Head of Ecommerce & Shopify Strategy
About FiftyFlowers
At FiftyFlowers, we connect customers with the world’s finest farms to deliver fresh, premium flowers directly to their doorsteps. We are building an unshakeable global infrastructure, driven by automated data pipelines ("Bloom Brain") and an unwavering core value to Inspire Joy. As we scale, we are eliminating operational entropy by creating frictionless, high-performance digital experiences for both our D2C consumers and B2B professional floral buyers.
The Opportunity & Role Purpose
We are seeking a true Team Captain (#1 Team Leader) to serve as our Front-End Architect and Digital Growth Leader. This is a high-leverage role designed for a professional with a strong drive to Produce high-velocity results and Stabilize digital environments.
Your primary mission is twofold:
- Unlock the Shopify Ecosystem: You will eliminate technical bottlenecks by designing a decentralized Shopify Plus architecture that empowers our Marketing, Merchandising, and Sales teams to deploy updates, launch collections, and run growth experiments autonomously without needing developer intervention.
- Own the Agentic & Technical Future: You will actively architect our next-generation AI-driven commerce experience and Technical SEO foundation, ensuring our storefront layout, site speed, schema markup, and product data structures are explicitly optimized to be flawlessly crawled, discovered, and transacted natively by both traditional search engines and emerging AI agents/LLM shopping bots (like ChatGPT and Perplexity).
Core Accountabilities & Success Outcomes
- Own the Shopify & Ecommerce Technology Roadmap: Responsible for actively prioritizing platform enhancements, third-party Shopify app integrations, automation opportunities, and resolving technical debt to ensure platform scalability.
- Master Technical SEO & Site Architecture: Own the execution of rigorous technical SEO strategies, including clean crawl budgets, XML sitemaps, structured data/JSON-LD schema markup, canonical tag management, and robust internal linking frameworks to maximize visibility across Google and AI search engines.
- Own the Agentic Shopping Experience: Architect the front-end data schemas and product feed structures so that external AI agents and LLM shopping bots can flawlessly discover, interpret, and process flower-specific attributes (such as color, seasonality, and delivery date variables) from our Shopify store.
- Drive AI & Emerging Technology Initiatives: Identify, test, and implement AI and advanced automation features within the Shopify ecosystem that improve customer experience, elevate conversational search, and boost overall operational efficiency.
- Client Journey Translation: Partner directly with the brand and marketing teams to internalize the visual identity customer maps and translate the signature "Inspire Joy" vision into a pixel-perfect, highly operational Shopify storefront.
- Design System Architecture: Establish a master component-based template ecosystem within Shopify Plus to allow quick layout changes across seasonal landing zones while accelerating overall agility.
- Engineering Velocity & Site Performance: Run high-velocity sprint cycles for internal developers and external agencies. Guarantee continuous Shopify site speed optimization (Core Web Vitals) and robust QA safeguards to maintain zero-downtime stability during critical high-volume flower holidays.
- "Bloom Brain" Data Integration: Work alongside backend infrastructure architects to cleanly receive, map, and display complex ERP data payloads into Shopify. Ensure flawless data loops for order syncing, checkout status, and front-end displays to eradicate data drops.
- Conversion Rate Optimization (CRO): Execute UI/UX adjustments and A/B testing variables to directly optimize Shopify checkout conversion behaviors and drive higher Average Order Value (AOV).
What the Role is NOT Accountable For (The Backend Boundary)
To maintain front-end momentum, a separate dedicated internal data team handles deep infrastructure systems:
- They do not own the internal software code, server database integrity, or backend processing rules of your core ERP ("Bloom Brain").
- They do not manage deep backend cloud orchestration (AWS/Google Cloud) or third-party logistics (3PL) fulfillment shipping carrier APIs.
Key Qualifications & Experience
- Scale Background: Proven technical success writing code within high-growth e-commerce ecosystems scaling between $20M to $100M+ in revenue, with deep familiarity of system breaking points at scale.
- Shopify Plus Mastery: Elite, hands-on expertise handling Shopify theme layout files, Liquid/Hydrogen configurations, and platform performance layers.
- Technical SEO & Data Optimization: Deep experience managing complex technical SEO infrastructure for massive catalogs, including site speed tuning (Core Web Vitals), advanced structured data implementation, and search visibility metrics.
- AI & Agentic Commerce Expertise: Demonstrated experience deploying AI search integrations, automated shopping flows, or structuring product catalogs specifically optimized for LLM search performance.
- Technical Translation: Advanced skill translating between abstract code data schemas and clear, brand-aligned human emotions.
- Ecosystem Extras (Preferred): Familiarity with the concrete, high-friction checkout rules of the perishable floral space (specific delivery date selectors, temperature parameters), alongside tech stacks like Headless Commerce (Shopify Hydrogen), Klaviyo, and Gorgias.
Culture Fit & Desired Style
We operate on a framework of high trust and clear boundaries. We are looking for someone who models an AGILE mindset:
- Act with Fearless Innovation
- Grow by Doing the Hard Things
- Inspire Joy
- Lead with Love and Care
- Evolve by Being Curious
If you are an operationally minded, highly skilled developer who loves bringing order out of chaos and wants to run a critical e-commerce engine, we want to hear from you .
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Paid time off
- Parental leave
- Retirement plan
- Vision insurance
Work Location: Remote
