
- You write with personality. Captions, CTAs, and replies sound human — never corporate.
- Self-starter who manages a packed content calendar and hits deadlines without reminders.
- This is a fully onsite position requiring regular travel between all four club locations (Scottsdale, Gilbert, Glendale, Shea). Must be available to attend monthly events at each location, including evenings and weekends, to capture live content.
- Sports, fitness, or lifestyle content background is a strong plus. Pickleball experience — or a willingness to learn — is a bonus.
