Top 2 Jr. Logistics Analyst Jobs

Manager, Data Analytics & Intelligence
Publicis Groupe Holdings B.V —New York, NY
- $125,424 - $141,687 a year
- Management
- 5 years
- SQL
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4h

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Manager, Data Analytics & Intelligence

Publicis Groupe Holdings B.V -
New York, NY

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Job Details

$125,424 - $141,687 a year
4 hours ago

Qualifications

Performance dashboard reports
Roadmap creation (System development task)
Website activity analysis
Looker
Marketing ROI (MROI) improvement
Dashboard development
Data visualization software proficiency
Management
Data analysis reporting
Predictive modeling analysis
Media performance reporting
5 years
Marketing company internal data
Business intelligence report generation
Dashboard creation support
Customer segmentation analysis
Multivariate testing
Managing data teams
Digital marketing tools
SQL
Logistic regression
Implementing marketing automation tools
Intelligence analysis
Mentoring
Forecasting
Media data analysis
Data-driven problem-solving
Presentation creation
Managing projects
Marketing analytics

Full Job Description

The Manager, Data Strategy & Analytics is responsible for guiding and supporting all facets of CRM analytics projects. As a key member of the Data Intelligence team, this includes preparing and presenting analytic strategies, measurement and reporting for CRM digital and non-digital marketing campaigns and making proactive recommendations that drive the key performance goals of our clients.

Subject matter expert for marketing automation tech, analytical tools and techniques, including Marketo, SQL, Tableau, Adobe Analytics, and analytics software packages
Campaign Automation tools, Marketo specifically from a reporting and segmentation perspective.
Strong data storytelling and adept at communicating technical subject matter to non-technical stakeholders
Develop and present analyses, POVs, reporting results, key insights, and recommendations to client stakeholders
Manage, train, and provide on-going leadership and mentorship to Data Analysts
As required/appropriate, perform hands-on data investigation and analysis in support of program delivery, including development of conclusions and implications
Manage projects that primarily focus on performance of marketing activities (including but not limited to online and offline CRM direct marketing, cross-channel campaigns, digital advertising, promotional activities)
Accurately and effectively estimate level of effort for analytics projects
Define measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization
Ensures consistent, relevant, and actionable KPIs are used to optimize and influence strategic decisions
Proactively identify, evaluate, and recommend, A/B testing opportunities, reporting requirements, other relevant tools and applications
Identify research and analytics initiatives to support strategy development
Create business cases for successful analytics initiatives
Design and manage strategic analytic roadmaps for clients

You have marketing agency experience (preferred)
Minimum of 5-7 years direct experience in CRM or marketing analytics
Hands-on experience with Marketo
You have awareness/experience with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement
You have experience developing strategic analytic roadmaps and managing projects and teams to effectively deliver them
You have hands-on experience with data visualization and analytic dashboard development, experience with Tableau (preferred), Looker, Power BI, or other platforms
You have thorough knowledge and hands-on experience with informing marketing strategy, analytics design and delivery
You have a working knowledge of site analytics suites, Adobe Analytics (preferred), Google Analytics,
Ability to craft innovative strategies and approaches to analyze marketing performance and deliver powerful insights and recommendations
Ability to manage internal resources/team members at varying levels including junior talent
Strong ability to work in a flexible, dynamic and fast-paced environment
Self-starter with demonstrated instinct for developing insights from data
Excellent communication skills, including written, presentation, and storytelling

Quick Apply

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