At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.
We’re hiring a Director of Global Leads & Prospects to own and drive our global strategy for converting prospective customers into first-time buyers. In this role you will lead a unified global organization and drive results across 18 markets, with accountability for lead-to-first-order conversion performance at scale. You will lead a team of marketing professionals operating in a global distributed footprint. To succeed, you will bring deep expertise in prospect lifecycle and conversion marketing, familiarity with email, mobile, and emerging channels including WhatsApp, in-app, and push, a strong quantitative foundation, and a proven ability to mobilize cross-functional teams to deliver high business impact globally.
- Own the global Leads & Prospects strategy across 18 markets multiple brands, with full accountability for lead-to-first-order conversion volume and quality
- Develop and execute a comprehensive prospect lifecycle strategy—including first-touch to conversion journey mapping, acquisition and nurture roadmap design, and data-driven segmentation and personalization frameworks—grounded in a deep understanding of prospective customer behavior across markets
- Lead multi-channel execution across Email, SMS, WhatsApp, Push, and In-App—maintaining ongoing testing, segmentation, triggered campaigns, and personalization to drive engagement, opt-in growth, and conversion efficiency across global markets
- Build and standardize global Leads & Prospects frameworks: drive cross-market knowledge sharing, align playbooks across all markets, and ensure consistent methodology and best practices worldwide
- Challenge the status quo to build new processes and test innovative ideas—including AI and ML-driven tools for send-decisioning, next-best-action models, generative AI for creative execution, and dynamic content—to achieve best-in-class results and continuously improve KPI performance
- Improve the quantity and quality of lead-to-customer conversions globally, balancing conversion volume with pipeline quality and CAC efficiency
- Define the global experimentation roadmap across channels and markets—including A/B and multivariate testing programs—to generate actionable insights on engagement and conversion performance
- Serve as the primary Leads & Prospects strategy owner in leadership WBRs, presenting directly to CMOs and VPs and driving commercial accountability across markets
- Collaborate with cross-functional teams including Paid Marketing, CommsTech, Product, Analytics, Creative, Brand, and CRM Ops to align prospect initiatives with overall business goals and unlock new capabilities
- Advocate proactively for Martech and infrastructure investments needed to scale the Leads & Prospects function—pushing for the tooling and platform improvements that reduce manual dependency and unlock strategic focus
- Translate qualitative and quantitative prospect data into insights to manage KPIs and identify opportunities for growth and performance improvement across all markets
- Hire, train, and mentor a world-class, high-performing global team and flexibly leverage top-notch external partners
- Stay updated on industry trends and best practices in prospect lifecycle marketing, CRM, mobile channels, and generative AI in marketing contexts
You are…
- Excellent leadership skills to develop outstanding marketing talent across a global, multi-site team—challenging them to excel and eliciting sustained high performance
- Great team player; you thrive in a large international and diverse team
- A strong ability to influence key stakeholders including CMOs and VPs, as well as work cross-functionally and autonomously. Skillful at working with other functions including CommsTech, Analytics, Creative, Product, and Brand to ideate and prioritize initiatives
- The ability to break complex, unstructured problems down into components of impact, prioritize accordingly, and derive quantifiable action items to maximize impact
- Deep expertise in prospect lifecycle and CRM marketing, with a strong quantitative foundation and hands-on experience managing multi-channel direct marketing programs across global markets
- Proven mobile channel expertise, with hands-on experience across SMS, WhatsApp, Push Notifications, and In-App messaging—and a strong command of opt-in growth strategies and compliance across international markets
- Strong understanding of prospective customer behavior and segmentation, with a sharp focus on driving conversion rate and pipeline quality alongside volume
- Familiarity with generative AI in marketing contexts and experience partnering with Creative and Brand teams to develop high-quality, scalable CRM communications
- Excellent written and verbal communication skills to clearly articulate and share your work with senior stakeholders
- Comfortable in a fast-paced and analytical environment; able to make high-stakes decisions with incomplete data
- An entrepreneurial mindset with a high level of energy and an unrelenting drive to succeed—you identify systemic blockers and fix them
- Bias for action — a ‘getting things done’ mentality that generates immediate impact
- Bachelor’s degree required; Master’s degree preferred in a quantitative or marketing field
- The ideal candidate brings 10+ years of experience in CRM, lifecycle, or digital marketing, with a strong track record in scaling prospect/lead nurture programs, preferably in Direct-to-Consumer or subscription-based companies
- Demonstrated mobile channel expertise, including hands-on experience with SMS, Push Notifications, WhatsApp, or in-app messaging campaigns at scale
- Leadership experience within global growth marketing organizations, with strong expertise in prospect lifecycle marketing and channel strategy
- Experience managing multi-market or global scope, with the ability to build frameworks that scale across markets and geographies
- Proficiency with CRM platforms (e.g. Salesforce Marketing Cloud, Iterable, Hightouch, Adobe), data tools (e.g. SQL, Google Analytics, Tableau), and CDP tools for segmentation, personalization, machine learning, and reporting
- Solid understanding of KPI tracking and reporting; ability to translate analytics into actionable insights, and design and manage A/B and multivariate test-and-learn programs
- Experience collaborating with Product and UX teams to enhance customer journeys and CRM functionality
- Ideally, experience or knowledge in cross-channel journey orchestration, UX, and digital optimization
- Experience managing complex, cross-functional projects from conceptualization to completion
You’ll get…
- Competitive hourly rate, 401K company match that vests immediately upon participation, & team bonus opportunities
- Generous PTO and flexible attendance policy
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
New York Pay Range
$200,000—$250,000 USD
This position is also eligible for the HelloFresh equity plan.
We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!
At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.
We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.
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HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:
