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Demand Generation Manager

NetCov
Remote

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Job Details

Full-time
$100,000 - $125,000 a year

Qualifications

Marketing automation tools
Data analysis reporting
Marketing company internal data
Lead Conversion
Sales conversion rate (success metric)
B2B business model
Sales intelligence tools
Sales pipeline management
Marketing analytics
Cross-functional collaboration
Lead generation activity metrics tracking
Channel management
Customer acquisition
Cross-functional communication
Conversion rate optimization (CRO)

Full Job Description

Company Overview

At NetCov, we specialize in delivering cutting-edge IT and cybersecurity solutions designed to protect and optimize the digital infrastructure for the industries we serve. We differentiate ourselves from our competition through our deep and intimate knowledge of our customers’ business.

About the Role

As a key member of the Marketing Team, the Demand Generation Manager is responsible for building and scaling NetCov’s predictable, measurable pipeline engine.This role owns campaign strategy, demand generation programs, and funnel performance across digital and account-based channels. The Demand Generation Manager is accountable for turning marketing initiatives into qualified pipeline and measurable revenue outcomes.

This is not a content creation role. This role partners closely with the Content Marketing Manager, who owns storytelling and messaging, while the Demand Generation Manager owns campaign execution, distribution, and performance. Working closely with Sales leadership, this individual will ensure that marketing efforts are aligned to revenue targets, high-value accounts, and pipeline priorities.

NetCov operates in a private equity-backed environment with a strong focus on measurable outcomes, operational discipline, and revenue impact. This role is expected to operate with urgency, accountability, and a clear connection to pipeline performance.

Accountabilities

Demand Strategy & Pipeline Planning

Build and own the quarterly demand generation plan aligned to revenue targets and sales capacity
Define channel mix and budget allocation across digital and field marketing efforts
Align campaign priorities with ICP verticals (credit unions, financial institutions, AEC) and core offerings
Partner with the Content Marketing Manager to align content strategy with campaign execution
Collaborate with Sales leadership to define target accounts, priority opportunities, and whitespace

Campaign Development & Execution

Design and execute integrated campaigns across the full funnel: awareness consideration

decision
Launch and manage multi-channel campaigns including:
- Paid media (LinkedIn, Google, Bing)
- Email nurture and lifecycle campaigns
- Retargeting and digital engagement programs
- Webinar and event promotion campaigns
Ensure campaigns are aligned with content, messaging, and growth priorities
Coordinate closely with the Experiential Marketing Manager on event-driven campaigns

Account-Based Marketing (ABM)

Partner with Sales + RevOps to define and tier target account lists
Develop and execute ABM programs for high-value accounts
Coordinate multi-channel engagement strategies across paid, email, and digital channels
Support personalized campaign execution leveraging content created by the Content Marketing Manager

Funnel Management & Conversion Optimization

Own performance across the full marketing funnel: MQL SAL SQL

Closed Won
Identify and address bottlenecks impacting conversion and pipeline progression
Optimize landing pages, calls-to-action, and campaign performance
Refine lead scoring models and qualification criteria in partnership with Sales and RevOps

Sales Alignment & Pipeline Integration

Establish consistent operating cadence with Sales (pipeline reviews, campaign feedback loops)
Ensure alignment on lead definitions, follow-up expectations, and campaign priorities
Support pipeline acceleration through targeted campaigns and account engagement strategies
Partner with Sales to improve lead quality and conversion efficiency

Performance Analytics & Reporting

Own reporting on pipeline creation, campaign performance, and channel effectiveness
Track key metrics including:
- Pipeline generated
- Cost per opportunity (CPO)
- Conversion rates by stage
- Pipeline velocity
Continuously reallocate budget and effort toward highest-performing channels

Marketing Technology & Systems

Manage and optimize marketing automation platforms (HubSpot or similar)
Ensure data integrity, campaign tracking, and attribution accuracy
Utilize ABM and intent tools (e.g., 6sense, ZoomInfo) to support targeting and engagement
Partner with Revenue Operations to maintain clean data and reporting accuracy

Success Profile

Within 6–9 months:

A structured demand generation plan is in place and aligned with revenue targets
Campaigns are consistently generating measurable pipeline
Funnel performance is visible, tracked, and improving
Conversion rates across stages show measurable improvement
Campaign ROI and channel performance are clearly understood
Marketing contribution to pipeline is predictable and scalable

Knowledge, Skills, and Abilities Required

5–10 years of experience in B2B demand generation, growth marketing, or digital marketing roles
Proven track record of generating measurable pipeline and improving conversion rates
Strong understanding of multi-channel campaign execution and funnel management
Experience working within marketing automation platforms (HubSpot preferred)
Experience with paid media platforms (LinkedIn, Google, Bing)
Familiarity with ABM and intent-based marketing tools (6sense, ZoomInfo, Demandbase or similar)
Strong analytical skills with the ability to interpret performance data and drive optimization
Experience collaborating cross-functionally with Sales and marketing teams
Experience in cybersecurity, cloud services, managed services, or B2B technology preferred

Preferred Experience

Experience working in a private equity-backed or high-growth environment
Experience supporting complex B2B sales cycles
Familiarity with regulated industries such as financial services or compliance-driven environments

Impact & Performance Expectations

This role directly influences:

Marketing-sourced and influenced pipeline
Cost per opportunity (CPO) and customer acquisition cost (CAC)
Funnel conversion rates and pipeline velocity
Campaign ROI and channel performance
Alignment between Marketing and Sales

Role Logistics

Full-time, exempt position
Fully remote within the United States
Travel required approximately once per quarter for team meetings, events, or company initiatives

Quick Apply

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About the Role

Accountabilities

Demand Strategy & Pipeline Planning

Campaign Development & Execution

Account-Based Marketing (ABM)

Funnel Management & Conversion Optimization

Sales Alignment & Pipeline Integration

Performance Analytics & Reporting

Marketing Technology & Systems

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