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Digital Communications Manager (Cannabis Industry)

Claybourne Co. -
Perris, CA

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Job Details

Full-time
$80,000 - $90,000 a year

Benefits

Health insurance
Dental insurance
401(k)
Vision insurance
Life insurance

Qualifications

Audience analysis
Content writing
Customer segmentation
Newsletters (communication methods)
Managing projects
Lead Segmentation
Cross-functional collaboration
Cross-functional communication

Full Job Description

Claybourne Co. is a top-selling North American cannabis cultivator and lifestyle brand built on premium products, intentional design and culture-forward storytelling. Our brand lives at the intersection of quality, craft and attitude. As we expand across new territories, product categories and lifestyle offerings, we're seeking a communications-driven digital marketer to own how our story shows up across e-mail, web and social operations.

Job Overview:

Claybourne Co. is looking for a seasoned, Digital Communications Manager to join our creative team in Perris, CA.

The Digital Communications Manager owns Claybourne Co's digital messaging strategy and execution across e-mail, web content and social operations - ensuring the right message reaches the right audience at the right moment.

Key responsibilities:

E-mail and Lifecycle Communications (Primary Focus)

Owns B2B and B2C e-mail communications including but not limited to:

New product launches
Merchandise releases
Territory launches
Brand and lifestyle newsletter

Organize, segment and maintain e-mail lists by audience, market and engagement

Develop e-mail list growth strategies and plans via all digital channels

Write and edit e-mail copy to ensure clarity, brand voice and effectiveness

Build and manage e-mail flows:

WelcomeOn-boarding
Launch sequences
Back-in-stock notifications
Event and merchandise follow-ups

Manage cadence, frequency and deliverability of best practices

Social OperationsCampaign Planning

Plan and manage digital content calendars aligned with:

Product launches
New market expansions
Merchandise drops and brand moments

Coordinate messaging across e-mail, web and social channels

Brief internal designers and video teams on content needs and timelines

Ensure message consistency across all digital touchpoints

Product LaunchMarket Communications

Support product and market launches with clear communication plans
Customize messaging by territory and audience
Partner with sales, distribution and operations to align timing and availability
Create internal launch briefs to keep teams aligned

Web Content Direction

Own messaging and content direction for:

Homepage updates
Product and collection pages
Merchandise drops
Campaign landing pages

Work with design and web teams to plan and execute updates

Strategy, OptimizationCoordination:

Monitor engagement metrics and optimize messaging over time
Maintain Claybourne Co's digital voice and messaging standards
Coordinate with external agencies handling paid media and SEO
Ensure brand consistency across owned digital channels

MINIMUM QUALIFICATIONS

Communications Expertise:

3-5+ years preferred in digital communications, lifecycle marketing or CRM-focused roles
Proven experience owning e-mail marketing strategy and execution
Strong copywriting skills with an editorial mindset
Clear understanding of audience segmentation and message timing
Highly organized, proactive and self-directed
Strategic thinker who is also comfortable executing
Ability to thrive in a fast-moving, regulated environment

Organizational Strengths:

Experience managing multiple campaigns, timelines and deliverables
Comfortable working cross-functionality with creative, sales and operations teams

ToolsFluency:

Hands-on experience with e-mail platforms (Klaviyo, etc.)
Experience briefing designers and reviewing creative assets
Familiarity with Web/CMS workflows (Squarespace, Shopify, etc.)
Experience supporting merchandise or lifestyle brand drops is a plus but not required
Experience managing external agencies is a plus but not required
CPG/Apparel/Cannabis industry is a plus but not required
SMS or text marketing experience is a plus but not required
B2B communications experience (retail, wholesale or trade marketing), paid media, SEO strategy (not execution) is a plus but not required

Compensation and Benefits:

Pay Range: $80,000 - $90,000
Benefits: Medical, Dental, Vision, 401K, Life Insurance, Bonus Program
Schedule: Full-time, Monday - Friday
Report to: VP Marketing / Creative Director
Work Location: Perris, CA (non-remote)

Application Requirement:
Along with your resume and cover letter, please include a link to your professional portfolio showcasing your best work. Your portfolio should highlight projects that demonstrate your skills in the specific area e.g., digital communications.

Note:

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.

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