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B2B Growth Marketing Manager

School Outfitters -
Cincinnati, OH

Quick Apply

Job Details

7 days ago

Benefits

Paid holidays
Health insurance
Dental insurance
Paid time off
Vision insurance
401(k) matching
Employee stock ownership plan

Qualifications

LinkedIn
Case study content creation
Sales reporting
Sales collateral development
Market segmentation (product management technique)
5 years
Email marketing strategy development
Performance Reporting
HubSpot Marketing Hub
Marketing strategy development
Lead Conversion
Marketing case studies
Customer segmentation
Sales conversion rate (success metric)
B2B business model
Sales growth strategy
Content marketing SEO projects
Prospecting
Pay-per-click (PPC) advertising
Client acquisition
Marketing analytics
HubSpot
Senior level
Lead generation activity metrics tracking
SEO content writing
Lead nurturing campaigns
Customer retention campaigns
Outreach events (outreach initiatives)
Web writing
Conversion rate optimization (CRO)

Full Job Description

B2B Growth Marketing Manager

School Outfitters & BERPL Technologies | Cincinnati, Ohio

Why This Role Matters

BERPL has a strong opportunity to grow Palm Tech and Techlocity while also making School Outfitters’ B2B marketing motion more effective. The right person in this role will help turn marketing into a stronger driver of pipeline, sales productivity, and revenue growth.

You will be joining a business in growth mode, where we need someone who is energized by ownership, comfortable chasing opportunity, and motivated by turning marketing activity into real pipeline and revenue.

What You'll Own

For Palm Tech and Techlocity

Own day-to-day growth marketing execution and campaign planning for Palm Tech and Techlocity
Create outbound email sequences, nurture programs, service-specific campaigns, and local market messaging
Manage website content, SEO priorities, landing pages, and conversion opportunities for both MSP brands
Write practical B2B content, including case studies, service pages, landing pages, sales emails, and trust-building resource
Support local SEO, Google Business Profile optimization, and local market visibility
Use HubSpot to build campaigns, lists, workflows, forms, landing pages, and sales support programs
Partner with business leaders and sales teams to understand pipeline gaps and build marketing programs that support the buying journey
Track performance and recommend what to start, stop, or improve

For School Outfitters

Build B2B marketing programs that support School Outfitters’ sales-assisted buying motion
Create outreach templates, sequences, campaign briefs, and follow-up programs that sales can use with prospects and customers
Support quote follow-up, lapsed customer reactivation, and prospect nurture programs in HubSpot
Develop campaigns for high-value customer segments such as school districts, charter schools, private schools, and large institutional buyers
Support account-based marketing programs for priority accounts and high-value segments
Help connect marketing activity to pipeline, sales follow-up, and revenue outcomes

How You'll Make an Impact

Increase lead generation and pipeline creation.
Strengthen alignment between marketing and sales.
Improve conversion rates throughout the customer journey.
Expand visibility and awareness within target B2B markets.
Enhance marketing's contribution to revenue growth.

What We're Looking For

Based in the Cincinnati area and able to work onsite four days per week.
5+ years of B2B marketing experience with ownership of strategy, execution, and business outcomes
Experience marketing to buyers in a B2B ecommerce business
Strong CRM experience, ideally HubSpot, including campaigns, workflows, lists, sequences, forms, landing pages, and reporting
Experience working directly with sales teams and building marketing that supports pipeline generation
Strong writing skills, including sales emails, case studies, landing pages, service pages, and campaign messaging
Comfort owning website content, SEO priorities, landing pages, and conversion improvements
Experience with outbound campaigns, nurture programs, ABM, or longer B2B buying journeys
Ability to manage competing priorities across multiple brands, teams, and stakeholders
Experience with lead scoring, lifecycle stages, attribution, or revenue reporting
Analytical mindset with the ability to understand pipeline performance and recommend what to change
Basic Google Ads or LinkedIn Ads experience
High ownership mentality and a bias toward action

What You'll Gain

Opportunity to shape growth strategy across multiple businesses.
High visibility with executive leadership.
Direct impact on pipeline and revenue generation.
Autonomy to build new programs and processes.
Employee ownership through our ESOP.

About Us

BERPL is looking for a hands-on B2B Growth Marketing Manager to build practical marketing programs that create pipeline.

BERPL is the parent company of School Outfitters and several related businesses, including Palm Tech and Techlocity, our managed IT services brands. This role will focus on two areas: growth marketing for Palm Tech and Techlocity and B2B sales support for School Outfitters.

This is a great role for someone who likes building B2B marketing from scratch. You will work directly with marketing and sales leadership to understand where pipeline is stalling, what buyers need, and what marketing can build to help – then executing what you see as the biggest opportunities.

The right person will have fun here. There is a lot to build and significant impact opportunity. You will be able to come in, make things better quickly, and quickly see the impact of your work.

Benefits & Work Environment

Employee Stock Ownership Plan (ESOP)
Medical, dental, and vision insurance
401(k) with company match
Paid time off and company holidays
Professional development opportunities
Collaborative, values-driven culture

Apply Today

If you're energized by building growth programs, partnering with sales teams, and creating measurable business impact, we encourage you to apply and help shape the next phase of growth.

School Outfitters is an equal opportunity employer. EEO – Disabled / Veterans.

Quick Apply

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B2B Growth Marketing Manager

School Outfitters & BERPL Technologies | Cincinnati, Ohio

Why This Role Matters

What You'll Own

How You'll Make an Impact

What We're Looking For

What You'll Gain

About Us

Benefits & Work Environment

Apply Today

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