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Digital Analyst - Adobe Analytics (Hybrid)

Belk -
Charlotte, NC

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Job Details

Qualifications

Data integrity assurance
Customer behavior analysis
Data visualization software proficiency
Data Integration (Data management)
Business strategy analysis
Data validation techniques
Team leadership
Competitive analysis
Marketing company internal data
Business intelligence report generation
Customer segmentation analysis
Mid-level
Digital marketing tools
Key Performance Indicators
Bachelor's degree
Team training
Industry trends
Data quality monitoring
Behavior analysis
Customer website behavior analysis
Marketing analytics
Website analysis
Training & development
Query management
4 years
Research findings presentation
Data visualization projects
Marketing controlled experiments research
Campaign performance reporting
Segmentation analysis

Full Job Description

The Digital Analyst manages the daily work activities for the Digital Analytics team. Applies expertise across multiple specializations within the job area including Adobe Analytics/Quantum Metrics and reporting functions. Responsible for collecting and analyzing data to measure the impact of digital marketing vehicles and onsite features and services to drive online sales, traffic and conversion and strategic business decisions. Validates metrics, monitor data quality, analyze various forms of data (e.g. raw data, base data, 3rd party data, metrics), provide reports and interpret results. Proficient/knowledge of the retail industry and develop recommended business strategies based on the results. Provides the eCommerce team insights based on reports, develops A/B testing to be performed, manages efficacy of tests and enhancements to the site.

Essential Functions:
Create, maintain and deliver a holistic web analytics measurement model through the identification of objectives, goals, key performance indicators, segments and targets
Provides analysis and reporting of user behavior for digital marketing and site optimization
Communicate insights and findings with all functional areas (merchandising, marketing, IT, and management) to ensure successful and timely execution of multi-channel retail strategies
Develops reports and data visualizations to present insights in the most effective way to enable decision making
Manage and maintain marketing reporting and findings, promotions and market reach data
Collaborate with eCommerce Production team and IT Web Development teams to define and improve the underlying tag infrastructure in order to ensure the integrity of data
Presents and distributes the outcomes of Web Analytics projects at all levels across the organization
Contribute to omni-channel view by integrating interactive customer data with company customer database information
Partner with Testing, Conversion and Content Specialists to provide A/B test priority recommendations and impact analysis
Contributes to corporate Digital Strategy based on the impacts digital change and customer habits have upon the customer contact center
Defines and analyzes customer behaviors to identify opportunities for site optimization
Writes, maintains and/or updates queries to develop analyses in response to needs of internal customers
Determines the value of new internal and external data sources, merges disparate data sets, ingests data, cleans and organizes data, derives metrics, and transforms the data into usable information
Provides leadership, training, and guidelines to promote the development and exploitation of analytics in this organization
Maintain an awareness of competitive landscape and key industry trends to provide context for our company websites performance

Education:
Bachelor's degree and/or equivalent years of experience

Work Experience:
4-6 years of experience using enterprise digital analytics tools to drive actionable insights preferred (i.e. Adobe Analytics, Google Analytics, Quantum Metrics, etc.)
Experience with data integration
Retail domain experience

Knowledge, Skills & Abilities:
Advanced level knowledge of Microsoft Excel and the ability to synthesize and analyze large sets of data to yield actionable findings
Ability to gather, manipulate, interpret and communicate analytics data findings and create a recommended action plan
Understanding the tagging and mapping process of IT management systems and how data for the tags implemented are processed.

#LI-CM1
#IND3

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Refine Your Search

Marketing Database Analyst jobs

Digital Analyst - Adobe Analytics (Hybrid)

Database Marketing Analyst

Database Marketing Analyst

Programmer Analyst - Marketing Analytics

Data Analyst

Research Analyst

Brand Marketing Analyst

SEO Marketing Analyst/PR Specialist

Analyst, Customer Marketing Analytics

Data Analyst

Database Marketing Analyst

Pricing Analyst (Sr)

Sr Analyst, CRM Marketing Data & Insights

Senior Performance Marketing Data Analyst

Lead Analyst - Marketing Operations Support

Marketing Analyst(Philanthropy)

Analyst II, Marketing Analytics - Corporate (Las Vegas)

Marketing Portfolio Analyst

Senior Performance Marketing Analyst

Marketing Analyst, Customer Behavior & Lifecycle

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