ABOUT PRIMECARE HOSPICE & PALLIATIVE CARE:
At Primecare Hospice, caring is not just our duty; it's our purpose. We are a patient-centered, physician-led, and team-based holistic hospice program. We understand the profound importance of every moment in a person's life, especially during their hospice journey. That's why we are dedicated to making every moment matter. Our team of compassionate professionals is here to support and care for our patients and their families with empathy, respect, and unwavering commitment. We believe that in the midst of life's most challenging moments, there is an opportunity to provide comfort, dignity, and a sense of peace. At Primecare Hospice, we are honored to be a part of this journey and to make each moment as meaningful as possible.
Hospice is primarily a home care program, but services may also be provided in a hospital or nursing home. The hospice team, called the interdisciplinary group (IDG), helps you and your family make informed decisions about caregiving, teaches skills for care and helps with end-of-life care. Hospice also offers help through the bereavement period.
OUR CORE VALUES:
- CARE: Possessing a strong desire and passion for serving from our hearts
- RELIABILITY: Your word is your bond. If you make a commitment or say you are going to do something. You simply do it.
- HONESTY: Operating in truth, integrity, and transparency
- PUNCTUALITY: Arriving on time, starting on time, delivering on time, and most importantly ending on time.
- PROFESSIONALISM: Consistently achieving high standards both in what we do, what we say and how we behave.
- EMPATHY: We walk in the shoes of the people we serve
POSITION SUMMARY:
The Director of Business Development is a senior-level leader responsible for driving the growth and expansion of Primecare Hospice & Palliative Care’s services. This role requires a visionary leader who can develop strategic partnerships, foster relationships with key referral sources, and create innovative business development strategies to support the organization’s growth objectives. The Director of Business Development works closely with the Executive Director, clinical teams, and interdisciplinary groups (IDGs) to ensure alignment of business strategies with patient care excellence.
This position requires a dynamic, results-oriented individual with strong leadership, analytical, and relationship-building skills. The ideal candidate will have a deep understanding of the hospice and palliative care industry, be driven by compassion, and have a passion for advancing the mission of Primecare Hospice.
ESSENTIAL DUTIES & RESPONSIBILITIES:
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Market Analysis: Analyze the potential of Primecare’s service area to identify new growth opportunities, target markets, and referral sources.
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Strategic Planning: Develop and execute a comprehensive business development strategy that aligns with the organization’s mission, growth goals, and operational priorities.
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Sales Growth: Establish and meet measurable growth targets for patient referrals and service expansion.
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Relationship Building: Build and maintain strong relationships with hospitals, physicians, Skilled Nursing Facilities (SNFs), Assisted Living Facilities (ALFs), and other healthcare providers.
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Physician & Provider Outreach: Conduct on-site visits to physician offices and healthcare facilities to present Primecare's hospice services and establish partnerships.
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Community Outreach: Serve as the face of Primecare Hospice in the community by attending events, health fairs, and speaking engagements to raise awareness of hospice and palliative care services.
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Marketing Plan Development: Design, implement, and manage marketing initiatives to increase brand visibility and enhance the reputation of Primecare Hospice.
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Market Positioning: Identify unique value propositions and communicate them effectively to internal and external stakeholders.
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Brand Awareness: Lead efforts to promote brand recognition through targeted marketing campaigns, social media, and community engagement.
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Data Analysis: Analyze past and current business development data to inform decision-making, identify trends, and develop actionable insights.
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Collaboration: Partner with internal departments (clinical, quality, and administrative) to ensure alignment between business development and patient care delivery.
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Executive Reporting: Provide regular updates to the Executive Director on growth metrics, referral trends, and business development initiatives.
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Goal Setting: Set and track clear, measurable goals for referral growth, new partnerships, and increased patient census.
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Performance Review: Conduct ongoing evaluations of business development strategies, making adjustments to improve outcomes.
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Cross-Functional Support: Support the office staff with critical tasks, such as obtaining physician signatures, delivering IDG updates, and assisting with administrative follow-ups.
JOB CONDITIONS:
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The position is stressful in terms of meeting deadlines.
- Physical activities will include, walking, sitting, stooping, standing, and lifting up to 25 lbs.
EQUIPMENT OPERATION
- Must be able to use a computer, multi-line telephone, and other office equipment.
COMPANY INFORMATION
- Has access to patient medical records.
I, the undersigned employee, acknowledge receipt and understanding of this job description. I realize that it reflects a general list of responsibilities of the position, as well as a general description of the working environment and physical demands of the position. I have notified Human Resources of any reasonable accommodation(s) I require, and should I require any reasonable accommodation in the future, I agree to request such accommodation by notifying Human Resources. I have accepted this position and represent that I am capable of performing such functions with or without reasonable accommodation.
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Business Acumen: Strong understanding of hospice, palliative care, and the broader healthcare landscape.
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Strategic Thinking: Ability to think long-term and develop growth strategies that support patient care excellence.
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Relationship Building: Proven track record of developing strong, trust-based relationships with healthcare providers, physicians, and community partners.
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Analytical Skills: Ability to interpret and leverage market data and key performance indicators (KPIs) to drive business development initiatives.
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Leadership: Senior-level leadership experience with the ability to inspire, guide, and influence internal teams and external stakeholders.
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Communication: Excellent written, verbal, and interpersonal communication skills. Able to create and deliver compelling presentations.
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Adaptability: Comfortable navigating the complexities of a healthcare organization and responding to industry changes.
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Passion for Purpose: Commitment to Primecare's mission of providing dignity, respect, and compassionate care at the end of life.
QUALIFICATIONS
- Education: Bachelor’s degree in Business Administration, Marketing, Healthcare Administration, or a related field (Master’s degree preferred).
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Experience: Minimum of 5-7 years of experience in business development, sales, or marketing within the healthcare or hospice industry.
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Industry Knowledge: Comprehensive understanding of hospice, palliative care, and healthcare referral systems.
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Technical Skills: Proficiency with CRM software, Microsoft Office Suite (Word, Excel, PowerPoint), and data analysis tools.
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Licensure/Certifications: Valid driver’s license and access to reliable transportation for travel to provider locations.
OTHER QUALIFICATIONS
Language Skills
- Ability to read, analyze and interpret regulations and other documents.
- Strong interpersonal skills and ability to effectively and tactfully present information to, and communicate with, co-workers, employees, and others.
- Possess exceptional English written and verbal communication skills, including accurate grammar and business correspondence knowledge.
- Ability to read and write memos, reports, and correspondence that conform to prescribed style and format.
Reasoning Ability
- Ability to define problems, collect data, establish facts, and draw valid conclusions.
Other Skills and Abilities:
- Able to establish and maintain cooperative and positive working relationships.
- Organized, detail-oriented, courteous, proactive, self-motivated, dependable, and customer service driven.
- Even-tempered and able to balance multiple tasks in accordance with changing deadlines and priorities in a fast-paced environment.
- Ability to work sensitively and effectively with individuals of diverse ethnic and cultural backgrounds.
General Job Performance Requirements
Meets/exceeds established performance goals. Additional performance requirements may be communicated.
Alignment with Company Goals & Objectives – Supports the organization’s mission, vision, and values and holds self-accountability for applying these principles daily and personally living them when working with coworkers, participants, clients, and all other business contacts.
Adherence to Company Policy – Follows and enforces guidelines as established by policies. Conforms to company and job standards and requirements. Shows respect for others. Acts in the best interests of the company at all times. Serves as an example for others. Conducts business in an ethical fashion.
Job Knowledge – Demonstrates a thorough understanding of his/her job processes and procedures. Integrates knowledge to efficiently accomplish job requirements. Efficiently uses resources (including staff and management) to obtain additional knowledge.
- Cooperativeness – Consistently supports management decisions as demonstrated by his/her actions. Demonstrates a “can do” attitude by responding positively to instructions. Follows instructions and works harmoniously with others to complete the job or task.
Commitment – Commits to his/her job and to the success of the company. Continuously puts forth the effort to achieve goals and continuous quality improvement. Degree to which employee goes the extra step to ensure job/task completion. Takes initiative to offer ideas to improve processes or results.
Customer Service - Embraces the organization's commitment to internal and external customer service and demonstrates a customer-centric approach when interacting with co-workers, participants, clients, and all other business contacts.
Safety – Maintains a safe workplace. Reports all unsafe work conditions to supervisor and/or Safety & Loss Control Manager and works in conjunction with supervisor, Safety & Loss Control Manager, and staff to correct unsafe work conditions. Follows and enforces all safety policies.
Quantity of Work / Productivity – Produces at a high volume. Always puts forth the effort to maximize productivity. Meets or exceeds established work deadlines. Engage in a productive work effort whenever possible. Meets goals and objectives.
Quality of Work – Produces work that is accurate and reliable. Accomplishes work quickly and efficiently. Works in a thorough and organized manner while minimizing downtime. Results are consistently within acceptable quality standards.
Reliability – Completes responsibilities with minimal direct supervision. Follows through with assigned jobs and tasks all the way through completion. Puts forth the effort to achieve goals and objectives under varying circumstances.
Attendance – Meets or exceeds punctuality and attendance expectations/requirements. Faithfully reports to work and conforms to scheduled work hours. When necessitated, follows call-in procedures, and informs others of absences.
Communication – Exhibits good interpersonal skills. Develops and fosters professional relationships with co-workers, participants, clients, and vendors. Keeps others informed as directed by operational demands and need-to-know. Keeps self-informed of announcements made via established company venues.
- Confidentiality – Maintains confidentiality of employee, participant, and client data/information, and any other sensitive organization information as appropriate.
Physical Demands
Physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Requirements
- Employees are frequently required to sit. Employees are frequently required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and occasionally stoop, kneel, or crouch.
- Requires manual and finger dexterity and eye-hand coordination.
- Requires the ability to use department equipment, such as telephones, personal computers, adding machines, copiers, fax machines, etc. Position requires frequent use of computers and phones.
- Requires the ability to lift/carry up to 30 pounds using appropriate body mechanics.
Visual, Hearing and Communication Requirements
- Requires corrected vision, including close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
- Requires hearing to normal range and must be able to communicate effectively verbally and in writing with co-workers, vendors, clients, and others for work-related purposes.
Work Environment
Work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Pressure Factor
- May require working under stressful conditions.
- May experience pressure to meet scheduled timelines.
Environmental Conditions
- The employee normally works indoors in a typical, temperature-controlled office environment.
- Noise level in the work environment is usually moderate.
- There may be distractions such as phone calls, work interruptions, and communication from co-workers or participants.
