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Manager, Digital Analytics - Marketing Integrations

Victoria's Secret -
Reynoldsburg, OH

Apply Now

Job Details

Full-time
$112,700 - $153,720 a year

Qualifications

Jira
B2C
Managing data teams
Digital marketing tools
Global team management
Event-driven architecture
Key Performance Indicators
JavaScript
SDKs
Leading team collaboration initiatives
Agile
Front-end development experience
Marketing analytics
Defect tracking tools
API integration for front-end development
Data analytics technologies
Cross-functional communication
B2C business model

Full Job Description

Why You Belong Here

At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.

We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.

Description

Your Role
We are seeking a Manager, Digital Analytics to join our Global Digital Analytics team, owning marketing integrations and digital data strategy across the business. This is a U.S.-based, fully remote role with direct and indirect team leadership and end-to-end technical ownership.

This role serves as the single-threaded owner of digital analytics for marketing and media integrations—accountable for data capture strategy, implementation quality, and production stability. This leader sets direction, makes critical decisions, and ensures seamless execution across internal teams and external partners.

As the primary liaison to Marketing, Media, and Growth teams, you will translate campaign strategies and business objectives into scalable, accurate data capture and measurement frameworks. In parallel, you will partner closely with engineering and implementation teams to ensure those requirements are executed with precision.

This role operates within a global delivery model, with direct or indirect ownership of offshore (BLR) resources responsible for execution. While work may be distributed, accountability sits fully with this role to ensure consistency, quality, and operational rigor.

This role is ideal for a technically deep, business-oriented analytics leader who can operate as both strategic partner and technical authority, driving impact at the intersection of data, marketing, and customer experience.

Your Impact
Technical Ownership & Business Integration Leadership

Serve as the single accountable owner for digital analytics across marketing and media integrations
Act as the primary liaison to Marketing, Media, and Growth teams, ensuring campaign strategies are translated into clear, scalable measurement and instrumentation plans
Define and evolve data capture requirements to support paid media, lifecycle marketing, attribution, and personalization use cases
Partner with implementation teams (internal + external) to translate business needs into technical execution, ensuring accuracy and consistency
Own decision-making related to production health, release risk, and issue resolution, including overseeing urgent fixes or rollbacks as needed
Lead and oversee execution through a global delivery model (including BLR team), ensuring quality, prioritization, and accountability across all workstreams

Adobe Experience Cloud Leadership

Own and evolve marketing analytics strategy and implementation across:

o Adobe Web SDK and App SDK
o Adobe Tags (Adobe Launch) and Adobe Data Collection
o Adobe Analytics, Adobe Experience Platform (AEP), and Customer Journey Analytics (CJA)
o Adobe Edge Network and Real-Time CDP event forwarding

Maintain deep expertise in libraries, dependencies, publishing cadences, and version control, with a clear understanding of downstream impacts

Instrumentation, Integration, and Debugging

Lead front-end pixel implementations with strong JavaScript expertise
Partner with engineering teams on back-end Conversion API (CAPI) integrations
Ensure accurate, scalable instrumentation through strong command of data layers and XDM schemas
Validate, triage, and debug analytics implementations across web and mobile apps
Diagnose and resolve discrepancies across platforms, vendors, and datasets

Analytics Operations and Governance

Establish and enforce operational standards, including:

o Tagging documentation
o Data QA and validation frameworks
o Release management and version control practices

Lead initiatives such as tagging audits, dashboard migrations, and analytics tool rollouts
Own intake and triage processes for analytics requests, ensuring visibility, prioritization, and alignment to business goals

Strategy, Insights, and Stakeholder Partnership

Serve as the voice of analytics to marketing and media stakeholders, shaping measurement strategy and enabling campaign optimization
Translate complex analytics concepts into clear business implications to influence decision-making
Partner with Marketing, eCommerce, and CX teams to ensure data capture aligns to critical business objectives and KPIs
Drive alignment between business strategy, measurement frameworks, and technical execution
Represent analytics in leadership forums as the owner of marketing data strategy and performance integrity
Maintain strong vendor relationships and guide external integration partners

People Leadership and Development

Directly manage and coach analysts, fostering growth in analytical thinking and business context
Conduct performance reviews, career development planning, and continuous upskilling
Encourage root-cause analysis and elevate work beyond reporting into insight generation
Establish structured approaches for delivering clear, compelling data narratives
Lead a distributed team model (including BLR resources), driving accountability and consistent ways of working across geographies

Click here for benefit details related to this position.

Minimum Salary: $112,700.00
Maximum Salary: $153,720.00

VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.

Qualifications

High curiosity, strong problem-solving skills, and passion for digital analytics
7–9 years experience in digital analytics or quantitative analysis for digital products
4+ years of hands-on experience with Adobe Analytics
4+ years of experience with tag management platforms (Adobe Launch, Tealium, etc.)
Deep expertise in Adobe Experience Cloud (Web SDK, App SDK, AEP, CJA, Data Collection)
Strong understanding of:

o Web analytics and tag management ecosystems
o Front-end pixel implementation and JavaScript
o Back-end Conversion APIs (CAPI)
o Data layers, XDM schemas, and event-based architecture

Proven experience acting as a technical owner in a production analytics environment
Demonstrated ability to make independent, risk-aware decisions under pressure
Experience managing teams and influencing cross-functional stakeholders
Strong familiarity with eCommerce KPIs and digital marketing ecosystems
Excellent communication skills (technical and business translation)
Experience with JIRA and Agile / DevOps environments
Product Management experience in Agile or DevOps environments
B2C eCommerce experience (retail, beauty, fashion, apparel)
Experience leading global or distributed analytics teams
Proven ability to mature analytics operations and measurement frameworks

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.

Apply Now

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