Social Media Manager
Company: Haldiram's Tustin
Location: Tustin, CA
Job Type: Full-time
Salary: $6,000–$10,000 per month, based on skills, experience, and qualifications.
About Haldiram's
Haldiram's is one of the world's most recognized Indian food brands, serving authentic Indian cuisine, sweets, snacks, and beverages to millions of customers worldwide. As we continue to expand in Southern California, we are looking for an experienced and creative Social Media Manager to lead our digital marketing efforts and strengthen our online presence.
If you are passionate about food, content creation, storytelling, and growing brands through social media, we'd love to hear from you.
Responsibilities
- Develop and execute a comprehensive social media strategy that aligns with Haldiram's marketing objectives.
- Create, manage, and publish engaging content across Instagram, TikTok, Facebook, YouTube, LinkedIn, X, and other relevant platforms.
- Capture and produce high-quality photography and videography showcasing menu items, desserts, beverages, restaurant operations, and special events.
- Edit videos, Reels, and promotional content using professional editing software.
- Develop and maintain a monthly content calendar for promotions, seasonal campaigns, product launches, and community events.
- Write compelling captions, social copy, and marketing content that reflects Haldiram's brand voice.
- Manage daily community engagement by responding to comments, direct messages, online reviews, and customer inquiries.
- Collaborate with restaurant management to promote new menu items, catering services, holiday specials, and grand opening events.
- Build relationships with influencers, food bloggers, local media, and community organizations to increase brand awareness.
- Plan and execute influencer collaborations, promotional campaigns, giveaways, and special events.
- Manage paid social media advertising campaigns and optimize performance based on campaign goals.
- Monitor social media trends, emerging platforms, and competitor activity to identify growth opportunities.
- Analyze engagement, reach, impressions, conversions, and other key performance indicators, providing monthly reports and recommendations.
- Ensure all digital content maintains Haldiram's brand standards and visual identity.
Required Qualifications
- 3+ years of professional experience managing social media accounts for restaurants, hospitality businesses, retail brands, or consumer-facing companies.
- Demonstrated success growing social media accounts through strategic content creation and audience engagement.
- Strong photography, videography, video editing, and graphic design skills.
- Proficiency with Meta Business Suite, Instagram, TikTok, Facebook, YouTube, LinkedIn, and other major social platforms.
- Experience using Canva, Adobe Creative Suite, CapCut, Adobe Premiere Pro, Final Cut Pro, or similar software.
- Excellent written and verbal communication skills.
- Strong organizational, project management, and time management abilities.
- Ability to work independently while collaborating effectively with restaurant leadership.
- Flexibility to work evenings, weekends, and special events as needed for content creation.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field.
- Experience managing paid digital advertising campaigns across Meta, TikTok, and Google platforms.
- Knowledge of SEO, Google Analytics, and social media analytics tools.
- Experience with influencer marketing and user-generated content campaigns.
- Familiarity with Google Business Profile and online reputation management.
- Restaurant, hospitality, or food industry marketing experience preferred.
- Knowledge of Indian cuisine and South Asian culture is a plus.
Benefits
- Competitive salary of $6,000–$10,000 per month, based on skills, experience, and qualifications.
- Paid time off.
- Employee meals and dining discounts.
- Career growth opportunities within a growing international brand.
- Creative and collaborative work environment.
- Opportunity to help shape the digital presence of one of the world's leading Indian food brands.
Haldiram's is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive workplace for all employees.
Pay: $6,000.00 - $10,000.00 per month
Work Location: Hybrid remote in Tustin, CA 92780
