Executive Assistant
The Roar · Could be part-time to start (20–25 hrs/week), path to full-time , or full-time for the right candidate · Remote, Eastern hours
The short version
I'm Becca. I run The Roar, a founder advisory for entrepreneurs of service businesses. My job is client advocacy, consulting and growth. Right now, too much of my week is everything else: the calendar Tetris, the social media posting mechanics, the vendor emails, the appointment that got double-booked, the office space I keep meaning to look for.
I need an Executive Assistant to take all of that. Not to advise me on it or assist with it, to own it, so I can stop thinking about it and have the capacity to expand my practice.
I don't run an agency anymore (I did that for 15 years and sold it in 2023), but I still run at agency pace, and I need someone whose body remembers that rhythm: things ship when they are supposed to, deadlines are real (and critical to building trust), and "I'll get to it" was never a plan.
I also believe the right software, wired together well, can do the work of another person so that everyone is freed up for more creativity and thinking and flexible freedom. I want an EA who believes that too — and who has more patience for making the tools sing than I do.
What you'd own
My calendar: the whole complicated thing. We are a dual-entrepreneur household, three kids (a teen, a tween and a toddler), more appointments than fit in a day. Client calls, advisory sessions, school pickups, childcare handoffs, personal appointments, overlapping with my husband's schedule, travel. You'd hold all of it, spot the collisions two weeks out instead of the night before, and tell me when I've overcommitted before it's the week. You'd know which things move and which never do, and how to make me available for the times my clients need me to squeeze in a call, conversation or session when they are feeling the pinch.
Inbox and communications triage. Sort, flag, draft, follow up. Know what needs me and what needs a reply I'd approve in ten seconds. Never, ever author on my behalf. Help chase the people who owe me things.
Client hospitality and meeting logistics. Booking the room, ordering the food, confirming the attendees, sending the pre-read, making sure the space feels considered when a client walks in. The details that make people feel taken care of are incredibly important to me and my brand.
The social media engine: the mechanics of it, all of it. I keep the strategy, the ideas, and the writing. I’d rather have nothing to do with the rest. You'd own:
- Scheduling and posting across platforms, on time, every time
- Staying current on algorithm and platform changes and telling me what actually matters
- Analytics — pulling them, reading them, bringing me the insights and digging for more analysis for the inevitable curiosities and questions I’ll have
- Community management: comments, DMs, engagement
- Standing up new channels and mechanics as we grow — email marketing, event sign-ups, landing pages, lead capture
Projects, start to finish. Could be direct mail dropping, a lead magnet launch, hosting a live event, conducting a search for new office space. You'd build the timeline, chase the vendors, hold the deadlines, and tell me the one thing you need from me, instead of the five things you're waiting on.
The tech stack: own it, don't just use it. My current stack is Claude, Copper, Google Workspace, Squarespace, Substack, WisprFlow, Plaud, Quick Books, and Canva. Most of these are running at half their capacity because I don't have the patience or bandwidth to learn to configure them properly. You would. You'd set up the Copper pipelines and automations that actually reflect how deals move, keep Squarespace and Substack running clean, build the templates in Canva so we're not starting from blank every time, keep Google Drive clear and organized, get Claude automating things in Google Calendar and Gmail, and wire the pieces together so information stops being re-entered by hand.
When we adopt something new, you'd evaluate it, implement it, document it, and maintain it. Not "we should look into that,” I want to keep a healthy pace and have it be live by the end of the month, if that’s possible.
AI in the workflow. I use Claude every day and expect you to. I want automations, integrations, and AI doing the mechanical work so both of us spend our hours on thinking and collaborating instead of copying and pasting. If you already have opinions about where AI helps and where it consistently makes things worse, we're going to get along. It’s not for everything, but it is brilliant at eliminating certain repetitive tasks.
Systems and admin. File organization, time tracking, expense tracking, contractor coordination, travel booking. The unglamorous infrastructure that makes everything else possible.
Personal, where it overlaps. This is a founder's life, not just a founder's office. Some of what you'd manage is family/household related (scheduling, appointments, online research, booking travel, etc.). I'll be clear about the line, and I respect it.
Who this is for
You're an EA who is genuinely excellent at the craft — anticipating, organizing, protecting time, closing loops — and you want to do it near someone who's building something.
You'd be a fit if:
- You have real experience supporting an executive or founder, and you know the difference between taking direction and taking ownership.
- Project management in a marketing environment is a strong plus. Agency, in-house, or freelance, especially if you've run a content calendar, completed a campaign, or wrangled a designer and a printer to the same deadline, say so.
- You have a knack for software. You're the person who reads the release notes, finds the setting nobody knew existed, and builds the integration instead of doing the task twice. Implementation and upkeep are satisfying to you, not a chore.
- You've fully leaned into AI, and you already know and love Claude. Not "I've tried ChatGPT." You use it as a working tool, you know what it's good and bad at, and you're excited about automations and integrations that free up human capacity for the parts that need a human.
- You are fluent in the mechanics of modern marketing: scheduling tools, email platforms, analytics dashboards, event registration, whatever's next. You learn new tools without being taught.
- You're a clean, quick business writer. You'll be drafting certain routine documents or communications drafts in my voice, which is both candid and warm. I have a journalism degree so grammar and consistency are important.
- You are unflappable. Things change. Kids get sick. Clients move meetings. You re-plan without drama.
- You care about this world. Small businesses. Entrepreneurship. Being in the room where big decisions get made. Supporting women who lead. If that's just a job description to you, this won't be a good fit, and I think you’dl feel it by week two.
You'd struggle if:
- You need a task fully specified, outlined and labeled before you start.
- You don’t enjoy, appreciate and genuinely want to be around the entrepreneurial spirit.
How we'd work
- The scope flexes. This role is built around supporting me. Depending on what my client work demands in a given season, some of it may extend into supporting that work directly, but entirely, including tools outside my own stack. I'll be clear when that happens.
- Async by default. Two standing check-ins a week; the rest in shared docs and voice notes and Google Chat. I want to be freed up to be focused and present with my clients as much as possible.
- Bring me the draft, not the question. Give me something to react to.
- Flag the caveat. If you're 70% sure, say so.
- Close the loop. I should never have to ask what happened to something, or when it’s happening.
- Push back. I move fast and I know I can be wrong. Thirty seconds of "wait, why?" is worth a lot to me.
Compensation & logistics
- Hourly or monthly retainer, commensurate with experience
- 20–25 hrs/week to start; real conversation about full-time at 90 days and 180 days
- Fully remote potential but prefer ability to work in person on occasion, so Columbus-based is a plus, reliable overlap with Eastern business hours is essential
- 1099 contract to start with intention and opportunity to grow into full-time, W-2 with any available company benefits
Ready to roar?
If you’d like to apply, please send me three things and anything else you’d want me to know or you’d like to provide:
- A short note about a tool, automation, or integration you set up that made someone else's work meaningfully easier, and how you knew it worked.
- Rewrite this sentence so it sounds like a person said it: "We provide quick insights and thought-starters to empowering strategies for growth-minded founders."
- An overview of the parts of this role that make you feel most excited and energetic, and why.
Use AI to help you if you want. I'd rather see how you work than have you pretend you don't. I’ll review submissions and start reaching out to candidates with the goal to have this person in place before the end of August, 2026.
Pay: $48,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Flexible schedule
Work Location: Hybrid remote in Dublin, OH 43017
