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Lifecycle Marketing & Marketing Operations Specialist

ScreenBeam Inc. -
San Jose, CA

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Job Details

Full-time
$75,000 - $85,000 a year

Benefits

Health savings account
Health insurance
Dental insurance
401(k)
Flexible spending account
Paid time off
Employee assistance program
Vision insurance
401(k) matching
Flexible schedule
Life insurance
Retirement plan

Qualifications

Digital marketing campaign setup
Social media advertising campaigns
Salesforce
Marketing company internal data
Bachelor's degree in business
HubSpot Marketing Hub
Salesforce Cloud
Bachelor's degree
Marketing workflow automation
Sales management systems proficiency
ActiveCampaign
Data analytics
Infor CRM
Marketing analytics
CRM system proficiency
HubSpot

Full Job Description

Job Summary
Lifecycle Marketing & Marketing Operations Specialist

About ScreenBeam

ScreenBeam is a wireless display and collaboration platform trusted by enterprises and educational institutions worldwide. Our technology enables teams and classrooms to present and collaborate seamlessly without cables or complex setups.

The Role

This is a hands-on role responsible for operating the marketing lifecycle engine.

You will report to the Senior Marketing Manager and work closely with marketing and sales teams to manage HubSpot programs, support Salesforce lead flow, execute nurture campaigns, and activate demand generation initiatives.

This position sits at the center of ScreenBeam’s marketing operating system, connecting campaigns, CRM infrastructure, events, and sales activity into a functioning pipeline engine.

The role offers strong growth potential into lifecycle marketing, demand generation, or marketing operations leadership as the marketing team expands.

Responsibilities

Marketing Operations (HubSpot & Salesforce)

Maintain HubSpot lists, segmentation, lifecycle stages, and campaign tracking.
Monitor lead routing between HubSpot and Salesforce.
Maintain database hygiene and perform regular data audits.
Support development and maintenance of lead scoring models.
Ensure HubSpot remains the system of record with accurate lifecycle stages, campaign attribution, and segmentation.
Enforce marketing data standards including lead source tagging and lifecycle accuracy.

Lifecycle Marketing & Nurture Programs

Build and manage email nurture sequences across audience segments.
Segment contacts by persona, industry, and engagement behavior.
Monitor nurture performance and recommend optimizations.
Ensure campaigns launch with corresponding nurture sequences.
Identify stalled leads and run re-engagement campaigns.

Demand Generation & Campaign Distribution

Manage LinkedIn campaign execution including audience setup and budget pacing.
Launch retargeting campaigns for website visitors and existing contacts.
Distribute campaigns across nurture programs, paid campaigns, and marketing channels.
Coordinate with the content agency and marketing team to activate campaign assets across the funnel.

Account-Based Marketing Support

Maintain ABM target account lists in HubSpot and Salesforce.
Build list-based sequences and monitor engagement with target accounts.
Support ABM outreach initiatives in coordination with the sales team.

Event Lead Activation

Import and tag event leads in HubSpot within 48 hours.
Launch post-event nurture campaigns.
Flag high-priority leads to sales immediately and support follow-up.

Sales Handoff & Funnel Coordination

Monitor leads reaching MQL threshold and notify sales with engagement context.
Maintain lifecycle visibility from lead capture through opportunity creation.
Support bi-weekly lifecycle and sales sync meetings with funnel insights.

Reporting & Funnel Analytics

Maintain weekly marketing performance dashboards.
Track leads by source, MQL conversion, nurture engagement, and campaign performance.
Produce a monthly marketing report covering leads, pipeline contribution, content engagement, and database health.

Content & Campaign Coordination

Work with the content agency to support campaign launches.
Assist with campaign planning and distribution strategies.
Identify content opportunities based on funnel gaps and engagement data.

Requirements

You are a good fit if you:

Have 2–4 years of experience in lifecycle marketing, demand generation, or marketing operations.
Bachelor’s degree in Marketing, Business, Communication, or a related field.
Have hands-on experience with HubSpot and Salesforce.
Have written marketing emails and understand engagement metrics.
Have exposure to paid social campaigns (LinkedIn preferred).
Are comfortable analyzing campaign and funnel performance data.
Are organized, detail-oriented, and comfortable managing multiple projects.

Nice to Have

Experience with LinkedIn Campaign Manager.
Familiarity with Account-Based Marketing programs.
Understanding of campaign tracking and UTM attribution.
Experience in B2B SaaS, enterprise technology, or EdTech.

Why This Role Matters

ScreenBeam generates strong interest through events, partnerships, and digital campaigns. This role ensures those leads are captured, nurtured, and activated — helping marketing convert awareness into pipeline.

Non-Negotiables

Comfortable working in a lean team where systems and processes are evolving.
Strong ownership mindset and ability to execute independently.

Salary Range:: 75K to 85K

Location

Can be remote (U.S.) with quarterly visits to the ScreenBeam office in San Jose, CA.

Benefits & Compensation

We offer a competitive salary and a comprehensive benefits package.

*Must be work authorized – no sponsorships

How to Apply

Send your resume to [email protected]

Pay: $75,000.00 - $85,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Retirement plan
Vision insurance

Application Question(s):

Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?

Work Location: In person

Quick Apply

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