Wifi is the foundation of the modern home. Without it, nothing works. eero, an Amazon company, is the first company to deliver a whole home WiFi experience using mesh technology, ensuring there isn’t a home layout or connected device we can’t handle. Fixing connectivity is, however, just the start. We’re working on the building blocks of the smart home by designing our own hardware, enabling it with tailored software, and tying it all together to the cloud. A home that anticipates our needs, takes care of us and our families, keeps us safe and healthy, and saves money and energy.
eero is seeking a Principal Product Marketing Manager to join our product organization. This role is responsible for defining how eero products are positioned in the market, articulating customer value, and shaping the product narrative from inception. This position is deeply embedded in the product development process — partnering with product management, engineering, and design to ensure that customer insight and market positioning are part of the product portfolio strategy.
You will sit within the product organization and operate as a strategic partner to product managers — not a downstream recipient of product decisions. You will be expected to:
- Combine technical expertise with deep customer empathy
- Operate with high autonomy and ownership
- Drive clarity in ambiguous spaces where product, customer, and market intersect
Key job responsibilities
- Product Positioning & Messaging: Define and own the positioning framework for eero products, ensuring clarity on who the customer is, what problem we solve, and why eero wins.
- Customer Value Definition: Translate complex technical capabilities into compelling customer value propositions grounded in customer research and market insight.
- Product Process Integration: Serve as a core member of the product team, contributing to product strategy, roadmap prioritization, and feature definition with a market and customer lens.
- Narrative Development: Craft the product story — from internal alignment documents to external-facing positioning that informs downstream channel marketing teams.
- Customer & Market Insight: Drive qualitative and quantitative research to deeply understand customer needs, competitive dynamics, and market trends that inform product and positioning decisions.
- Cross-Functional Leadership: Partner with product management, design, engineering, and other marketing teams to ensure positioning is consistent, differentiated, and grounded in product truth.
- Launch Strategy: Define the "what to say" and "why it matters" for product launches, handing off clear positioning and messaging frameworks to channel and campaign teams for execution.
- Competitive Intelligence: Maintain a deep understanding of the competitive landscape and use it to sharpen positioning and inform product strategy.
- 8+ years of product or program management, product marketing, business development or technology experience
- Experience presenting complex ideas in writing in the form of authoring white papers, proposals, or other formal strategy documents
- Bachelor's degree in Computer Science, Engineering, or a related technical field
- Experience defining product positioning and value propositions for consumer technology products
- Experience conducting and synthesizing customer research to inform product and marketing decisions
- Track record of working with technical features or embedded within product organizations
- MBA, or Advanced degree
- Experience in connected home, networking, IoT, or consumer hardware categories
- Demonstrated ability to influence product roadmap decisions through customer and market insight
- Experience with subscription or services-based business models alongside hardware
- Comfort operating in ambiguous, fast-moving environments with high ownership expectations
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, San Francisco - 188,900.00 - 330,500.00 USD annually
