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Principal Product Manager, AI Custom Models

GitLab -
Remote

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Job Details

Full-time
$203,200 - $345,600 a year

Benefits

Employee stock purchase plan
Health insurance
Paid time off
Parental leave

Qualifications

AI models
Feature prioritization
Requirements specification
Requirements design
Product discovery
AI platforms (beyond public GPTs)
Product vision management
Collaboration with product development teams
Requirements management
Leading team collaboration initiatives
Product strategy
Senior level
AI strategy
Cross-functional team management
Leadership
Communication skills
Project stakeholder communication
Cross-functional communication
Technical product management experience within tech

Full Job Description

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.

An overview of this role

As a Principal Product Manager, you will shape a critical part of GitLab's AI product direction by helping customers run advanced AI capabilities in environments that match their infrastructure, security, and deployment needs. This role is focused on custom models and self-hosted AI experiences, where product decisions need to balance model choice, agent-based workflows, platform usability, and operational realities like configuration, infrastructure, and hardware. You will report into product leadership and play a key role in defining strategy, partnering across engineering and design, and helping the team deliver a strong transition and roadmap during an important period of growth for GitLab AI. In your first year, you'll be expected to bring clarity to the product area, guide execution on high-impact work, and help GitLab build a more flexible and effective AI offering for customers who need self-managed options.

What you’ll do

Lead product strategy and roadmap definition for custom models and self-hosted AI capabilities within GitLab.
Drive discovery, prioritization, and delivery for features that support model flexibility, self-managed deployments, and AI agent orchestration use cases.
Collaborate closely with engineering, design, and other product leaders to turn complex customer and technical needs into clear product direction.
Define product requirements that account for infrastructure, configuration, deployment, and hardware considerations in self-hosted environments.
Partner with internal stakeholders across GitLab AI initiatives to ensure this product area fits into the broader platform strategy.
Guide tradeoff decisions with a strong focus on customer value, technical feasibility, and long-term platform quality.
Support knowledge transfer and continuity as the team grows and evolves, helping new work move forward with context and clarity.
Communicate plans, decisions, and priorities in a transparent way that helps distributed teams execute asynchronously.

What you’ll bring

Experience owning product strategy for technical platform, infrastructure, or AI-driven products.
Knowledge of AI model ecosystems, including custom model options, open models, or open weight models, and the product decisions involved in supporting them.
Familiarity with self-hosted or self-managed software and the operational needs of customers running software in their own environments.
Ability to work effectively with engineers on topics such as configuration, infrastructure, deployment patterns, and hardware-related constraints.
Experience leading complex product work with multiple stakeholders and making clear decisions in areas with technical ambiguity.
Skill in written and verbal communication, with the ability to explain product direction clearly in a distributed, asynchronous environment.
Judgment to operate at principal scope, with ownership across strategy, execution, and cross-functional alignment.
Openness to bringing transferable experience from adjacent areas such as DevSecOps, developer platforms, infrastructure software, or applied AI products.

About the team

This team is part of GitLab's AI product effort and is focused on building product experiences that help customers use AI in ways that fit their security, infrastructure, and deployment requirements. The team works on high-impact areas connected to AI agent orchestration, model choice, and self-managed delivery, with close partnership across product, engineering, and design in multiple regions. As a small and evolving team, it operates with a high degree of ownership and asynchronous collaboration, and is currently focused on scaling knowledge, maintaining continuity, and delivering flexible AI capabilities that fit GitLab's broader DevSecOps platform direction.

Remote-Global

The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

United States Salary Range

$203,200 - $345,600 USD

How GitLab Supports Full-Time Employees

Benefits to support your health, finances, and well-being
Flexible Paid Time Off
Team Member Resource Groups
Equity Compensation & Employee Stock Purchase Plan
Growth and Development Fund
Parental Leave

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.

Apply Now

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Custom Campaign Manager jobs

Principal Product Manager, AI Custom Models

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Program Manager

Account Manager

Channel Marketing Manager

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Sales and Marketing Director

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