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Quick Apply
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Marketing Manager – Consumer Health App

Best Life -
Raleigh, NC

Quick Apply

Job Details

Full-time
$100,000 - $120,000 a year

Benefits

Health insurance
401(k)
Paid time off
401(k) matching

Qualifications

Increasing user engagement
Social media marketing
Community management
Product marketing
B2C
Content editing
AI tools proficiency
B2C content creation
Collaboration with product development teams
Sales conversion rate (success metric)
Content marketing
Marketing analytics
Growth marketing strategy
Data-driven decision making
B2C business model
Mobile marketing

Full Job Description

About Best Life

Best Life exists to help people live better with less undue suffering. We believe that when individuals have clear, personal insight from their own data, they can make better decisions about their health, habits, and goals. Our mission is to empower a continuous cycle of personal improvement: live effortlessly in the present with seamless data capture, learn truths from past patterns using the scientific method, and innovate by applying those insights to create healthier, happier lives.

Best Life (the consumer app) and Open Life Cloud (our developer platform) are built on this foundation. Learn more at getbestlife.app.

About the Role

We're looking for a hands-on marketer who has grown a B2C consumer product — ideally a mobile app, digital health product, or subscription service — and is ready to own the full user lifecycle for Best Life: attraction, engagement, and retention.

This person will also build and grow the Program Marketplace on Open Life Cloud, attracting creators, influencers, and developers to publish health and wellness programs.

This is a practical, execution-focused role in a small team. Success means consistently delivering finished work — not drafts, not decks, not strategies that never ship. If your background is primarily real estate, nonprofit, banking, workforce development, or B2B enterprise marketing, this role is not a fit.

Key Responsibilities

Own the user lifecycle for the Best Life app: define user types, understand value, and drive attraction, engagement, and retention.
Develop positioning, messaging, and storytelling grounded in how people actually use the app, including its conversational AI features.
Create and manage content across channels: blog, email, in-app messaging, landing pages, app store listings, and social.
Manage day-to-day marketing operations: advertising, app store presence, website, Discourse community, and Zoho CRM.
Work directly with product and engineering to understand new features, gather user feedback, and translate that into marketing improvements.
Use the app regularly — including its chat features — to generate authentic user stories and identify friction points.
Build and report on practical metrics for acquisition, engagement, and retention. Close the loop between marketing activity and real results.
Build and grow the Program Marketplace by attracting health and wellness creators, influencers, and developers to publish programs.

Requirements

4+ years of hands-on marketing experience owning growth, content, or product marketing for a B2C consumer product. Mobile apps, subscription services, or digital health products are the target profile. B2B-only backgrounds are not a fit for this role.
Demonstrated ability to run campaigns from concept to published, with specific metrics you can speak to — conversion rates, CAC, retention lift, or engagement growth. Vague answers like "increased brand awareness" without supporting numbers are a red flag in our screening process.
Strong writing and editing skills — you produce polished, finished output, not drafts that someone else cleans up.
You use AI tools daily. For drafting, ideation, A/B copy variants, research synthesis, or workflow acceleration. You'll be asked in screening to name the tools you use and describe something you built with one in the last 30 days. "I'm still exploring AI" is not the answer we're looking for.
Experience working closely with product and engineering — you can read a changelog, talk to a developer, and turn what you learn into marketing.
Genuine curiosity about health, wellness, or behavior-change products — you understand what moves people to build better habits.
Local to the Raleigh, NC area and able to come into the office one day per week. Candidates willing to relocate are welcome to apply but must confirm relocation plans before advancing.

Nice to Have

Direct experience marketing a mobile app: user acquisition funnels, push or in-app messaging, app store optimization, or retention campaigns.
Experience in health, wellness, fitness, or behavior-change products.
Experience managing creator or influencer programs, or growing a marketplace audience.
Community management experience (Discourse, Slack, or similar).
CRM experience (Zoho or similar).

Why Join Best Life

Play a meaningful role in growing a mission-driven consumer health app focused on personal data ownership.
Work closely with product and engineering in a small team where your work has direct, visible impact.
Hybrid role — 1 day per week in-person in Raleigh.
Competitive compensation with equity participation.

Hiring Process

Intro call with the founder — mutual fit and mission alignment.
Experience deep dive + portfolio review focused on execution, product understanding, and how you use AI tools.
Take-home assignment (practical marketing + AI judgment exercise).
Final conversation to discuss the assignment, working style, and next steps.

To Apply

Submit your resume and a short note on why this mission resonates with you. Include 1–2 examples of work you're proud of — especially anything involving consumer apps, content that drove measurable results, or creator/marketplace work. getbestlife.app · openlife.cloud

Pay: $100,000.00 - $120,000.00 per year

Benefits:

401(k)
401(k) matching
Health insurance
Paid time off

Application Question(s):

Name the AI tools you use regularly in your marketing work. Describe one specific thing you built or meaningfully improved using AI in the last 30 days — include the tool, the task, and the outcome. Answers without a concrete recent example will not be reviewed.
Describe a marketing campaign or growth initiative you personally owned from start to finish for a B2C consumer product. What was the goal, what did you build or execute, and what were the measurable results? Include specific numbers. If you don't have exact metrics, explain what you tracked and why.
Have you marketed a mobile app or B2C digital subscription product? If yes: name the product, describe your role, and list the channels you owned. If no: tell us specifically what in your background makes you the right exception.

Experience:

Mobile marketing: 3 years (Required)

Ability to Commute:

Raleigh, NC 27614 (Required)

Work Location: Hybrid remote in Raleigh, NC 27614

Quick Apply

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