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Retail Marketing Coordinator

TargetPath, LLC -
Wilsonville, OR

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Job Details

Full-time

Benefits

Health savings account
Paid holidays
Disability insurance
Health insurance
Dental insurance
401(k)
Flexible spending account
Paid time off
Employee assistance program
Vision insurance
Flexible schedule
Life insurance
Referral program

Qualifications

Website activity analysis
Merchandising
Content marketing campaigns
Email marketing campaigns
Bachelor's degree
Organizational skills
Marketing analytics
Events management
Growth marketing strategy
Go-to-market strategy

Full Job Description

ABOUT US:

TargetPath is a consultancy that helps technology companies reach their potential faster with a higher probability of success. We provide a veteran team that works alongside the client to develop and execute a business plan, a go-to-market approach, and an operational strategy.

POSITION SUMMARY:

The Retail Marketing Coordinator is responsible for supporting marketing communication and retail marketing projects for various brands and categories being sold through mass-market & specialty retail, online, and reseller channels both B2B and B2C. Specific functions include channel partner support, collateral, online assets, graphic design, social media management, , channel and retail-company-specific tradeshows & events. Working with the Marketing and Sales team, and external vendors, the Retail Marketing Coordinator projects support demand generation, sell-through, and marketing across all channel partners and internal TargetPath marketing initiatives.

ESSENTIAL FUNCTIONS:

Channel Partner Support

-Sales resources (custom presentations, sales collateral, launch and product assets)

-Create email campaigns to partners with measurable call to action

-Merchandising

Aid execution of detailed merchandising plan with partners to maximize brand exposure
Aid in development of various in-store POP displays
Aid in POP sourcing including suppliers, end-product, and schedules

-New product launch materials and updates

Develop / maintain selling tools
Audit product marketing sheets
Effectively communicate launch within the channels

-Create internal trackers / Monday.com for channel activities per channel or partner

Collateral

Graphic design and copy through various graphics programs
Maintain & update partner and brand specific collateral
Manage print collateral such as business cards, inventory & print runs, as needed, for internal and channel partners within budget
Manage SWAG orders as needed for internal and channel partners within budget

Web & Online Content

Collaborate with the marketing managers to aid online marketing projects, including email campaigns, product launches, keyword-based search advertising with partners
Asset toolkit build outs for partners to utilize on their own web pages
Collateral management for external partners
Build sheet management for partner item setup
Audit and work to fix minor grammar, brand or imaging issues with partner detail pages
Aid in product listing optimization of partner detail pages
Maintain and edit the TargetPath website

Social Media

Planning to align with the clients overall company strategy
SoMe content for various brands and through various social channels
Assist in developing and compiling monthly messaging calendars and write copy for all social posts.
SoMe calendar planning around events, launches and drive time
SoMe responses through DM or comments

Events

Provide pre-event support for shows & events, including preparing event orders, literature, SWAG & partner seeding kits, shipping and ensuring on-time delivery of materials
General administrative assistance to the channel marketing, marketing, and sales team

OTHER RESPONSIBILITIES:

May complete desktop publishing assignments including email communications, bulletins, HTMLs etc.
May provide additional editing support for MarCom and sales activities

QUALIFICATIONS:

BS degree in Marketing, News media or relevant field
Proven experience in Social Media or Marketing within the Consumer Electronics or Fashion industries preferred
Expertise in multiple social media platforms
Knowledge of SEO, keyword research and Google Analytics
Ability to deliver creative content (text, image and video)
Familiarity with online marketing strategies and marketing channels
Ability to grasp future trends in digital technologies and act proactively
Excellent verbal and written communication skills, with great creativity
Multitasking and analytical skills
Tech savvy with a high degree of proficiency in the Microsoft Office Suite of products; working knowledge of photoshop preferred
Graphic design and/or photography skills/experience highly desirable

OTHER:

Ability and willingness to work nights or weekends for tradeshows or events

MISC.:

Position will be based in Wilsonville, OR
Full benefits package, including medical/vision/dental, Long Term Disability, Life Insurance, FSA, 401(k), PTO and Paid Holidays

Benefits:

401(k)
Dental insurance
Employee assistance program
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Referral program
Vision insurance

Work Location: In person

Quick Apply

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